Employer Brand Headlines Newsletter

Botshit — made-up, inaccurate, and untruthful chatbot content that humans uncritically use for tasks — can pose major risks to your business in the form of reputational damage, incorrect decisions, legal liability, economic losses, and even human safety. Yet, it’s unlikely that chatbots are going away. How can you manage these risks while taking advantage of the benefits of promising new tools? The authors suggest asking two key questions based on their research: How important is chatbot response veracity for a task? And how difficult is it to verify the veracity of the chatbot response? Based on your responses to these questions, you can better identify the risks associated with a given task — and successfully mitigate them.

The future of marketing is people. It is about understanding people as people and not just as consumers, customers, members, and users. It is about

Learn about a writing experiment that pits AI against human creativity from copywriter Eddie Shleyner. Find out tips for creating your own mind movies.

For marketing to have a strong influence on the business, it needs to develop close relationships with other business units and external suppliers. This

Are you talking to your customers, or to fellow founders and marketers? The difference is subtle but it makes a big impact. Be clear on who you’re speaking to in your customer-facing messaging.

archived 11 Jul 2024 04:23:23 UTC

The Future Does Not Fit in the Containers of the Past. Edition 205.

Understanding the Difference Between PR and Employer BrandingIn today's competitive market, businesses must communicate effectively with their customers, employees, candidates, and potential candidates. Two critical strategies for achieving this are Public Relations (PR) and Employer Branding. Although they share some similarities and can overlap, they serve distinct purposes and target different audiences. Let's explore the nuances that differentiate PR from Employer Branding.What is Public Rel

The promise of the digital age was a more accountable marketing spend. Yes, maybe it would be more complicated because there were more available venues, but we could deploy our efforts and funds more efficiently.

The Defining Characteristics of the New Generation

Employer branding trends for 2024 include global EVP activation, AI, humanizing leadership, and more! Get inspired for the new year.

Learn how to focus your efforts, prioritize the right channels, and maximize content impact. Discover tips on leveraging employee advocacy and optimizing your strategies in our two-part series.

Exclusive: South Cambridgeshire experiment led to fewer refuse collectors quitting and faster planning decisions

Pop culture is serving up dark visions full of labyrinthine bunkers, endless loops and characters who feel hopelessly mired. Welcome to the stucktopia.

Discover the revolutionary principles of the Netflix culture deck and the vital lessons it offers to employer brand professionals even after 15 years of its release.

Inside Wiz's employee advocacy strategy

Mastering strategic branding is a complex task. In a world that changes quickly, with new brands appearing all the time and business rules evolving, it's hard to keep up with trends and find special ways to build relevant brands. To stay ahead of the curve and create effective brand strategies, it's…

Three shifts are underway and impacting marketing. How will they affect you? 1. No More Rising Tide of Population A tour de force white paper has just

The world is being changed by Artificial Intelligence (AI). Every blog, app, influencer, or media pundit is rabidly proclaiming that the world as we knew it is over, because AI has changed or will change everything. (OK, some even proclaim it will end the world, but that’s for a different story f...

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse. While marketing has evolved since the proliferation of the Internet, in the echoverse, a diverse network of human and nonhuman actors — consumers, brands, AI agents, and more — continuously interact, influence, and reshape messages across digital platforms. Traditional one-way and two-way communication models give way to omnidirectional communication. The authors integrated communication theory and theories of marketing communications to create a typology of marketing communication strategies consisting of three established strategies — 1) promotion marketing, 2) relationship marketing, and 3) customer engagement marketing — and their proposed strategy, 4) echoverse marketing. The authors also recommend three strategies for marketers to make the shift from leading messaging to guiding messaging: 1) Enable co-creation and co-ownership, 2) Create directed learning opportunities, and 3) Develop a mindset of continuous learning.

Amid rising cultural divides, business leaders face tough choices on public stances and must consider multiple audiences.

A “good culture” isn't good enough. Organizations must align strategy and culture to retain their competitive advantage.

Are politics good for brands? Politics come in different flavors for brands. Contributing to community organizations and lobbying for business-friendly

A strong employer brand can attract top talent. But why is this important and how can social media help you humanize your employer brand?

Companies can do more to help their people thrive and succeed at work. Financial wellness is the next big benefit employees want want.

Discover the power of mid-year reviews in goal achievement. Learn how to assess your goals, make adjustments, and stay motivated for a successful year.

Google’s Official Digital Marketing Publication. Explore the framework and pathways we’ve developed on how to use AI in marketing.

Growing employee dissatisfaction in the workplace can be explained by the likelihood that “psychological contracts” between employees and organizations — the implicit mutual understanding of each side’s obligations to the other — in many companies still reflect a past in which change was intermittent. The author of this article argues that in a time of continuous change, these contracts will need to be revisited, and she proposes some actions that companies can take to renegotiate the terms.

Starbucks is struggling. It has strayed from its successful strategy of offering customers exceptional experiences and, in the process, has commoditized itself. This article analyzes where it went wrong and offers ideas for how the company can turn itself around. It holds lessons for other companies that compete by providing customers distinctive experiences.