Employer Brand Headlines Newsletter

Because of AI’s ability to learn from vast amounts of data and maximize efficiency, companies have predicted that humans working with it will be able to free up their time and expand their creative efforts, thereby driving greater innovation. But, despite the enthusiasm of tech gurus and companies alike, is this really how adopting AI tools will play out? A series of experiments that how algorithmic tools changed the consideration and resources workers were given for creative and innovative work suggest that these tools — specifically, the algorithmic tools that oversee employee productivity — could actually undercut employees’ ability to do this work, and that companies that deploy these tools haphazardly could find their optimism souring.

Employee disengagement is a persistent problem, and attempts to inject excitement often fall flat. However, gamification — using elements of games to motivate — has serious potential when thoughtfully executed. This article explores the psychology behind gamification, successful examples, and how to leverage probabilistic rewards (like lotteries tied to performance) to increase employee motivation.

Marketing expert Jonah Berger explains how to develop a leadership language that builds confidence and makes team members feel valued.

Sir Martin Sorrell's firm revealed its like-for-like net revenues declined by 4.5 per cent to £873.2million in 2023, following double-digit growth over the previous four years.

New research from US youth culture agency Archrival and industry experts reveal how Gen Zs are rewriting the consumer path to purchase.

Corporate growth often depends on a company building or buying multiple brands. These may exist within one or several product categories. Such a strategy

Consumers face rising prices from many favorite brands. Insurance costs, fast food costs, transportation costs and the cost of stamps have all increased.

Executives should be focusing on employee outcomes and accountability rather than performative in-office appearances.

Aggressive cost cutting and rocky leadership changes have eroded the culture at Boeing, a company once admired for its engineering rigor, says Bill George. What will it take to repair the reputational damage wrought by years of crises involving its 737 MAX?

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The Reitoff principle gives us permission to write off a day and intentionally step away from achieving anything.

Introducing the newly improved PESO Model™ graphic and process with an update to the strategic outcomes and the tactics used to execute an integrated program.

Anonymous review site Glassdoor now consults public sources to identify users.

What happens when we shift the narrative? Amazing things!

The truth about why your manager isn’t giving you more feedback--and what to do about it.

In 1957 there was a TV show called Who Do You Trust?. The host was Johnny Carson, pre-Tonight show icon. Who Do You Trust? was probably the last time that

In today’s fast-paced business world, the marriage of cutting-edge data analytics with human intuition and experience is not just beneficial, it is essential to business success. This powerful synergy between the two forms the backbone of winning strategies across many important aspects of ...

We know that brand is a powerful lever for transformation, growth and culture, but it’s powerless until it ‘shows up.’ How your brand is experienced is what wins you hearts and minds and loyalty. Through experience, brand shifts from an idea to a way for you to meaningfully connect with the world.

What makes an opt-in message stand out in inbox clutter? Discover our top 20 examples from real-life companies, and learn how to create your own.

Your guide for how to improve employee engagement by bolstering the satisfaction, productivity, and retention that drive organizational success.

This article is part 1 of 2. We all have consumer brands we can’t live without.

The early stages of transformation are fraught with conflicting signals and feelings, but within that turmoil lies an opportunity for profound self-reflection and growth

For my Nana, winning the lottery was the only way she could imagine a new life. That’s what happens when you live below the poverty line.

Discover essential strategies on how to build trust with clients, enhancing relationships and driving growth for marketing professionals.

by Glyde Talent and Shane Gray

I’ve always thought that 9 out of 10 employment brands are basically clones. If you asked candidates to tell the difference between them, they’d probably draw a blank. Employment Brand …

This is real business leadership by CEO of Timpsons pic.twitter.com/Igzh9jiVy5— Cary Cooper (@ProfCaryCooper) February 29, 2024

Rory is a legend and you probably already know him from his best-selling book Alchemy. Much of his work centers the idea of questioning what seems “rational”...