Employer Brand Headlines Newsletter

How new data on UGC shows the shifting tides in influencer dynamics

Welcome to another edition of 5-Minute Whiteboards. And folks, we've got a doozy of a topic. Yes, I'm being intentionally provocative. But it's because

Hear from Zapier's Head of Paid Ads on why storytelling is the bread-and-butter of marketing, how he's testing AI for audience targeting, and why he's all-in on influencer marketing.

Continuous learning is the key to having lasting influence in your career, yet a heavy workload makes it hard to find the time. To ensure you’re creating opportunities even when you’re feeling depleted or overwhelmed, try these five strategies: 1) Challenge your beliefs about your capacity; 2) Start with topics that solve urgent problems; 3) Don’t limit yourself to formal programs; 4) Make an emotional connection to learning; and 5) Work with your brain, not against it.

Why Most Interviews Suck

Shit You Should Care About has popularized a new model of news consumption: Have fun.

Its History and And the Alternatives to Social Media

COMING SOON - Join Chad and Joel for The #AISessions, a hard-hitting miniseries that cuts through the hype, focusing on real people doing real work to revolutionize the way we hire with Eileen Kovalsky, Jessica Rush, Keith Sonderling, and Adam Godson. The AI Sessions - http://thesessions.ai

Integrating play into corporate culture is crucial for fostering creativity and innovation. Both research and experiments in organizations show that playful environments encourage free-flowing ideas and positive work atmospheres, leading to original solutions and a more engaged workforce. Play unlocks creative potential, shifting the brain from a busy, overworked state to a more relaxed and imaginative one. To integrate a more playful mindset on their teams, leaders can use three strategies: 1) introducing short, playful activities, 2) designing physical spaces to encourage play, and 3) incorporating playfulness strategically.

Practical steps you can take to look beyond the short-term planning horizon.

Generative AI is already affecting how creative professionals work. Prepare now for more disruption.

Julian Shapiro, founder of Demand Curve, shares his top 15 growth marketing tactics. Learn the actionable steps you can take to grow your startup today.

From hunter-gathers to desk jockeys, the power law of productivity shows we work best when short, intense bouts are followed by lighter work.

In a crowded marketplace, traditional attention-grabbing marketing tactics often come off as narcissistic and off-putting. Brands can create meaningful awareness by embodying heroic qualities—acting as guardians against injustice, prioritizing others’ needs selflessly, and serving as mentors and role models. Successful campaigns, like Carrefour’s defiance of archaic agricultural laws or Domino’s pothole-filling initiative, demonstrate these traits, leading to increased consumer trust and brand loyalty. A four-part framework can guide brands in creating effective hero campaigns by addressing significant social issues with genuine effort and broad resonance. As brands increasingly take on roles akin to social activists, their power and responsibility to contribute positively to society become paramount, shifting from traditional CSR to authentic societal betterment.

Brands are essential to decision-making. For those who believe that brands are just about image or messaging, please consider this: in a world of

Taking a strengths-based approach to individual development and team-building can boost innovation and inclusion.

In 1974, two very significant things happened, if you are a fan of 99% invisible. Number one is that 99pi host Roman Mars was born. And number two, The Power Broker by Robert Caro was published. Roman learned about the power broker when he first started to cover cities and infrastructure on the radio. This

There are instances when, as a newer professional, you might have more experience in certain areas than your manager. This could be a deeper understanding of the technologies you grew up, some innovations in your field, or even foundational leadership skills that you’d like to share. There are ways to communicate your knowledge with your superiors while maintaining humility and a collaborative mindset. The key is to be curious and collaborative — asking questions to better understand their perspectives and framing your insights as resources that will benefit the team.

In the years immediately following the dot-com meltdown, there was more tech labor than there were tech jobs. That didn’t last long. By 20...

Last week, while I was traveling abroad with family, we took a remote hike that included the exploration of an abandoned hotel at the trail head. After we

The secret to success is knowing where things go next. For Meta ads, the market is going towards data-driven auto campaigns. How do I know? Because Mark… | 12 comments on LinkedIn

*As we know it. As some of you know, I was fortunate enough to create and build Netflix's Employer Brand globally from the ground up starting in 2016.

An Exposé on the Silent Codes That Drive Success

Whatever your opinion of private equity companies, their potential for financial engineering when taking over a company, or their forcing of operational

Unlock the power of inclusion in your customer acquisition strategy. Learn how smart brands make an impact on a broad audience to boost sales.

Numerous researches have shown that we forget much of what we experience in a day. Knowing this, how do you create messages so there is a better chance of people remembering them? The author uses concepts from memory science to help you craft messages — whether it’s a presentation, an email, or a speech — that will be likely to stick. One way to craft a memorable message is to chunk it up. Explicitly tie together the points that you want to convey under the umbrella of a central idea. With this approach, your listener can stitch the pieces together in a meaningful way and build a rich memory for that material. Or, when communicating about a complex topic, you can make your message memorable with a concrete example instead of something vague. Remember to provide callbacks as recalling something that we previously learned can make it stronger and easier to access when we will need it. Lastly, spark their curiosity. The key to memorable communication lies not in conveying the answer, but in establishing a compelling question.

You're not imagining it.

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Transform your positioning with this marketing formula. Learn how to combine big, irresistible ideas with differentiation for audience growth.

The future of innovation belongs not to geniuses but well-combined teams.