The Problem With Emphasizing Employer Branding in Job Posts – ERE
Job postings often emphasize employer branding by focusing on the company. The problem with that is that a job post should focus on...the job. In his groundbreaking 2019 bestseller Nine Lies About Work, Marcus Buckingham, had it right when he cited in Lie No. 1 that people really don’t care which company they work for. Yet many job posts focus heavily on employer branding. What’s more, they often speaking in generalities about the organization. Those are sometimes powerful generalities, but usually they are generic: Opportunities to succeed! Leading the way! Serious, ideal candidates crave specifics. They demand knowing if potential