Employer Brand Headlines Newsletter

Our Associate Director, Brand Comms, Analicia Sotelo, provides 3 simple ways creatives can utilize generative AI in branding + beyond.

Senior Strategist, Emma Lewis, reviews 4 key considerations for CMOs in the pharmaceutical industry to successfully propel their brand forward

By empowering people to achieve their own goals, leaders can overcome great skepticism—and achieve great results. What worked for cookstoves in Guatemala can work for corporate cloud adoption.

Curiosity is not just a medium by which we achieve professional success, it’s also imperative to unlocking purpose and meaning at work. Curiosity about ourselves, our work, and our colleagues is the key to unlocking the significance behind our work. Adopting the mindset of curiosity with the intention of discovering purpose is made possible through four simple practices: crafting your work, making work a craft, connecting work to service, and investing in positive relationships. With these essentials in mind, we’re prompted to ask the right questions and come into each work day more intentionally, carefully, and mindfully.

Modifying culture can help drive organizational change but requires clarity about the type of change leaders are seeking.

What makes you remarkable isn’t a bunch of big wins. It’s all the times you’re willing to just try.

Every company, regardless of sector, has a unique and inspiring story. An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. A truly Human-Centred EVP is more than a strategy or words on a page – it is a strategic, comprehensive, and a deep-seated part of the organization's culture. As we dive into 2024, designing, articulating, and implementing an effective Human-Centred EVP is more important than ever for attracting and retaining top talent. This blog offers a

Delve into the concept of employment branding and glean valuable lessons from some of the most successful companies in the world.

And how to write a brief for yourself

Step 1: Don't solve the wrong problem. Much of our work involves fixing problems created by poor decisions made years ago.

Fast, collaborative presentations for creative teams. Share your work in realtime and collaborate with reactions, comments, and Slack integration. Embed files, links, and docs for strategy decks, design handoffs, brainstorms, research gathering. Integrates with Giphy, Figma, Dropbox, Google Docs, and more.

The landscape of work is changing, yet people’s aspiration to build careers with moral value — that is, work that aligns with shared understandings of what’s right and good — remains constant. While doing so is difficult, it’s also worthwhile: Our careers take up an enormous amount of our time and energy, and it’s essential to feel that we’re creating careers aligned with our moral values. The authors’ research suggests that people can hold onto their moral values while building careers by staying attuned to moments of moral reckoning, questioning common purity rules, and being willing to change to whom they turn for validation.

The best branding books for 2023, including Assemblage, Influenced, 100 Symbols That Changed the World, Myths of Branding, and The Brand Book

In this episode, Chris speaks with Chad Sowash (co-host, Chad & Cheese podcast and lets face it, he's in the TA GOAT conversation) about Employer Brand's important role in positively impacting the bottom line. Without commercial impact, Employer Branding fails so in Chad's words "stop getting hung up on the minor metrics". EB makes a huge business impact when done right, look out for the major metrics.   Other topics that were covered include; > How to get the c-suite to take EB more seriously (if they aren't currently), it's not a turn-on, turn-off luxury, EB is a business-critical function that needs a 'seat at the table.' > A well-developed EB makes hiring easier, reduces talent spend and increases retention. Major impact metrics are there to be caught! > How bad off-boarding can impact employer brand. > Creating priority business cases to ensure continuous budget, speak the language of the Sales function.   + lots more   Have a listen, hope you enjoy!   Ps, apologies for Chris' poor quality audio, but do not fear, Chad's audio is perfect!

The Australian says 'meaningful change' was needed at Tottenham, so what is it he has done differently to bring such rapid improvement?

The pursuit of excellence and respect for time

I think we have an answer on whether AIs will reshape work....

Shifting from pain points to pleasure points

More than half of all employees report being relatively unproductive at work. We look at new research on how companies can improve workplace productivity.

There is no way to stop the disruption. We need to channel it instead

Last week, I spoke at RecFest | The Recruitment Events Co. with my colleague, Cecily Esau, MBA.

Let’s stick with the DARC model: employer brands that are Distinctive, Attractive, Realistic and Consistent. What happens if you miss another mark? What if you…

Strategy isn't a body of knowledge, it's a skill - one that can be practiced. Here's how you can do it, any time.

The public release of Large Language Models (LLMs) has sparked tremendous interest in how humans will use Artificial Intelligence (AI) to accomplish a variety o

Brands and businesses are talking more than ever about the environment. The percentage of ads tested by Kantar LINK with some sort of social or

Storytelling is an important leadership skill, and executives who want to succeed should master five types of narrative: Vision stories, which inspire a shared one; values stories that model the way; action stories that spark progress and change; teaching stories that transmit knowledge and skills to others; and trust stories that help people understand, connect with, and believe in you.

HR teams must prepare for generative AI’s effects on workers’ job roles, training, and access to information.

Because everybody seems to love a good prompt.