Employer Brand Headlines Newsletter

Universum's recent analysis of global talent preference trends suggests that students around the world are prepared to step up to more performance oriented employer brand messaging given the challenging times ahead. Late 2021 and early 2022 were a great time for students joining the job market.

Strategy experts weigh whether companies should expect monetary returns from diversity, equity, and inclusion investments.

From "asynchronous" to "core work hours" to "proximity bias," here are the new terms that are informing the workplace of tomorrow.

Your brand – you’ve spent years getting it to the exact place you want it to be in and now it’s there, in that perfect position in your market. Your

“Your employees can either be a significant contributor to brand success, or a major detractor.” We share this advice with clients all the time. In the relationship-driven world of B2B, employees need to understand, embrace, and then embody your brand promise in order for it to be the...

Is the power of branding being eroded by a preoccupation with aesthetics over its economics? Learn how to get your brand balance back.

Try a little cleverness: Entertainment is the No. 1 reason people share email, according to Chadwick Martin Bailey.

Why the Most Valuable Companies Are 'Ecosystem' Companies

Positioning against an enemy brand is a powerful yet under-utilised approach in marketing, writes Mark Ritson in Marketing.

The Future Does Not Fit in the Containers of the Past. Edition 116.

In a 2017 study 6 participants were shown a promotional message that reflected a percentage off the price of a product. There were different variations of

The second you receive the rejection phone call or email from your dream company, you immediately try to figure out why. But the answer may be elusive, especially if the person on the other end doesn’t give you much information to go on. The author presents several possible reasons you didn’t get the job, plus five ways to learn from the rejection to position yourself for success in future interviews. First, take time in advance to think through deep questions that will give you a more realistic view of a prospective employer. Second, reflect on the job you didn’t get and whether it truly aligned with your values. Third, sharpen your interviewing skills by thinking back to the questions you were asked and how your counterpart reacted to your answers. Fourth, see if you can get feedback from your interviewer. Finally, to develop resilience, figure out what kind of self-care you need to heal after rejection.

In the authors’ work teaching and coaching thousands of managers, they have identified four traps – self-sufficiency, overthinking, procrastination and searching for the answer – that prevent leaders from taking the first steps necessary for considering and exploring possible new versions of themselves for the future. The authors have found ways to help leaders recognize which traps they are falling into and start imagining a way out — largely inspired by design thinking principles such as rapid prototyping, making ideas visual, and getting quick feedback.

Timepiece brands have a lot to teach us about brand narratives. Learn the real power of narratives and storytelling.

Learn how a brand platform can transform your big campaign idea into a timeless foundation for your brand.

Want to become a stronger leader? Here are 13 podcasts from diverse leaders who share advice on how to improve your leadership.

A personalized, authentic experience is an unquestioned building block of digital infrastructure. But what does that really involve?

The Innoficiency Principle states that innovation and efficiency are mutually opposable goals. In any reasonably functioning organization, one cannot be increased without decreasing the other.

July 2022 Future Forum Pulse Summer Snapshot New data shows the desire for flexibility has intensified among knowledge workers—and they’re willing to walk to get it Read through the report by clicking the sections below, or download the full report as a PDF. Future Forum is a consortium focused on building a way of working

Recruiting qualified candidates is easier said than done. Having a user-friendly, beautifully designed Careers Page will certainly help strengthen your employer brand.

Last week I attended World Employer Branding Day in Lisbon. I’m extremely grateful that TQSolutions invested in the opportunity for me to be there and must acknowledge the amazing feat of Brett Minchington and Andrea Fielding in pulling together an event with more than 650 attendees from around the

Over the last five years, employer branding has become a hot topic (or maybe a buzzword?) within recruiting circles. Debate over its value and efficacy has raged within trade magazines and conference rooms, some seeing it as a vital strategic framework, others as the flavor of the month. I’m not here to settle that debate. Instead, I’d like to better inform it — because what’s missing in the conversation is not the idea of employer branding but the day-to-day realities of how recruiters can use it every day. To do that, let’s dispel some myths. Myth 1: Employer Brand Is

To retain top tech talent, companies need to think bigger than pay. According to a survey of 500 tech employees and 230 enterprise technology organizations globally, the top reasons that employees start looking for a new job are: 1) a lack of learning and growth opportunities, 2) lack of flexibility, and 3) insufficient rewards and recognition for their work. In short, people want a supportive work environment — opportunities, flexibility, and recognition are all elements of that. Other leading factors include a culture that prioritizes diversity and inclusion, an inclusive working environment, and work that uses the latest tools and methodologies. Companies should consider the value proposition they’re offering employees, recognize that job flexibility and modern technology are key differentiators, and invest in diversity and inclusion efforts.

To help you identify the things that get employees excited — besides a raise — we asked both workers and HR managers for their thoughts. And they are: Career Advancement... Read more

Quick content is no substitute for quality storytelling. Learn why you should give your brand narrative the time it deserves.

Bloomberg Hyperdrive, a newsletter on the ideas that are reshaping the automotive industry, interviewed the CEO of Harley-Davidson, Jochen Zeitz. The

Iconic brand leaders can make or break a brand’s legacy. Learn how to navigate leadership as your brand builds its legacy.

Google’s Official Digital Marketing Publication. Explore Google’s digital marketing insights over the past decade focused on consumer behavior trends.

We love nothing more than being able to use our creativity to help important campaigns fly - whether it’s recruiting social workers or police officers,