Employer Brand Headlines Newsletter

To better understand Emotional Friction, we first need to start with its mirror opposite – Emotional Value. One of the best frameworks we have found to

Are you wondering if it's a good idea to recruit new hires on social media? Click here for 9 reasons you might want to rethink that strategy.

Data analysis reveals the top reasons behind the Great Resignation and actions managers can take to reduce attrition.

Recruiters need assistance removing the shackles of single-minded inbound recruitment strategies. It's time to invest in outbound recruitment.

It’ll help you attract and retain talent during the Great Resignation.

It seemed like there was a reorg and a rebrand every six months.  This was my experience back in the late 1990s when I managed marketing product and services launches for a variety of Silicon Valley company accounts. Thousands of hours and millions of dollars spent developing new and refreshed brands. Business units combined with…

Marketers can fall into tried and tested, often formulaic practices when it comes to B2B marketing. Emily Lowes, marketing manager at Earnest, explains why applying creativity and critical thinking might revive B2B strategies.

Research shows we tend to solve problems through addition. But that’s not always the best approach.

Clarifying what is and isn’t going to change helps ease the pressure of putting everything in one document.

Utilizing Fact-Based Branding allows you to remove the guesswork from decision-making to drive brand engagement

To avoid a major strategic blunder, brand owners need to ensure the investments their company makes are focused on better enabling their brand promise to

One of the most sophisticated methods I've encountered for measuring end-state outcomes linked to purpose was at the EY organization (leave it to the

Are you wondering how to attract and retain top talent? Click here for some strategies on how to focus on employer branding to do that!

Are you wondering why employees keep quitting? Click here for the top 10 reasons that will help you focus on retention efforts for your company.

Are you wondering how to improve your candidate experience? Click here for 8 strategies to enhance your candidate experience and attract top talent.

Learn why brand building in 2022 will be as much about employer branding as it is about traditional consumer marketing.

The model below puts marketing into the forefront

Publicly praise competitors (e.g. on social media) to improve attitudes towards your brand. People will be more likely to buy from you.

Top 14 Overlapping Cultural Trends From 40+ Reports

Are you wondering how to get more responses to your recruiting email? Click here for foolproof strategies to improve your response rate.

In a recent marketing report, Deloitte, the multinational professional services network, shared information from its Global Marketing Trends Executive

Understanding your company's attrition rate can help you create a healthier, happier environment for your team.

Maybe wisdom is accepting that you don’t get to decide who you are

Employees are less engaged than they were a year ago. See why the rise in disengagement calls for a return to the basics.

Kristin Graham sees a new paradigm shift that will lift all communicators. Editor’s note: We are re-running the top stories of 2021 as part of our year-end countdown. Kristin Graham is comfortable being uncomfortable. She just left her powerful role as Principal of Culture & Communications at Amazon to launch a consultancy to help organizations […]

A Special Edition of The Ruffian

Résumés may be more for robots than human eyes at first, but most job seekers are still advised to distill their work history in one typewritten page.

with @bhorowitz @smc90 This podcast (which was recorded at the Computer History Museum before the pandemic) is all about how companies create culture beyond their values and mission statements: A lot's changed... and a lot hasn't. Based on the book What You Do Is Who You Are, the nuanced discussion that follows probes how startups evolve and whether companies and people can change; common tropes that often come up in Silicon Valley folklore; and practical advice. Please note that the discussion that follows includes various mentions of violence.

“One key to high open rates? Write killer subject lines. What I’ve learned writing and editing 750+ email subject lines @TheHustle. 🧵...”