Integral-Index-Deep-Dive-Values-November-2021.pdf
Employer Brand Headlines Newsletter
Want to make an impact? Change your questioning habits.
Here are four ways to help employees become more reflective and more productive.
Why Brand Strategy Is Important
So how do you explain why brand strategy is important? Through the lens that speaks to all business leaders: VALUE. On average, brand accounts for more
Customer Experience | How to retain—and win customers
Why Yesterday’s Consumer Insights are No Longer Enough
"Have you ever noticed that the most successful brands always seem to know exactly what people want? They serve customer needs and discover unmet needs that no other brand is addressing."
Changing priorities & self-improvement trends
Google's Official Digital Marketing Publication. Discover what New Year searches related to changing priorities & self-improvement mean for marketers.
Reversing The Decline Of Marketing's Role
Why employer branding is vital to attracting tech talent
Your employer brand is what tech candidates think about your company. In today’s competitive marketplace, companies with a strong brand stand out from their competitors. Discover why employer branding is important and how it can help you attract the right tech candidates.
3. 2022 - 17 Jan Update - Google Drive
This change will mean more placements | Greg Savage - The Savage Truth
Should Agency recruiters turn their definition of a ‘good client‘ on its head? There are limited candidates. These candidates have wildely changing priorities. Are we being smart enough about where the likely hire actually is? For the first time in a long time, maybe ever, I have started to feel that smaller and medium-sized businesses […]
The Secret Ingredient of Thriving Companies? Human Magic.
Your company purpose can’t materialize without it.
How to jump-start innovation and organizational change
Short-burst, virtual collaboration modules can help employees solve problems quickly and creatively.
Real Change Requires A Challenger Mindset
At the end of 2021 Time Magazine and Financial Times both selected Elon Musk as person of the year. There is a lot to be said for Mr. Musk’s selection.
Dog Food Branding: How Companies Differentiate Their Products in a Saturated Market
An analysis of five dog food brands' positioning strategies. The article includes real-life examples and key takeaways for each brand.
The 8 Best Marketing Frameworks You Need to Know https://blog.hubspot.com/marketing/marketing-frameworks
Learn what a marketing strategy framework is and how it will help you improve your marketing strategies.
5 Keys To Growing A New Brand
‘Buying a brand for the first time does not require a major conversion, just a bit of mental availability’ A new brand has to build ‘essential memories’,
The Women’s Tennis Association Set a Standard For Crisis Response
Let’s compare what happened recently in women’s tennis with what happened two years ago in the NBA.
Don’t Be Just Another Person With Data
#WF25 Making better organisational decisions – asking big questions, cognitive bias, the rise of people analytics and enabling smarter teams
What Every Leader Can Learn From McKinsey About Employer Branding
If you’re a business leader with big dreams and a big need for talent but you don’t have the McKinsey draw? Good news: You don't have to. But take a lesson for two rom The Firm's playbook.
Reengineering the Recruitment Process
The skills needed in many roles are continually changing—and sources of talent are too.
Report: Company leaders and employees are operating under a striking disconnect - Ragan Communications
As the nature of work continues to change, clear internal comms strategies have never been more important. The progress made by corporate leaders in adjusting to pandemic-related challenges may not be quite as rosy as they think. A huge disconnect appears to exist between the views of executives and those of employees regarding the future of work, […]
Ask These 5 Questions to Decide Your Next Career Move
Taking a step back can help you find the right path forward.
What is Brand Architecture? Definition, Models, and Examples | The Branding Journal
We highlight the need for brand architecture in brand management, explore 3 brand architecture models with practical examples, and outline their pros and cons.
Brand Strategy is Business Strategy Requited. | Brand Strategy. Steve Poppe, Founder.
Bringing The CEO's Vision To Life - Branding Strategy Insider
Companies often have inspiring purpose statements, such as “to bring health through food to as many people as possible” (Danone), “to connect everybody to
World’s Simplest Brands | Siegel+Gale's ninth edition study
World’s Simplest Brands asked more than 15,000 people across nine countries which brands and industries provide the simplest experiences.
Psychologists argue we're not as choosy about romantic partners as we think
There is a wealth of research that suggests humans are more biased toward beginning, advancing, and maintaining romantic relationships than they realize, according to a new article published in Personality and Social Psychology Review. Rather than being highly selective, people appear to have a tendency to push relationships forward, even when things are not going well. ...
Here’s the Netflix memo on how to avoid discussing Dave Chappelle with job candidates
"Find a way to respectfully end and move on from the topic if you’re pressed further"
6 ways to better compete for talent in 2022
For companies looking to hire (and retain) workers amid the Great Resignation, here’s what you need to prioritize this year.
Lessons from Cash App
Why turning commerce into culture is the best go-to-market strategy