Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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Don’t Ban “Politics” at Work
Don’t Ban “Politics” at Work
Instead, find ways to help your team respect, listen to, and learn from one another.
·hbr.org·
Don’t Ban “Politics” at Work
Branding’s Perfect 10 – Genuine, Credible, Trustworthy
Branding’s Perfect 10 – Genuine, Credible, Trustworthy
"There will be post-pandemic recovery, but in the shorter term, brands – just like everyone else – will be forced to do more with less, maximizing every possible touchpoint."
·brandingmag.com·
Branding’s Perfect 10 – Genuine, Credible, Trustworthy
What is Brand Salience? [+How Do You Measure It?]
What is Brand Salience? [+How Do You Measure It?]
Brand visibility and recognition can increase revenue by 23%. Learn how to strategize and measure brand salience, so you can improve branding and drive sales.
·blog.hubspot.com·
What is Brand Salience? [+How Do You Measure It?]
How prevalent is workplace mistreatment? A meta‐analytic investigation - Dhanani - - Journal of Organizational Behavior - Wiley Online Library
How prevalent is workplace mistreatment? A meta‐analytic investigation - Dhanani - - Journal of Organizational Behavior - Wiley Online Library
Organizations, researchers, and policymakers rely on estimates of the prevalence of workplace mistreatment in numerous ways, including assessing the need for legal or organizational intervention. How...
·onlinelibrary.wiley.com·
How prevalent is workplace mistreatment? A meta‐analytic investigation - Dhanani - - Journal of Organizational Behavior - Wiley Online Library
#MeToo meets mutual funds
#MeToo meets mutual funds
Study: Mutual fund productivity increases when sexual harassment is removed from the workplace
·news.ku.edu·
#MeToo meets mutual funds
Launching A Brand Revolution | Branding Strategy Insider
Launching A Brand Revolution | Branding Strategy Insider
Gil Scott Heron is credited with being the godfather of rap. His lyrics were vocalized somewhere between jazz and a poetry slam, more spoken than sung. It
·brandingstrategyinsider.com·
Launching A Brand Revolution | Branding Strategy Insider
The Business of the Business: A Proven Strategy for Brand Growth
The Business of the Business: A Proven Strategy for Brand Growth
"If you have ever wondered why so many brands seem to tick all the boxes and yet their growth is stunted, such brands are yet to discover the business of their business."
·brandingmag.com·
The Business of the Business: A Proven Strategy for Brand Growth
Accessing Deep Customer Insight | Branding Strategy Insider
Accessing Deep Customer Insight | Branding Strategy Insider
Back when I was an art student I had a very wise and passionate art teacher. Among the most common instructions she would give me when I was creating my Observation is required for brands to capture deep customer insight.
·brandingstrategyinsider.com·
Accessing Deep Customer Insight | Branding Strategy Insider
How to win friends and influence readers
How to win friends and influence readers
Dale Carnegie’s often-maligned self-help book not only stands the test of time, it demands to be read again.
·strategy-business.com·
How to win friends and influence readers
6 Ways to Help Employees Feel Valued
6 Ways to Help Employees Feel Valued
Work opportunities are proliferating, so it's important that employees feel valued. This can motivate them to stay in their current roles.
·talentculture.com·
6 Ways to Help Employees Feel Valued
The Definitive Guide: Why Are Your Employees Leaving You? - Fistful of Talent
The Definitive Guide: Why Are Your Employees Leaving You? - Fistful of Talent
When I first started blogging I would get messages from family and friends believing what I wrote was about them. It rarely was, but projection is a very strong feeling to overcome! Once in a while, it was, and I would chalk that up to strong personal insight for that person! Good for you! So, why am I talking about ... Read More
·fistfuloftalent.com·
The Definitive Guide: Why Are Your Employees Leaving You? - Fistful of Talent
In Their Shoes: exaqueo Research Study Informs Gen Z Early Career Recruitment
In Their Shoes: exaqueo Research Study Informs Gen Z Early Career Recruitment
NEW! exaqueo releases data & insights from latest study on Gen Z Early Career Recruitment, uncovering what is most important to these early careerists; how today’s world is influencing them, where they spend their time, who & what are driving their behaviors & attitudes toward work, & more!
·exaqueo.com·
In Their Shoes: exaqueo Research Study Informs Gen Z Early Career Recruitment
Why you need to redefine your audience
Why you need to redefine your audience
The coronavirus crisis has transformed the landscape. Market research and data insights gleaned from customers are invaluable to survive and thrive in a post-pandemic world, says alan. Head of Research and Insights, Sarah Callaghan.
·alan-agency.com·
Why you need to redefine your audience
What’s Your Unique Selling Point?
What’s Your Unique Selling Point?
"The problem I find is, a lot of companies just go through business doing very similar things to their competitors and not effectively explaining, even if indirectly, why their service or product is the better option."
·brandingmag.com·
What’s Your Unique Selling Point?
Changing Someone’s Mind: A Powerful New Approach
Changing Someone’s Mind: A Powerful New Approach
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective leadership tools that you can learn
·knowledge.wharton.upenn.edu·
Changing Someone’s Mind: A Powerful New Approach