Your employees are reassessing their values. So should your company
Here are 5 ways leaders can use the Great Resignation to reevaluate what their business stands for. This VP of people calls it the ‘Great Realignment.’
17 Obscure Persuasion Techniques for Conversion Optimization
Sure, you've studied the basics, but persuasion doesn't stop there. There are countless other persuasion techniques that you could be using on your site.
One Person, Many Needs: How Customer Centricity Has Changed
Wharton faculty offer advice on how companies can keep up with the complex demands of consumers by adopting a modern approach to customer lifetime value.
Talent Community Email Hacks (That Work) — Parsons Strategic Consulting
In my career it’s possible I have personally emailed 10 million people via campaigns or automation. Sometimes it works well. Sometimes…not so much. Earlier this year, I started working with a wonderful and supportive customer who wants to try everything to see what works. Over the course of the past
Aligning brand and demand: the future of B2B marketing
Everyone in business-to-business (B2B) marketing agrees brand is important. Without adequate investment in brand we fail to create future demand, we reduce loyalty, we have to lower prices and we make our demand gen dollars less effective.
5 useless questions to remove from engagement surveys - Ragan Communications
Remove the fluff with no clear path to action, and you’ll get higher response rates, better data and more robust answers. You’ll also build trust and waste less time. The purpose of an employee engagement survey is to increase employee engagement. The purpose is not to idly measure, satisfy executives’ curiosity or establish a baseline. […]
How is expertise being redefined in the modern era? We're witnessing either a golden age of expertise or an unmitigated crisis, depending on who you ask.
Council Post: Why Employer Branding Is Still A Key Priority In 2021
After the significant disruption to recruiting and hiring over the last year, it’s become clear that companies need to make employer branding a top priority in 2021 and beyond.
". . . strategy positions a brand, describing its relation to its competitors and to its consumers. It dictates the form of all that follows, so why is it formless itself?"
Aussies Are Encouraged to Turn Dreams into Reality
In a campaign by Howatson+Company, Plenti inspires Australians to stop keeping their dreams stuck in "inspiration boards" and instead turn them into reality.
Employer brand is becoming more important than the brand itself: Experts - ETHRWorld
Interacting with ETHRWorld, industry leaders shared their views on the importance of Employer Branding in hiring the best talents, ways to strengthen ..
A few days ago, this poll appeared in my LinkedIn feed: What is the best thing companies can do to attract AND RETAIN talent? This question gives me nightmares. Not only because, I hear it several times a day, but because there is no answer.
Employee Value Proposition Survey Questions - HR Toolkit | TurboHire
Why is it important to ask Employee value proposition questions? Defining your company’s Employee Value Proposition is a significant part of your recruitment marketing and employer branding strategy. To attract the type of candidates who will thrive in your workplace and personalize your talent acquisition strategy, you must clearly define all the values you […]