Employer Brand Headlines Newsletter

What is the value of a good job post? How much is a good job post worth? I did some math and even shocked myself.

Candidates with nontraditional career paths deserve attention from employers. Here's how your organization can tap into this talent pool

Even iconic products need updates to stay relevant, but businesses can retain loyal customers while attracting new ones.

Explore the intersection of branding and PR, and why relevance should be a priority for every narrative.

All hail the jobless employed.

Companies used to interview someone three or four times before hiring them. Now it's 17.

What’s Your Strategy for Attracting and Hiring New Grads? Guest Post by James Ellis, Principal of Employer Brand LabsMay 23, 2023 Tis the season of new grads. And while your [....]

Video content is becoming more important as it engages internet audiences more effectively than other media forms. Video AI tools use AI to assist with video creation, editing, and optimisation.

Where someone works becomes a part of who they are. So are you doing enough to ensure your employer brand helps shape positive candidate identity?

What if you have an idea that is so disruptive, it challenges the organization just to think about it? What if there is an idea with passionate champions

Think your workplace can overcome a few bad leadership apples? Research says think again.

You are the antidote to apathy and cynicism

What can employers do to boost retention? Get inspired by these 9 employee retention strategies that are making a real difference

Here is some brand common sense. In order to be purchased, a brand must first be considered. The original advertisements for the New York State Lottery:

AI is a new frontier and learning to set the right ground rules is crucial to navigating it as a brand.

Six years ago, I shared my 16 Rules of Brand Strategy, a list of tenants to build or test your company’s strategy.

Marketers can make the most out of artificial intelligence tech by using effective AI prompts. Read more to see detailed examples for better results.

On May 1, 2023, Sprouts Farmers Market reported very positive news during its earnings call. The Wall Street Journal’s Market Report indicated that

Our Digital Creative Director, Clinton Clarke, explores the blanding trend and three steps to banish the bland and rejuvenate your brand.

What makes an empathetic brand? Learn how opting-out of transactional coms strategies can grow your brand’s empathy.

Increasingly, organizations rely on data for decision making. How can employers use data to improve employee development? Check this advice...

In 2022, the average employee experienced 10 planned enterprise changes — such as a restructure to achieve efficiencies, a culture transformation to unlock new ways of working, or the replacement of a legacy tech system — up from two in 2016. While more change is coming, the workforce has hit a wall: A Gartner survey revealed that employees’ willingness to support enterprise change collapsed to just 43% in 2022, compared to 74% in 2016. Navigating the pandemic asked a lot of employees — and while they delivered, it came at a cost. Relentless sprinting means many employees are running on fumes. To create more sustainable change efforts, leaders must prioritize change initiatives, showing employees where to invest their energies. They also must manage change fatigue by building in periods of proactive rest, involving employees in change plans, and challenging managers to help build team resilience.

A leader must learn how to reframe past experiences that may be holding her back, as she designs her new role.

Hey! 👋 Welcome to A Strategist's Guide to Art. Short posts that learn from art to think about life, brand strategy and culture.

That’s poor ground to stand on when trying to revoke remote work and force employees to return to work.

🔥 Proactive vs Reactive: Talent Marketing's Game-Changer 🚀 In the fast-paced world of talent marketing, it's crucial to stay ahead of the curve. 🌐 The…