Reverse Branding – It’s Easier to Know Who You Are Not
"Many other companies are still not at the right time to have this work developed. This does not mean that branding is not crucial to their survival in the market."
What’s the Difference Between Brand Positioning and Brand Strategy? Does It Matter?
"Brand positioning and brand strategy play complementary roles. Without a brand strategy to back it up, brand positioning risks being a hollow statement of ambition."
Sophie Brown* was made to feel incredibly uncomfortable by her boss who would make comments that left her feeling “stunned” and “confused”.
Part 2. Application Experience (The State of Employer Branding in Australia, 2021).
This instalment is specifically about the Application Experience. And the link to the image? You can probably guess – there are too many missed chances to mention….
TA #98: 🐏 Sheepish Storytelling; Content Strategies for 2022; How to Avoid Writing by Committee
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Welcome to the 98th issue of Total Annarchy, a fortnightly newsletter by me, Ann Handley, with a focus on […]
"Everyone thinks they know this brand’s story. But the brand itself has never clearly articulated what it stands for. So, in fact, everyone’s just come up with their own ideas about what the brand means."
37 Tasks Every Marketer Should Automate https://blog.hubspot.com/marketing/tasks-every-marketer-should-automate
With all of the marketing automation tools at your fingertips, it's simpler and speedier than ever to streamline your workflows. Here are 35+ tasks to automate first.