Employer Brand Headlines Newsletter

In recent years, a renewed focus on purpose has meant that enterprises and brands with a human story tend to stand out more and resonate with audiences.

Even well-intentioned firms were biased in practice.

Whether you consider your brand building exercise a refresh, evolution or revolution, the logo is likely to command a healthy portion of the conversation. Crafting a new brand identity requires vision, restraint and execution—a combination only the most capable brand stewards achieve. Some of the process comes down to an indefinable magic—a meeting of designer and strategist; a striking of creative oil. But there are key qualities for which a team should strive for during the creative process, and by keeping them in mind, can ensure an impactful outcome.

One powerful statistic made me rethink the way we, as marketers, approach gaining our audience’s attention. What you would read in the New York Times in The role that the brain plays in how brands communicate with audiences and which of those brands gain attention.

This evolving employer brand philosophy will not only serve you well under new leadership – it will also ensure you build a more meaningful, effective, and impactful employer brand.

Your talent narrative is your talent story. When you, or your CEO, or a hiring manager, sit in front of a candidate from entry-level, low-skill, to a c-suite position, what narrative are you sharing? Is it the same for all levels, does it adjust based on the relative value of the position, or maybe you’re selling a narrative about the ... Read More

Posted in r/dataisbeautiful by u/jcceagle • 56,666 points and 1,152 comments

A top-down approach doesn’t work anymore.

5 smart content editing strategies that turn your drafts into memorable presentations. Ready to edit your writing? Check these out.

Understand the benefits of repurposing content and discover 20 ways to repurpose the content you already have.

Transform culture into your competitive advantage

Herbert Simon, the Nobel Prize winning social scientist says the principles of good management and leadership are simple. So why don't we follow them?

Google’s Official Digital Marketing Publication. Discover the creative campaigns that were recognized as part of YouTube Works awards.

"Shifting your marketing mindset to look beyond this quarter’s goals can be difficult. However, a brand only exists when it has customers."

Each part of 2021 will be a distinctive marketplace with a discrete set of opportunities. Brands must plan accordingly. The ‘More COVID’ Part Of The Year Each part of 2021 will be a distinctive marketplace with a discrete set of opportunities. Brands must plan accordingly.

When, why, and how do consumers cope with a status threat by choosing to “pivot” to alternative domains?

Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.

Kraft Heinz Canada conducts an anonymous social experiment, asking people to #DrawKetchup. Interestingly, most of the participants drew a Heinz ketchup bottle.

A survey of Fortune 1000 executives sheds light on the cultural barriers to change.

Researchers ran 60 billion simulations to identify when the risk pays off.

Friday, the Thirteenth, a classic 1907 novel by the muckraker and stock manipulator Thomas Lawson, reminds us that telling stories can weaponize resentment.

Wharton marketing professor Jonah Berger explains why songs with the word “you” are more successful, and what that could mean for other products.

Just about every consulting firm, CEO, hiring manager, and recruiter believes there is a significant shortage of qualified people, especially for positions requiring artificial intelligence experts, machine learning gurus, data scientists, and some engineering categories.

A Five-part Blog Series by Allyn Bailey Part 5: Time to Replace Nurturing with Purposeful Engagement Plans Keeping candidates warm and eliminating the candidate black hole experience have historically been the key objectives of recruitment marketing nurturing programs. The goal has been to keep cand

Just about every consulting firm, CEO, hiring manager, and recruiter believes there is a significant shortage of qualified people, especially for positions requiring artificial intelligence experts, machine learning gurus, data scientists, and some engineering categories.