Employer Brand Headlines Newsletter

An organization is nothing more than a living embodiment of a strategy. That means its “organizational hardware” (i.e., structures, processes, technologies, and governance) and its “organizational software” (i.e., values, norms, culture, leadership, and employee skills and aspirations) must be designed exclusively in the service of a specific strategy. Research suggests that only 10% of organizations are successful at aligning their strategy with their organization design. Some of the problem is a gross misunderstanding of what the word “alignment” actually means in this context. When it comes to executing strategy, alignment means configuring all of the organization’s assets in the service of your stated strategy and making sure there is no confusion about what each part of the organization does to bring it to life. If you’re embarking on executing your company’s strategy, here are six ways to make sure your organization is designed to do it successfully.

As the employee voice rises, companies are increasingly grappling with crisis management that impacts more than recruitment.

Demographers say that aside from an apocalyptic event, demography is destiny. A global pandemic can be considered an apocalyptic event. Covid-19 did not

You’ve probably seen this quote before, it shows up at nearly every Brand conference: “People will forget what you said, people will forget what you did,

In speaking with and listening to hundreds of talent practitioners and employer branding colleagues in the field, we are seeing increasing demand from the C-Suite to invest in Employer Branding. This article will summarize some core messaging and metrics to make the case for investment in employer b

To attract and retain talent, employers have to confront the fact that one-size-fits-all no longer suffices, says the founder of financial wellness platform BrightPlan.

It’s time to accept that an increasingly complex world, we need to adapt to more nuanced stories and resist the urge to hone in on the one that is the most black-or-white.

It’s tough to maintain a cohesive culture when half of your employees—or more—regularly work from home. Specific steps can help.

We asked the Ragan Advisory Board for collaborative tips on crowdsourcing content from teams across your organization.

Atlassian boss Scott Farquhar says he’d be happy to poach Musk’s employees for remote jobs at his software company, which allows staff to work from home

Relatability is the only way to cut through the noise of relevancy.

What is “growth mindset language”? And, how do you use it to create better job ads? A growth mindset means showing there’s room to learn and improve, in a positive way. When someone has a growth mindset, they believe they’re not limited by inherent abilities. They’re able to grow, change, and adapt. This theory is …

Last month marked my first business trip since Q1 2020.  It seems like one million years ago, and to put it mildly, an incredible amount of changes have taken place since this time.  Both personally, professionally, and societally, nothing is the same.     I am a different person – my family of five, is […]

Don't let sunk cost fallacy be the reason to continue a poor marketing campaign. Here, we detail the warning signs of a bad campaign before it's too late.

Many times, brand-businesses have insights about the future but do not find the courage to act on these insights. Lack of courage occurs for a number of

Someone giving notice doesn’t have to be the end of the world or the end of a relationship. In this article, the author offers advice for how to respond in a constructive and professional way when someone says they’re quitting. First, take a moment to digest the news. It’s okay to show you’re surprised or to say something like, “Wow, I wasn’t expecting that.” The last thing you want to do is react impulsively and say something you might regret that would leave the individual with a negative impression of you and the organization. Notice and manage any in-the-moment reactions and depersonalize the news. It’s also important to show your support and genuine interest in why they’re leaving and what they’re going to do next. And make sure to get alignment on what they need and what you need from them before they leave to ensure a smooth transition. It may involve some give and take and could include finishing a specific project or set of tasks, training others to take over these responsibilities to minimize disruption, or even hiring their replacement. Using these strategies can help all parties move on in a positive way.

How can you tell if it's just new-hire jitters or if they're not a good fit for the role? Here are 10 red flags that may indicate your new hire Is a bad fit.

Are you wondering if it's really worth it to focus on your employer branding? Click here to discover some key stats that prove it's important.

It’s appealing to fulfil brand and sales objectives in one execution, but they’re so different that you’ll probably fail at both.

New Forrester data reveals the top five priorities for marketing leaders during the remainder of 2022.

New research examines the challenges of leading and coordinating workforces that increasingly rely on external contributors.

Many leaders feel stuck. They know that employee perspectives are crucial for retention and innovation, but they struggle to single-handedly create a culture where employees are empowered both to speak up with ideas and to see them through — where it’s the good idea that matters, rather than the role or status of the person who initially raises it. Based on their research on “voice cultivation” — the collective, social process through which employees help lower-power team members’ voiced ideas reach implementation — the authors have identified several tactics leaders and their teams can use to help ensure good ideas make it to implementation: amplifying, developing, legitimizing, exemplifying, and issue-raising.

People need a shared understanding of what digital transformation means. Aristotle has a framework that helps.

Finding the right candidates for a job is difficult, but it can be much easier with social recruiting ideas. Discover some tips to get better candidates.

Need help growing and cultivating a great company culture? Most managers do! Here are some things to keep in mind as you grow your team.

I estimate that in-the-office workers get up to 50% more career-building options than remote workers

We’re entering an era of the unified brand, when employer brand marketing makes a supercharged contribution to business growth. Are you ready?

Looking to refresh your blog or website? Learn why content audits of your old blog posts and other published work are so important.