Employer Brand Headlines Newsletter

Consider these 7 C’s to help facilitate employee growth and development in today’s workplace.

As with all marketing disciplines, understanding your customer is absolutely key to employer branding. Who are they? What interests them? What’s really important to them work-wise? To communicate effectively, you have to know exactly who you’re communicating to. But in most cases, your target market isn’t just one demographic. Talent needs vary, from entry-level […]

Corporate gifting pros told us the most common mistakes employers make when it comes to recognition.

During the Great Resignation, find out how employer brand managers can collaborate with marketing to monitor employer brand health to attract and hire ideal candidates.

The home furnishings giant enlists a maze-like layout, cheap food, and crafty psychology to get you to fill up your cart.

The marketing discipline is responsible for the creation and management of some of the largest and most important assets of the firm. Most of these assets

Marketing Week’s Career and Salary survey highlights a reliance on hiring, rather than training, to fill marketing skills gaps. Econsultancy’s Richard Robinson urges marketing leaders to address this imbalance.

Rehiring a former employee can benefit an employer if the right expectations are put in place.

The Great Resignation is a signal that employees no longer want to be complicit in behavior that conflicts with their values and sense of fairness.

Marketers must claim the broader growth agenda, connecting the dots across data, digital, and the full customer journey.

Seven key ways the Metaverse will shape employer branding and workplace culture by connecting employees and leaders through augmented reality

Every company is looking for the next big source of growth, but it turns out that for most companies, they’ve already found it—their employees. Learn more in Lippincott's latest report.

Dozens of young people were tricked into thinking they were working for a glamorous UK design agency - which didn’t really exist.

Sifted readers share their experiences of hiring in an age of record startup investment, remote working and changing candidate priorities

In a business climate marked by lingering uncertainty over COVID-19, organizations view inability to attract talent as a top emerging risk.

Your organization is somewhere on this ladder, and you will benefit by moving up. Content curation is a powerful approach to making your association more valuable than ever to members whose needs have changed dramatically. Start by identifying where you are today, and then move gradually up the maturity ladder. Even if you haven’t been…

Expected business concerns predicted for 2021 were dramatically different from the challenges leaders actually faced last year. That’s the most notable finding in hireEZ’s recent 2021 Recruiting for Recovery and 2022 Recruitment Outlook Reports. When reflecting on mid-year and end-of-year responses from talent acquisition pros, the following trends were illuminated: Early investment priorities struggled to…

On making the invisible, visible

Google’s Official Digital Marketing Publication. At the start of 2022, we see search interest in new experiences, ways to shop, and ways to get out.

A blog post from Christina Robinson at Green Umbrella Marketing really is “must read” content.  I’m delighted she’ll be sharing a blog each month here with us! So, there it is… the world of social media. It’s going to be your saviour! Clients will be rushing to make you their recruitment partner of choice. Candidates […]

If you are alive, you feel emotion. Think about that for a minute.  People experience one of about 34,000 emotions at any one time. These feelings drive how we think, our ability to learn, and how we act and respond to what is happening around...

This is a question most strategists think about every day: "Is my thinking specific enough?" Sometimes, a strategist–or account planner–will receive feedback... 12 comments on LinkedIn

Engaged employees don’t necessarily produce “great work” argues Gary Beckstrand of O.C. Tanner. Here are five key behaviors of employees who produce great work and how to encourage them.

In 2022, the Job Hopper Economy and the Great Resignation will increase employer's churn. Click here to learn how that will impact your business.

Trust is fragile. Businesses must manage it as carefully as they do their balance sheets.

Encouraging employees to approach you with their wish lists might seem counterintuitive, but it may just be the key to retention.

The story of the first Black woman granted a medical patent underscores the value of novel perspectives for innovation.

When a candidate you put forward for a role comes in second place, it’s easy to think you’ve lost your fee. Use these tips to place your rejected candidate.

Are you wondering how to retain talent amidst the Great Resignation? Click here to learn how a soft skill can help your business.