Then and Now: How Jobs Changed, Pre- and Post-Pandemic
Traditional jobs have grown more quickly than digital-economy jobs in the pandemic’s aftermath, according to our Cognizant Jobs of the Future Index, but other trends point to what the future of work will look like.
Brand renaming: Avoid these 7 big rebranding mistakes - How Brands Are Built
SHAREWhen companies ask my advice on brand renaming, my answer is typically to avoid change as much as possible. Consistency is so important to building a strong brand over time, and repetition is key to consistency. Right about when we’re getting sick of repeating our brand name is when our customers finally start to remember […]
Building a remote employer brand from the inside-out
Most culture-forward founders will realize these days that employer brand matters. Employees evaluate your brand as a place to work in the same way consumers evaluate a brand in their purchasing choices.