Getting and keeping your audience’s attention can be a challenge. Learn more about how you can pull people in and keep them coming back for more in this blog.
Then and Now: How Jobs Changed, Pre- and Post-Pandemic
Traditional jobs have grown more quickly than digital-economy jobs in the pandemic’s aftermath, according to our Cognizant Jobs of the Future Index, but other trends point to what the future of work will look like.
Paradoxes are both familiar and common to the human condition. They are brain teasers that reveal faults in our senses and errors in human logic. Authors
Patagonia, Paul Newman and another kind of purpose
In 'going purpose', Patagonia may have killed the thing it loves. Now, rather than relying on conflicted billionaires, we should embrace the humour and humility of Paul Newman.
How Ethics Reveal Brand Strength Or Weakness - Branding Strategy Insider
One of a brand’s most important elements is its perception as a responsible entity. This is especially true of a corporate brand. Responsibility is about
Brand renaming: Avoid these 7 big rebranding mistakes - How Brands Are Built
SHAREWhen companies ask my advice on brand renaming, my answer is typically to avoid change as much as possible. Consistency is so important to building a strong brand over time, and repetition is key to consistency. Right about when we’re getting sick of repeating our brand name is when our customers finally start to remember […]
‘A bigger paycheck? I’d rather watch the sunset!’: is this the end of ambition?
From high-flyers quitting their jobs to Beyoncé singing about work-life balance, people are recalibrating their lives and relationships to their jobs. What’s changed?
As the business world changed how we approach work following the pandemic, modern recruitment technology propelled the industry into the new regime of work.
Building a remote employer brand from the inside-out
Most culture-forward founders will realize these days that employer brand matters. Employees evaluate your brand as a place to work in the same way consumers evaluate a brand in their purchasing choices.