The Importance of Identifying Candidate Personas to Communicate Your EB Successfully
As with all marketing disciplines, understanding your customer is absolutely key to employer branding. Who are they? What interests them? What’s really important to them work-wise? To communicate effectively, you have to know exactly who you’re communicating to. But in most cases, your target market isn’t just one demographic. Talent needs vary, from entry-level […]
Hiring amid the Great Resignation | Reshape by Momentive
During the Great Resignation, find out how employer brand managers can collaborate with marketing to monitor employer brand health to attract and hire ideal candidates.
The Human Face Of Intangible Assets - Branding Strategy Insider
The marketing discipline is responsible for the creation and management of some of the largest and most important assets of the firm. Most of these assets
How can marketing leaders make 2022 the year of the Great Retention? | Econsultancy
Marketing Week’s Career and Salary survey highlights a reliance on hiring, rather than training, to fill marketing skills gaps. Econsultancy’s Richard Robinson urges marketing leaders to address this imbalance.
Every company is looking for the next big source of growth, but it turns out that for most companies, they’ve already found it—their employees. Learn more in Lippincott's latest report.
Climb the ladder of content curation maturity - Content Company, Inc. - Digital & Content Strategy Consulting for Content-Rich Websites - Hilary Marsh
Your organization is somewhere on this ladder, and you will benefit by moving up. Content curation is a powerful approach to making your association more valuable than ever to members whose needs have changed dramatically. Start by identifying where you are today, and then move gradually up the maturity ladder. Even if you haven’t been…
Expected business concerns predicted for 2021 were dramatically different from the challenges leaders actually faced last year. That’s the most notable finding in hireEZ’s recent 2021 Recruiting for Recovery and 2022 Recruitment Outlook Reports. When reflecting on mid-year and end-of-year responses from talent acquisition pros, the following trends were illuminated: Early investment priorities struggled to…
Wins, Sins and Great Big Grins - social media basics for recruiters
A blog post from Christina Robinson at Green Umbrella Marketing really is “must read” content. I’m delighted she’ll be sharing a blog each month here with us! So, there it is… the world of social media. It’s going to be your saviour! Clients will be rushing to make you their recruitment partner of choice. Candidates […]
Emotional Rescue – How to embrace feelings to save internal communication and the employee experience • Strategic Internal Communications Agency Ottawa
If you are alive, you feel emotion. Think about that for a minute. People experience one of about 34,000 emotions at any one time. These feelings drive how we think, our ability to learn, and how we act and respond to what is happening around...
Mark Pollard, Strategy Friend on LinkedIn: Specific enough for you? | 12 comments
This is a question most strategists think about every day: "Is my thinking specific enough?" Sometimes, a strategist–or account planner–will receive feedback... 12 comments on LinkedIn
Employee engagement is out. Here’s a better metric
Engaged employees don’t necessarily produce “great work” argues Gary Beckstrand of O.C. Tanner. Here are five key behaviors of employees who produce great work and how to encourage them.
Why Rejected Candidates Are a Good Thing (And How to Place Them)
When a candidate you put forward for a role comes in second place, it’s easy to think you’ve lost your fee. Use these tips to place your rejected candidate.