Employer Brand Headlines Newsletter

Whether you use ChatGPT, Bard, or Bing, your favorite AI chatbots can help your application stand out from the crowd.

Most businesses have no strategy. Why? Because the concept has been made so needlessly inaccessible. Check this out to see three myths that are responsible…

Don't sacrifice your dog. Give your boss a hug.

How do you measure the effectiveness of brand campaigns? The dashboard we use for digital-video has 4 sections that let's you track different goals... 1…

Treating everyone with respect is the foundation of good leadership. Employees who feel disrespected are more likely to also feel excluded or even inferior. The authors offer seven behaviors, based on their analysis of data collected from more than 4,500 employees, that lead to a demonstration and feeling of respect. These include valuing diversity, staying in touch with individuals’ issues and concerns, building trusted, resolving conflicts, balancing results with a concern for others, encouraging open discussion, and giving honest feedback. Authentic and consistent implementation of these behaviors will help you establish a culture of respect and support.

With the nature of work changing so rapidly, it’s no longer enough just to offer employees opportunities for upskilling and reskilling. Companies also need to help workers become “expert learners” — and a key way of doing that, the learning-and-development expert James McKenna writes, is to follow the principles of the Universal Design Framework for learning, or UDL. In this article, McKenna lays out some of those principles and offers advice to companies who want to make it possible for their employees to become expert learners.

Several years ago, Restaurant News, an industry trade press, told us that the latest, greatest new trend in restaurants was Mediterranean food. From

ESG efforts are more important than ever. Learn how to approach ESG as a branding professional by understanding your role in the process.

Twenty-somethings rolling their eyes at the habits of their elders is a longstanding trend, but many employers said there’s a new boldness in the way Gen Z dictates taste.

Reddit's head of global foresight believes trends are being confused with what's trending.

Get better at marketing, in 5 minutes, every Sunday. Used by 2300+ people to become marketing wizards.

Some food for thought, from "Hire with Your Head" by Lou Adler. I have seen this play out so many times, in so many ways. What are the implications for how we…

Oatly has a crazy history, and their marketing stratagy is equally as crazy. We can take a page from their book and apply it to our social media’s. Using Anti-Marketing is a great way to build ultimate trust between you and the viewer. Stop craming your product into people’s faces on social media. Start showing them the real things you want to talk about. Real attracts real. Follow my newsletter for more in-depth insights!

Breakthroughs are the product of persistence, not magic.

Founders Rebecca and Tristram Mayhew announced on 23rd October 2021 that 90% of Go Ape shares have been transferred into an Employee Ownership Trust to benefit all current and future employees.

Tesla CEO Elon Musk has avoided traditional advertising campaigns in the past, but increased competition in the electric vehicles market may have forced his hand.

Companies often have a hard time determining how motivated or committed their employees are, because employees know it goes against their own interests to declare themselves unmotivated or uncommitted. The solution to this problem is for companies to put incentives in place that encourage employees to reveal how they actually feel. In this article, the author, a behavioral economist, describes an incentive plan that has been deployed successfully to this end — the so-called Pay-to-Quit program, in which companies offer employees a significant sum of money to leave their jobs.

Is it the end of customer surveys? Definitely not, but research by Ayelet Israeli sheds light on the potential for generative AI to improve market research. But first, businesses will need to learn to harness the technology.

In a volatile, uncertain world, successful strategies are those conceived as portfolios of options rather than as roadmaps. But to successfully create and communicate such strategies, managers must embrace incompatible and misaligned ideas, communicate multiple and conflicting narratives, and share ideas as they think of them as opposed to the traditional sequence of thinking then sharing. To enable this, leaders need to foster a culture in which people can disagree without being punished for it.

Here are four tactics that can help you move your recruiting efforts from a cost center to a strategic function.

The relationship between quality and identity is intertwined, explore the mutual impact of these two vital components on your brand.

I recently put a post up on LinkedIn asking whether the creators are taking over from the 'traditional' brands. Why I asked this question was that I was

Why is Mental and Physical Availability so important to business and brands? Over the past twenty years there has been growing appreciation for the

Companies spend thousands of dollars to buy fake reviews and get bad ones removed.

Recruitment and recruitment marketing are two different concepts used in talent acquisition. While they are related, they serve different purposes and have distinct strategies.

Gen AI is evolving at record speed while CEOs are still learning the technology’s business value and risks. Here, we offer some of the generative AI essentials.

WHAT DO CEO'S REALLY TALK ABOUT? I’m a big fan of IoT Analytics who do some great keyword analysis based upon the transcripts of earnings calls. Pulling from… | 32 comments on LinkedIn

If you’re a HR, Talent Acquisition or Recruitment Marketing professional, chances are you’ve already encountered an EVP – also known as an ‘Employer Value

Award-winning filmmaker Emma Branderhorst discusses her humanistic approach to storytelling, telling overlooked brand narratives, and good woke vs bad woke.