Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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Brand Tracking For Brand Insistence - Branding Strategy Insider
Brand Tracking For Brand Insistence - Branding Strategy Insider
"You can’t manage what you don’t measure.” ~ Peter Drucker This is especially true of a brand and its equity. Having a data-driven view of how your brand
·brandingstrategyinsider.com·
Brand Tracking For Brand Insistence - Branding Strategy Insider
The CEO’s ESG dilemma
The CEO’s ESG dilemma
An increased focus on ESG issues presents CEOs with a new challenge: can their company perform well for investors and pursue an ESG strategy at the same time?
·pwc.com·
The CEO’s ESG dilemma
Four Lessons We Should Have Learned This Year
Four Lessons We Should Have Learned This Year
Adversity is a great teacher, and the past two years have been some of the most adverse and professionally difficult that we will ever experience. This year, especially, has been a year of paradoxes and contradictions: There are thousands of job openings but few applicants. Most organizations cannot find the qualified people they need yet; rather than restructure work or rethink how work gets done to attract people, they continue to force people to work in traditional ways.
·fotnews.futureoftalent.org·
Four Lessons We Should Have Learned This Year
Big Brand Ideas Start in Small Places
Big Brand Ideas Start in Small Places
Big brand stories start in the smallest places. Learn how to make a bigger impact for your brand by putting the details first.
·brandingmag.com·
Big Brand Ideas Start in Small Places
Humanizing the Critical Candidate Touchpoints
Humanizing the Critical Candidate Touchpoints
Candidate touchpoints are critical to your recruitment process. From sourcing candidates to the point of hire, discover how to humanize it.
·recruitingdaily.com·
Humanizing the Critical Candidate Touchpoints
To Retain Your Best Employees, Invest in Your Best Managers
To Retain Your Best Employees, Invest in Your Best Managers
Managers are really having a moment. Between the Great Resignation, a lingering pandemic, employees demanding flexibility, skyrocketing mental health challenges, a looming recession, and general uncertainty, more and more employees are turning to their direct supervisors for direction and support. Unfortunately, managers aren’t always prepared to meet their moment because they’re woefully under-trained and overworked while tasked with leading their teams during heightened turbulence. To retain your managers — and the employees who report to them — you need to invest in their development. The author presents three ways to do it.
·hbr.org·
To Retain Your Best Employees, Invest in Your Best Managers
A New Approach To ESG - Branding Strategy Insider
A New Approach To ESG - Branding Strategy Insider
ESG has been important to companies and to investors though recently there has been some blowback from certain segments of the market on whether ESG is a
·brandingstrategyinsider.com·
A New Approach To ESG - Branding Strategy Insider
7 Bold Bets For 2023 Talent Acquisition
7 Bold Bets For 2023 Talent Acquisition
The hiring market is down in industries like tech. Still, companies cannot deprioritize talent acquisition. What does 2023 hold?
·recruitingdaily.com·
7 Bold Bets For 2023 Talent Acquisition
Are You Cultivating a “Culture-Add” Talent Strategy?
Are You Cultivating a “Culture-Add” Talent Strategy?
Change is a fact of business life. And "culture-add" hiring is a powerful way employers can prepare for change. Learn how to make it work
·talentculture.com·
Are You Cultivating a “Culture-Add” Talent Strategy?
Your Competitors Aren’t Always Who You Think They Are
Your Competitors Aren’t Always Who You Think They Are
When it comes to strategy, one way to meet radically new expectations in your industry is to draw from the impressive and surprising strategies that are being used in other industries. Why can’t interacting with an insurance company be as responsive and transparent as interacting with Uber? Why can’t checking into a hospital be as seamless as checking into a hotel? These are the sorts of questions that more and more customers are asking, and the questions that a winning business strategy must answer. You won’t find those answers if you limit your strategic vision to what other companies in your field are doing. Remember, your competitors aren’t always who you think they are.
·hbr.org·
Your Competitors Aren’t Always Who You Think They Are
Now You See Me, Now I’m Gone
Now You See Me, Now I’m Gone
As undervalued performers become more visible, they also gain more options to leave their employers.
·sloanreview.mit.edu·
Now You See Me, Now I’m Gone
Fortifying Your Employer Brand Strategy During an Economic Slowdown
Fortifying Your Employer Brand Strategy During an Economic Slowdown
For Canada, growth in real GDP is projected to slow from 3.2% this year to 1% in 2023 before strengthening to 1.3% in 2024, according to the OECD. At the same time, we are in the midst of chaos for the workforce, inside Canada and globally. A multi-factoral shortage of skilled labour and a turn toward a more agile workforce and an economy that is increasingly geared toward the 'gig worker' has created more pressure than ever before for executives to expand and reimagine human capital strategies.
·driftemployerbrand.com·
Fortifying Your Employer Brand Strategy During an Economic Slowdown
WeTransfer Ideas Report 2022
WeTransfer Ideas Report 2022
WeTransfer asked 6,500 creatives from 180 countries about how they feel regarding their profession and prospects for the future. Welcome to the fifth edition of the Ideas Report.
·wetransfer.com·
WeTransfer Ideas Report 2022
How Twitter Is Weakening Its Brand - Branding Strategy Insider
How Twitter Is Weakening Its Brand - Branding Strategy Insider
A powerful brand is the consistent identity of a trusted source. A powerful brand reflects its trusted reputation for quality, leadership, and integrity,
·brandingstrategyinsider.com·
How Twitter Is Weakening Its Brand - Branding Strategy Insider
Get Real to Differentiate Your B2B Brand
Get Real to Differentiate Your B2B Brand
The key to B2B branding is differentiation. Learn how to improve your B2B messaging by connecting emotionally with your consumers.
·brandingmag.com·
Get Real to Differentiate Your B2B Brand
What workers want now
What workers want now
Episode 8 of the Take on Tomorrow podcast features Standard Chartered’s group head of human resources, Tanuj Kapilashrami, and the joint global leader for PwC’s people and organization practice, Pete Brown, on changing workforce expectations.
·strategy-business.com·
What workers want now