Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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❤️ A viral layoff lesson
❤️ A viral layoff lesson
What we all can learn from a broken corporate layoff system
·pro.readfv.com·
❤️ A viral layoff lesson
Is brand important? It depends - How Brands Are Built
Is brand important? It depends - How Brands Are Built
SHARE Barry Silverman, a 30-year marketing veteran, recently earned his PhD in marketing. His dissertation was on the importance of brand and the changing role it plays in the consumer’s decision process. Here, Silverman breaks down his research findings, why they’re important, and how marketers can put them to use. Marketers and researchers have studied […]
·howbrandsarebuilt.com·
Is brand important? It depends - How Brands Are Built
How Value Insulates Brands - Branding Strategy Insider
How Value Insulates Brands - Branding Strategy Insider
The outcry faced by Delta Air Lines over proposed changes in its SkyMiles and SkyClub programs last Fall is a good reminder of the risks faced by brands
·brandingstrategyinsider.com·
How Value Insulates Brands - Branding Strategy Insider
7 Proven Strategies to Reduce Employee Turnover
7 Proven Strategies to Reduce Employee Turnover
Workforce retention is top-of-mind for employers everywhere now. What strategies actually reduce employee turnover? Try these ideas
·talentculture.com·
7 Proven Strategies to Reduce Employee Turnover
Using Fiction to Find Your Strategy
Using Fiction to Find Your Strategy
By force of habit, most executives tune down their imagination when strategizing. This is counterproductive, the authors argue. Instead, they offer an alternative: Design fiction. A design technique that immerses executives and employees deeply in various possible futures, it uses artifacts such as short movies, fictitious newspaper articles and imaginary commercials to generate transformation roadmaps. Rooted in the future but helping to act in the present, design fiction results in concrete actions taken to adjust companies’ visions, strategies, and activities to create a better future.
·hbr.org·
Using Fiction to Find Your Strategy
Leading Brands Are Convenient - Branding Strategy Insider
Leading Brands Are Convenient - Branding Strategy Insider
The biggest challenge in marketing is indifference. Because convenience is the most powerful factor in the marketplace, bar none. People don’t want to
·brandingstrategyinsider.com·
Leading Brands Are Convenient - Branding Strategy Insider
The Era of Brand Vibe Is Upon us. But what Is It, and How Should Marketers Deploy It to Achieve the Greatest Impact? | BrandingBusiness
The Era of Brand Vibe Is Upon us. But what Is It, and How Should Marketers Deploy It to Achieve the Greatest Impact? | BrandingBusiness
In the dynamic world of branding, an interesting and potentially important new concept has emerged that deserves attention. Although it is still loosely defined, the era of “Brand Vibe” has arrived. Brand Vibe has been variously explained as a cosmetic brand upgrade, but I would argue that, to be...
·brandingbusiness.com·
The Era of Brand Vibe Is Upon us. But what Is It, and How Should Marketers Deploy It to Achieve the Greatest Impact? | BrandingBusiness
How To Produce Better Content With Collaborative AI
How To Produce Better Content With Collaborative AI
Unveil the evolution of content marketing with insights on AI & the balance between aesthetic and functional answers. Gain actionable strategies to thrive in today's digital landscape.
·ducttapemarketing.com·
How To Produce Better Content With Collaborative AI
Got a Radical Idea at Work? Find a Partner.
Got a Radical Idea at Work? Find a Partner.
The story of Katalin Karikó and Drew Weissman, the winners of the 2023 Nobel Prize in Physiology or Medicine for their discoveries underpinning the mRNA vaccines against Covid-19, holds lessons for others who are pursuing radical ideas. Drawing on their interview with Karikó and those of others with Weissman and her, the authors extrapolate lessons on why pairs can be more effective in pursuing seemingly wild ideas and how to find someone to take the journey with you.
·hbr.org·
Got a Radical Idea at Work? Find a Partner.
The Restorative Power of Small Habits
The Restorative Power of Small Habits
Over the last few years, there’s been a renewed focus on burnout, a serious physical and psychological condition that requires attention and care. But a narrow focus on burnout ignores another key part of wellbeing — the more subtle but equally important ongoing maintenance of one’s energy, especially through the daily challenges of leadership. The authors identify five key energy batteries: physical, mental, emotional, spiritual, and social. Once you identify which batteries are depleting and why, you can implement mini-habits to help you recharge.
·hbr.org·
The Restorative Power of Small Habits
The AI and Employer Brand Showdown 2024
The AI and Employer Brand Showdown 2024
As the tech evolves and becomes more commonplace, we want it to help not hinder output and to amplify voices, not dull them. So, whether you’re wanting to increase AI use in your Employer Brand or you’re just starting out with it, this report will give you some thoughts and ideas on balancing it with authenticity.
·seenit.io·
The AI and Employer Brand Showdown 2024
The Cost of a Bad Employer Brand
The Cost of a Bad Employer Brand
The cost of an employer brand can be measured in lost time, lost money, lost trust, and lost opportunities–all things your company can’t afford to pay.
·brandingmag.com·
The Cost of a Bad Employer Brand
Own Your Words to Gain Authority
Own Your Words to Gain Authority
Managers who seem to be delivering others’ messages rather than acting autonomously can lose credibility and authority.
·sloanreview.mit.edu·
Own Your Words to Gain Authority
5 Reasons People Get Laid Off
5 Reasons People Get Laid Off
As companies continue to conduct layoffs, despite signs of economic recovery, it’s normal to feel powerless. Sometimes thwarting a layoff is impossible. For example, there’s not much you can do if your entire business unit is being cut because company goals have changed and your work is no longer relevant. But there are proactive measures you can take to assert some control over your professional destiny. The author presents five common reasons for layoffs and strategies for countering them.
·hbr.org·
5 Reasons People Get Laid Off
The increase in creator content for 2024 - Think with Google
The increase in creator content for 2024 - Think with Google
Google’s Official Digital Marketing Publication. Explore the consumer research study that shows the role creator content plays in purchase decisions.
·thinkwithgoogle.com·
The increase in creator content for 2024 - Think with Google