Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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Brand Campaigns, Part 3: How Does Brand Advertising Work?
Brand Campaigns, Part 3: How Does Brand Advertising Work?
While people debate whether brand advertising works or not, many misconceptions around what brand and advertising are (and how they relate to sales) remain.
·brandingmag.com·
Brand Campaigns, Part 3: How Does Brand Advertising Work?
State of the Industry: Our Top Five Takeaways from HR Tech 2023 - Change State
State of the Industry: Our Top Five Takeaways from HR Tech 2023 - Change State
HR Tech 2023 marked our first HR Tech since 2019, the same year we launched Change State. As we walked through the arch into the expo center, a wave of nostalgia swept over us, presenting a natural opportunity to reflect on what’s changed (and hasn’t changed) for Change State and the industry at large in the past four years.
·changestate.io·
State of the Industry: Our Top Five Takeaways from HR Tech 2023 - Change State
Purpose at Work – More Important than Ever?
Purpose at Work – More Important than Ever?
Recent discussions have prompted me to look into whether purpose at work is increasingly important. The question is: Is more purposeful / meaningful work more important when considering joining / staying with an employer than previously? And more specifically, is it more important than pre-Covid? It’s an opinion I’d heard expressed, So I started to dabble for data. But what I saw was a number of articles that suggested they were data-driven, but were really thought pieces. First findings – it ma
·reasonwhy.uk·
Purpose at Work – More Important than Ever?
Winning the brand argument
Winning the brand argument
Do your brand-building dreams keep getting shot down by executives who don’t ‘get’ brand and insist that you spend everything on performance marketing instead?…
·linkedin.com·
Winning the brand argument
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Explore this post and more from the recruitinghell community
·reddit.com·
feedback
De-positioning Mastery: Solving the Hero Pain Point
De-positioning Mastery: Solving the Hero Pain Point
Solving for your customer's hero pain point should be the foundation of a brand's competitive strategy if it wants to be like Apple, Crocs, and Ithaca Hummus.
·brandingmag.com·
De-positioning Mastery: Solving the Hero Pain Point
10 Reasons Why Inclusion Is a Competitive Advantage
10 Reasons Why Inclusion Is a Competitive Advantage
In their new book, Move Fast and Fix Things, Frances Frei and Anne Morriss outline five strategies to help leaders tackle their hardest problems and quickly make change. Their third strategy is creating an inclusive environment that allows all employees to thrive. Although it can be hard to measure a complex outcome like inclusion, researchers are working to identify and quantify the many effects of inclusion on firm performance, and the insights they’re generating are persuasive.
·hbr.org·
10 Reasons Why Inclusion Is a Competitive Advantage
Sell The Brand, Not The Category - Branding Strategy Insider
Sell The Brand, Not The Category - Branding Strategy Insider
Selling the category rather than selling your brand is brand-business mismanagement. Selling the category means the brand-business leadership does not
·brandingstrategyinsider.com·
Sell The Brand, Not The Category - Branding Strategy Insider
The 3-Minute Survival Guide to Employer Branding
The 3-Minute Survival Guide to Employer Branding
If you keep an ear to the ground with talent acquisition influencers, you will most likely have heard of Alex Her. A public speaker, current Head of Global Employer Brand at GoDaddy and cofounder of…
·ph-creative.com·
The 3-Minute Survival Guide to Employer Branding
A New Approach to Writing Job Descriptions
A New Approach to Writing Job Descriptions
Traditional job descriptions can’t keep up with the rate of change in real roles in today’s organizations. As new technologies disrupt processes and require new skills, and as companies are moving toward more and more project-based work, we are beginning to see the evolution of job descriptions away from static, holistic prescriptions that follow an employee for years to dynamic guidance that changes based on needs. What’s replacing them are approaches that are more flexible because they’re based on outcomes, skills, or teams.
·hbr.org·
A New Approach to Writing Job Descriptions
Want people to embrace transformation? Allow them to own the change
Want people to embrace transformation? Allow them to own the change
By empowering people to achieve their own goals, leaders can overcome great skepticism—and achieve great results. What worked for cookstoves in Guatemala can work for corporate cloud adoption.
·strategy-business.com·
Want people to embrace transformation? Allow them to own the change
4 Ways to Make Work More Meaningful
4 Ways to Make Work More Meaningful
Curiosity is not just a medium by which we achieve professional success, it’s also imperative to unlocking purpose and meaning at work. Curiosity about ourselves, our work, and our colleagues is the key to unlocking the significance behind our work. Adopting the mindset of curiosity with the intention of discovering purpose is made possible through four simple practices: crafting your work, making work a craft, connecting work to service, and investing in positive relationships. With these essentials in mind, we’re prompted to ask the right questions and come into each work day more intentionally, carefully, and mindfully.
·hbr.org·
4 Ways to Make Work More Meaningful
The Role of Culture in Enabling Change
The Role of Culture in Enabling Change
Modifying culture can help drive organizational change but requires clarity about the type of change leaders are seeking.
·sloanreview.mit.edu·
The Role of Culture in Enabling Change
What Makes You Remarkable - Katrina Kibben
What Makes You Remarkable - Katrina Kibben
What makes you remarkable isn’t a bunch of big wins. It’s all the times you’re willing to just try.
·katrinakibben.com·
What Makes You Remarkable - Katrina Kibben
Creating a Winning EVP: The Life Cycle of a Human-Centred Employer Brand
Creating a Winning EVP: The Life Cycle of a Human-Centred Employer Brand
Every company, regardless of sector, has a unique and inspiring story. An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. A truly Human-Centred EVP is more than a strategy or words on a page – it is a strategic, comprehensive, and a deep-seated part of the organization's culture. As we dive into 2024, designing, articulating, and implementing an effective Human-Centred EVP is more important than ever for attracting and retaining top talent. This blog offers a
·bluivygroup.com·
Creating a Winning EVP: The Life Cycle of a Human-Centred Employer Brand
Employment Branding: Lessons from Successful Companies
Employment Branding: Lessons from Successful Companies
Delve into the concept of employment branding and glean valuable lessons from some of the most successful companies in the world.
·recruitingdaily.com·
Employment Branding: Lessons from Successful Companies
77 bits from the last 100 emails | Paste
77 bits from the last 100 emails | Paste
Fast, collaborative presentations for creative teams. Share your work in realtime and collaborate with reactions, comments, and Slack integration. Embed files, links, and docs for strategy decks, design handoffs, brainstorms, research gathering. Integrates with Giphy, Figma, Dropbox, Google Docs, and more.
·pasteapp.com·
77 bits from the last 100 emails | Paste