People like future-related products and images more if they’re positioned to the right, and past-related ones if they’re on the left. The effect reverses for those who write right-to-left.
Keeping Brands And Businesses In Constant Beta | Branding Strategy Insider
Digital business transformation is akin to permanent disruption, a self-imposed regimen that recognizes transformation not as a one-and-done endeavor but
Aliens Among Us: Anyone Can Be an Innovator. You Just Have to Think Like an Outsider.
A few minutes into our interview, Michael Wade, a professor of innovation and strategy at IMD, asks me how I would define the opposite of déjà vu. The question takes me aback, partially...
Employer Brand Insider Episode 1 - Why Talent Chooses You w/ James Ellis - YouTube
In this episode of Employer Brand Insider we talk with James Ellis, Employer Branding Nerd at Roku, about building an unstoppable employer brand & how to cre...
Instagram's algorithm will now make recycled TikTok videos less discoverable on its platform. See what fresh content these brands are posting on Reels.
Avoiding bad decisions is just as important as making good ones. Knowing the warning signs and having a set of rules for your decision-making process limits the amount of luck you need to get good outcomes.
Company executives should be as systematic and intentional about corporate culture as you are about every other important aspect of our business. Learn how to build a more purposeful culture.
In Making Great Strategy, Stanford b-school professors Jesper Sørensen and Glenn Carroll bridge the gap between abstract strategic visions and executable plans.
COMMUNICATION HATS: TIME TO PUT AUDIENCE INSIGHTS BEFORE BLANKET ASSUMPTION - PR Intelligence
“Assumption is the mother of all fuck-ups.” In looking at communication – and my subfield of internal communication in particular – remarkably little attention is paid to the extent communication decisions are based on assumptions. In internal communications, these assumptions tend to be based either on what the author (aka the “boss” or the “company”) […]
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How to make Internal Communications add up - All Things IC
One of my favourite IC quotes in recent years comes courtesy of Comms Consultant Liam FitzPatrick: Come with data and leave with respect. In fact I mentioned it at my Strategic Internal Communication Masterclass on Tuesday as it resonates with me. Today Liam has written for the All Things IC blog to share news of […]