What Does Organizational Culture Mean for a Remote Workplace?

Employer Brand Headlines Newsletter
[Letter from Los Angeles] The Anxiety of Influencers, By Barrett Swans
Educating the TikTok generation
What employees are saying about the future of remote work
Survey results show employees are feeling anxious about post-pandemic working arrangements and the future of remote work, even if you don’t yet know what to tell them.
Without Purpose, You’re Hurting Your Product, Your Brand, and Yourself
"If you feel the tug of war between spending time on activities with little meaning or direction and that pang of insecurity about keeping your skills in line with market expectations, you may be struggling with a lack of professional brand purpose."
How to Make Your Emails More Interactive [Expert Tips + Examples]
Want to step up your email game? Learn from experts on how to implement interactive elements in your emails & see examples of brands getting it right.
Become Happier in Work and Life: The Four-way View
Nan Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective leadership tools that you can learn
To Make Real Progress on D&I, Move Past Vanity Metrics
Four strategies to make sure you’re measuring what matters.
Recognizing Your Customer’s Purpose is Key to Growth
Define, design, and deliver purpose-led customer experiences.
How noisy is your company?
In Noise, a professorial supergroup explains the causes and consequences of the inherent variability in professional judgment.
The Real Value of Your Brand Community
Hosting a forum for customers to help each other can significantly reduce support requests — and save companies heaps of money.
Infinite games - Graham Duncan Blog
Lately, I’ve been thinking that if I have one particular skill, it is finding great partners and building trust with them.
Getting Ahead of the Looming Employee Exodus – ERE
Decades-old dialogue in HR circles about the war or race for talent is taking a sharp new turn as Covid-19 and the social-justice movement impact companies’ ability to only find and keep people. While there is much talk about laid-off and furloughed employees, as well as how to safely bring people back into physical workspaces, there is little attention being given to the prophesied “turnover tsunami” once the pandemic wanes. In the United States, growth for this year is expected to be “in the range of 6% to 7% (notably the highest in 30 years) while U.S. unemployment is predicted
Attention Grabbers.
If you were ever going to write a real job advert, probably the most critical element is the opening sentence.
Ad Aged: We've forgotten how.
I'm an inveterate reader of newspapers and always have been. That is probably a function of the era I grew up in. It was much less TV-centri...
What's going on here, with this human? - Graham Duncan Blog
The philosopher Kwame Appiah writes that “in life, the challenge is not so much to figure out how best to play the game; the challenge is to figure out what game you’re playing.” When I try to figure out what game I’m playing, I see that for the last 25 years I have been playing […]
Next Marketing Challenges in Brand Communication
"Marketing (2021 and beyond) will have to take the form of a structured plan, based on the assumption that, in a new and different world, equally new and different strategies are needed."
High-Performing Teams Start with a Culture of Shared Values
When attracting talent, a collective mission is more important than job descriptions and compensation packages.
How to Become a Top Global Employer with Empowered Brand Ambassadors
Create a culture that attracts and retains exemplary employees by developing a brand ambassador strategy to make your organization an employer of choice for the people essential to your future.
How to create a sense of belonging for hybrid workers - All Things IC
A sense of belonging is something we all crave, whether in our personal lives or at work. Connecting with people that share our values and passions makes us feel part of something bigger than ourselves. And for so long, that sense of belonging has come from physical interactions as well as, in recent decades, digital ones. But then the unthinkable happened, and the world shut down.
A Data-Driven Approach to Identifying — and Retaining — Top Employees
Analyzing digital communications can help you identify which people are high performers and which roles are becoming obsolete.
Interview: Make It About Micro-Actions, Not Big Gestures
Brandingmag got together with a blend of experts on emotion, strategy, and data, in a fruitful discussion around the actions of brands.
Our Brain Typically Overlooks This Brilliant Problem-Solving Strategy
People often limit their creativity by continually adding new features to a design rather than removing existing ones
Solving Brand Crisis By Breaking Patterns | Branding Strategy Insider
When the workers of the Norsk Hydro PVC plant in Stenungsund on the west coast of Sweden came to work in the early morning one day in 1996, a young man in In a brand crisis, break the pattern of perception in people's minds.
13 Brand And Business Book Recommendations | Branding Strategy Insider
Working with brand, we are always looking for informed and intelligent thinking on the key topics surrounding it. Only by constantly learning can we bring
What Is an Entertainment Company in 2021 and Why Does the Answer Matter? — MatthewBall.vc
Why is every media company now an “every media” company? What is it that audiences truly want? And what’s the most important goal for a franchise or IP?
The hybrid workplace probably won’t last - The Boston Globe
Having some people work from home while their teammates are in the office runs counter to much of what makes organizations tick.
3 Recruitment Marketing Content Ideas That Attract Diverse Candidates
Recruitment Marketing is a critical component of diversity recruiting. Discover the 3 recruitment marketing content ideas that attract diverse candidates here.
5 Types of Recruitment Videos Inspired by YouTube
Read this blog to find out how to create memorable and engaging recruitment videos.
A Tale of Two ‘Scandals’ and What They Can Teach Us about Employer Branding - Brandwagon
In the last few months, as we’ve been trying to crawl our way out from under COVID’s thumb, two very different but very telling stories have been brought to light that clearly demonstrate what an employer brand is and what it isn’t. But before we get to these stories, we should first dispel a […]
Patagonia shows corporate activism is simpler than it looks
From climate change to voting rights, Patagonia has been willing to risk backlash by taking positions on contentious social issues. It's a risk that has paid off.