How to Turn a Competitor's Strength into a Weakness
We all operate in competitive markets, and often, it feels like our competitors’ strengths are impossible to overcome. In this post we examine how to turn your competitor's biggest strength into a weakness.
Why the Coolest Job in Tech Might Actually Be in a Bank
For tech and AI talent, jobs at financial services companies are more desirable than they have ever been. Banks have been working hard to make it happen.
This past week saw Pentagram use AI, Jaguar reveal its “car,” Pantone drop a gloopy color, and Spotify Wrapped crashing out. Somehow, it captures what mainstream design is now: soulless.
A British group is pushing for more companies to offer their workers shorter hours. Here’s what it looks like for two companies willing to test it out.
The attention economy has dominated the Internet for more than a decade now, but never before have its protagonists felt so central to American life—or had such direct access to the levers of power.
The Only Prediction That Matters to Me as a Brand Strategist in 2025
Things have been getting weird lately. I’m not talking about “shock value weird” or “gross weird”. I’m talking about the kind of weirdness we feel when we’re forced to embrace contradictions, and contradictions are starting to show up everywhere.
7 subcultures to target instead of demographics: report
Cross-generational communities like roller-skaters and dirt-track racers may be appealing to marketers, according to Horizon Media’s third subculture field guide.
Join John Graham and James Ellis as they explore the evolving landscape of employer branding. From breaking down traditional EVPs to discussing the role of AI and authentic storytelling, this episode is packed with insights for employers looking to stand out in a competitive talent market. Whether you’re an HR leader or an employer branding enthusiast, this conversation will give you new strategies to attract and retain top talent.
Cultivating Curiosity for the Long Haul: Five Strategies for Lifelong Learning
Curiosity isn’t just a childhood trait or a line-item skill to throw on a resume. It’s the spark that ignites discovery, fuels innovation, and drives us to keep moving forward in a world that’s perpetually shifting beneath our feet.
‘Really mediocre outcomes’: Oxford Uni professor says Byron Sharp and Ehrenberg-Bass’ marketing science rules no longer hold – 1,000 campaigns, 1 million customer journeys as evidence | Mi3
Associate Professor Felipe Thomaz, of University of Oxford’s Saïd Business School, suggests Professor Byron Sharp’s best known book, How Brands Grow, is a misnomer – it’s actually about how big brands keep big marketshare, not how they got there. He also says it’s based on flaws within Andrew Ehrenberg’s earlier work, primarily static markets and a requirement not to differentiate. Thomaz suggests that’s why FMCG firms adhering to those rules were caught napping by more nimble differentiated start-ups. Optimising media for reach alone no longer works, he suggests, because all reach is not equal – and used bluntly won't deliver business outcomes. “There is a missing dimension,” per Thomaz. He’s out to prove it with a peer-reviewed paper that analyses 1,000 campaigns and a million customer journeys via Kantar and Wavemaker. The upshot? “None of it holds … I'm seeing that 1 per cent of campaigns are actually getting exceptional money, while the vast majority are choosing to get some really mediocre outcomes.” But there's potential upside for marketers, media agencies – and media owners – that grasp the category-specific implications.
Frenemies or Just Misunderstood? HR, Talent Acquisition, and Employer Branding Professionals
Get into the heads of HR, Talent Acquisition, and Employer Branding pros—discover why their visions don’t always align and how to bridge these chasms before they sink your strategy.
