Employer Brand Headlines Newsletter

For hourly workers, commute time is a big — and often underestimated — factor.

With the right prompt and format, you can avoid awkward silences and accomplish your goals.

To retain and recruit top talent in 2021, companies must consider several innovative strategies to keep up with the future of work.

If you’ve ever used your car’s cruise control feature or relied on its automated braking system, you’ve used an Aptiv product. You likely weren’t aware at the time, however, of the brand behind this automotive technology. That awareness is just one of the creative challenges Joanna Babiarz faces as Aptiv’s Global Employer Branding Director. Major...Read more

Few organisations in 2021 would deny the importance of customer experience, or CX, to business performance and the bottom line. Over the past several years, the role played by CX in allowing companies to stand out and leave a lasting positive impression on consumers has become widely acknowledged, as have strategies for improving CX. But […]

Google’s Digital Marketing Publication. Lorraine Twohill reflects on diversity and inequality in advertising and shares our internal marketing tool kit.

If you’re not reconsidering, refreshing and reinventing your talent strategy, it is likely you will be left behind.

Many people talk about creating a culture of innovation. But for organisations, it takes a lot of effort. We look at Discovery Inc's approach

LinkedIn0Facebook0Tweet0Email0Print0 A compelling employer brand can give your organisation an invaluable edge in the war for talent – of that there’s no doubt. But simply investing in employer branding activities doesn’t guarantee meaningful impact.  To get EB right – to find the unique formula that works for your organisation and resonates with your key talent […]

With Work that Works, the company announces a global shift in workplace policy for corporate associates.

Siobhan Fitzpatrick, Chief Digital & Marketing Officer at Virgin Atlantic, spoke at the Festival of Marketing this week, about the importance of both customer and employee experience within the travel industry.

On day two of Festival of Marketing’s Fast Forward event, Wunderman Thompson’s CSO, Sid McGrath, explains how to identify and heal 'stretched' and 'fractured' retail brands.

It's the most important destination for your brand and users. This is how to get there.

The long read: For decades, anthropologists have been telling us that it’s often the informal, unplanned interactions and rituals that matter most in any work environment. So how much are we missing by giving them up?

James C. Scott’s fascinating and seminal book, Seeing Like a State: How Certain Schemes to Improve the Human Condition Have Failed, examines how, across dozens of domains, ranging from agricu…

In The Aristocracy of Talent, Adrian Wooldridge traces the history of meritocracy and fears for its future.

The world is more turbulent, less predictable, more complex, less controllable, more infinite, less knowable and more challenging than we could have imagined.

What's better than having your employees & customers as your champions? Learn how to gain brand champions + incorporate them into your marketing strategy.

"Do these [online] solutions achieve the same results as they would when everyone’s there in the flesh? And can they replace the excitement of what happens when there’s a room full of people bouncing ideas off one another?"

It’s time to be courageous and embrace creative thinking and the power of imagination over conventional thinking to deliver new value on every level.

It's hard for brands to resist wanting to be better than the competitor in their brand messaging, and the trap hides in the most unexpected of places.

26 marketing principles I rely on to avoid feeling anxious and remain in control 😌 - First principles, not best practices. The latter changes often, ... 12 comments on LinkedIn

Yeah, but we need talent NOW! I hear you. No, really, I HEAR you! And I feel your pain, I also need talent right now. In fact, I have not spoken to one organization since March who hasn’t nee…

Instead of buying ads from a finite number of real publishers that had real human audiences, marketers were convinced to buy ads through programmatic channels, by ad tech vendors that created those channels to make money for themselves.

When Maya Shankar was a young girl, she never dreamed that she would become senior director of behavioral economics at Google, lead the White House Behavioral Science Team under President Barack O

How can you use the power of the whole communication toolkit - also known as proper strategic communication - effectively? We talk a lot in the world of internal communication about working strategically. In fact episode one of season two of my Candid Comms podcast address this exact topic. It will be published tomorrow, Sunday 6 June 2021, via your favourite podcast player.

Three trends — and how to prepare for them.