Employer Brand Headlines Newsletter

Pretend to be a candidate and take a look at your company’s career site or job ads. What are the top selling points that you’re pitching to candidates? I recently picked a dozen random name-brand companies, and the selling points I gleaned from their career websites were robust compensation and benefits packages, safe and inclusive…

The Fred again..-verse: sparking a collective catharsis.

CEO Andy Jassy is struggling to provide employees with tangible direction or deliverables on what its Earth's best employer initiative should achieve.

Why should I be in the office? It’s not ‘because I told you to.’ That’s not the answer. – Tom Naratil, the president of UBS in the Americas Each technological revolution brings with it, not only a full revamping of the productive structure, but eventually a transformation of the institutions of governance, of society, and […]

“Today, employees are the most trusted voice about a company, and that impacts both the consumer and the talent brand,” said Tisha Leslie, the director of employer branding at Zillow. It wasn’t that long ago, she said, that “companies were terrified to let their employees talk about the company on social media.” Companies have always …

ALSO: the podcast is back to help with your people problems

Employee engagement is content marketing, influencer marketing and brand advocacy rolled into one. You already have the people - just "activate" them!

Business strategy is usually born of a highly rational process, grounded in facts and analysis. Storytelling, often associated with fiction and entertainment, may seem like the antithesis of strategy. But the two are not incompatible. A clever strategy on paper is only the starting point for engaging those who will implement it. Strategies must also be communicated and understood — and they must motivate action. Through stories, mere facts and information are turned into a shared mental model of how the business works and where it is heading. Knowing how to construct such a strategy story as a shared, and evolvable mental model can not only improve implementation but also greatly increase a company’s rate of learning, which can be a key source for competitive advantage in today’s fast-paced world.

It's not just about qualifications and experience. A candidate that fits in with your company culture is just as important, if not more so.

Everybody loves a big idea. Learn how focusing on the little things can help you create your next big idea and brand campaign.

Content has a lifecycle, but in the modern marketing landscape, content needs to do more than live online, it needs to create an experience.

“Entrepreneurs who have “fully automated” their marketing… https://t.co/dQeEXfLErM”

Our 2023 report dives into the current state of hiring and the talent outlook for 2023 and shares key trends and findings.

Employee advocacy can be used to support your content marketing and result directly in greater customer retention. Here's how...

Although change is never easy, how leaders approach it makes a significant difference to whether it’s embraced or rejected. By addressing the organizational buy-in context, it’s much easier to move past resistance and stagnation, because your path forward will be shaped by realities rather than banalities. The most successful organizations do this by addressing six components of culture: legitimacy, ownership, relevance, attainability, authenticity, and impartiality.

Business acumen is not something you just learn once. It changes all the time. Here are 10 activities that can keep you on top of your game.

Does brand influence employee experience? Learn how a brand-led experience can improve employee retention and satisfaction.

Conventional wisdom suggests that true creators come up with novel ideas in sparks of genius. Many people don’t see themselves as artists or creators or

Amid 120,000 tech layoffs, 62% of knowledge workers say they don’t feel secure committing to one employer anymore.

Suffice to say that Recruiters and Human Resources professionals are on LinkedIn everyday. It’s always open in their browser. And in order to target top talent, you should always be thinking about how to brand your company through the company page. In this post we’ll take look at some basic tips to empower your employer […]

The Future Does Not Fit in the Containers of the Past. Edition 130.

I took my crystal ball and looked into the future of 13 personalities involved in employee advocacy. Here's what the stars are saying.

Here is the set of questions and answers on how to avoid hiring nightmares that hiring managers should consider during the hiring process. Check it out!

Misalignment costs you time, money, and customers. Here's how to pinpoint it and determine if it's a Crisis of Disconnection, according to HubSpot data

Our Strategy Director, Patrick Kampff, discusses what makes for strong brands during times of crisis and how to weather the inflation storm.

Writing has a lot of rules. But brands aren’t beholden to formulas. Learn how to make context the secret weapon of your brand narrative.

Trust matters. This one word – so loaded with meaning and impact – drives competitive market share and pricing in industry after industry where outputs

Recruiting remains competitive in 2023. How can you achieve talent acquisition success this year? Eight experts share their best advice

Not defining a problem well is one of the biggest obstacles to good decisions; use this simple story structure to help.

Despite a wave of headlines covering layoffs, primarily at tech companies, the U.S. labor market remains tight and hiring remains difficult. Layoffs are actually at a relatively low rate by historical standards, largely because of Covid deaths and the effects of long Covid. As long as workers remain scarce, it will remain a workers’ market and recruitment will be a challenge.