NOBL Collective on LinkedIn: #change #transformation #leadership
Oh, you know "the swirl." That inescapable cul-de-sac of collective "huh" across teams and departments that immobilizes progress. It's not just that folks…
r/technology on Reddit: Big Tech employees are so unnerved by mass layoffs that they're now easier to poach, according to the CEO of software giant Intuit
(1) Part 3 - Talent acquisition & marketing strategy: An integrated blueprint with technology options | LinkedIn
Having previously shared Part 1 and Part 2, we reach the third chapter of a series I began with the goal of helping people in #talentattraction / #marketing and #employerbranding with their strategies. Sharp-eyed readers of my previous articles may have noticed that my original plan for a two-part s
“How do brands avoid becoming non-essential?” 35 performance marketers on the IPA Bellwether results
Is it time to discount or defend price premiums? As this week’s IPA report paints a picture of unsteady adspend growth, PMW quizzed our panel of marketing experts on navigating the rocky year ahead - with AI, supply chain transparency, CTV and retail media emerging as key themes.
How Jeff Bezos Uses Storytelling To Engage Audiences - Branding Strategy Insider
Storytelling is a foundational skill for entrepreneurs and founders to attract investors, employees, and customers. People want to partner with someone
Employees Would Rather Quit Than Advocate for a Brand They Don’t Believe In
Employee advocacy programs cannot be faked or forced with incentives. Great brand storytelling only comes from well-informed, authentic internal ambassadors.
Brand Building Is Not A B2C Or B2B Activity - Branding Strategy Insider
When asked about the business they are in marketers will frequently reply in terms of the immediate customer that the serve. Thus, marketers will identify
Product And Brand Positioning In 3 Steps with Faisal Siddiqui
Listen now (39 min) | We know that the right positioning will improve conversion rates and campaign performance, but how is it done in practice? I asked Faisal Siddiqui From the Creative Business Company to explain.
(1) A day to remember at Employer Branding Conference 2023, spring edition. | LinkedIn
It’s been 2 weeks since our adventure to Bucharest where we attended one of the most insightful conferences on employer branding in Romania. Over 20 specialists took the stage to share valuable insights and debate some of the current challenges and trends in communicating and developing an employer
Why You Should Stop Sugarcoating Your Employer Brand
Expect The Expected If there is one thing being an employer brand professional has taught me, it’s that Employer Branding is one of those concepts that holds a different meaning to a lot of people. As a result, companies looking to fill an Employer Brand position often only focus on a specific area
ChatGPT will shape the future of how media practitioners think - Wavemaker Global
Advancements within AI are common practice, and each year media practitioners navigate what are held as the next great innovations within the space, or the new systems which will transform the way we work. And then you have ChatGPT.
Biotech Startups Have No Excuse to Ignore Employer Brand · BioBuzz
Biotech Startups Have No Excuse to Ignore Employer Brand Guest Post by James Ellis, Principal of Employer Brand LabsApril 17, 2023 Biotech startups are defined by two things. First, by [....]
Three Ways Marketers Can Improve Their Creativity - Branding Strategy Insider
No matter your background, education, and professional achievements, you are capable of great things. Statistically, 99 percent of us did not go to the