Employer Brand Headlines Newsletter

By: Chelsea Howard, Founder, Drift Employer Brand Globally, the theme of 2022 workplace & culture strategy was chaos and confusion. Amidst daily news of layoffs, the cost of living crisis and record-high inflation rates (at least here in Canada), HR leaders were tasked with finding ways to continue to attract, engage and retain top talent. A few months back, we published a post called “Fortifying Your Employer Brand Strategy During an Economic Slowdown” where we unpacked the importance of invest

Our Global CMO, Margaret Molloy, and Head of ESG Advisory, Wendy Gerber, discuss the intersection of ESG and brand building for B2C and B2B companies.

In order to create a winning marketing system for your marketing agency, you need to follow these four essential steps.

Is data good for creativity? Learn how big data can be a creative partner inspire new possibilities for your brand.

Starting a new job is one of the most important — and challenging — parts of any professional’s career. All too often, employees struggle to understand the cultural norms of their new organizations, leading to a variety of workplace conflicts. To set yourself up for success, the authors suggest paying close attention to five key dimensions of your new company’s culture: how your organization values and cultivates relationships, how people tend to communicate, how people make decisions, whether individuals or groups are valued, and how accepting people are of change. Developing a clear understanding of these five aspects of company culture will give you the tools you need to be effective in your new role.

Today’s IC must be able to meet the demands of rapid transformation. That fact drives the top internal communication trends in 2023.

Organizational experts offer leaders advice on how to make meaningful changes to increase employee engagement.

Are you a talent acquisition leader looking to stay ahead of the curve in 2023? It's crucial to be aware of and plan for the top trends in #employerbranding…

Organizations need a beckoning frontier, not just to discover new business models and revenue streams, but to fend off uncertainty.

Every now and then, technological evolution brings new applications of theoretical science. In this article, I am going to focus on how to generate unique images based on the human natural language (i.

Employer branding has changed over the last few years, and it's important that organizations understand how to effectively leverage one.

Read more about the notable trends in employer branding for 2023, and get ready as next year will be all about taking action to secure your reputation as an employer.

As we start to rake over the dying embers of 2022, there’s an unavoidable realisation that it’s come around again, that it’s that time of year once more. Eating our body weight in mince pies? Check…

During times of crisis, managers should prioritize individualized consideration and building trust to support employees.

The authors recently studied Fortune 250 companies and ranked them based on the lived experience of three million of their U.S. workers. One of their key findings was that even top-ranked firms fail to deliver consistently on worker advancement. To understand why this is happening, the authors then grouped underperforming companies based on measures of opportunity creation and were able to identify six archetypes of underperformance. In this article, they describe each of those six archetypes in detail and then recommend three main areas that underperforming companies should focus on to improve the upward mobility of their workers: consistently measuring outcomes, investing more in training, and letting go of archaic business models.

Diversity, equity, and inclusion consultant Farzana Nayani explains how to establish and nurture ERGs that deliver outsized benefits to companies and their stakeholders.

When big changes are required, taking a step-by-step approach is often the best strategy.

Looking ahead into 2023, our global experts weigh in on the future of brand experience and what it takes to build a successful brand.

A picture is worth a thousand words — but not without a caption. Captions can be workhorses of communications — but only if you use them and use them well.

It's especially valued by female employees.

What strategy is Vs What strategy is not by Mark Pollard, Strategy Friend. Challenge: Share with us your own "what strategy is Vs what strategy is not" in…

Employer branding. It's one of the biggest buzzwords out there.

Wow, this is my last article for 2022! Ok, I could squeeze one more in but I am not to sure how many eyeballs would see it so let's roll with it..

I just completed an analysis of almost 1,000 social-media employer-brand posts at 100 companies. (focusing on LinkedIn). While these organizations are making a lot of highly specific and individual choices about how they tell their stories to prospects and candidates, a number of trends emerged. 1. Ticking the Boxes Seems Like the First Priority Everyone knows they should be talking about the importance of diversity and inclusion. Everyone knows how much candidates want to hear about professional development and empowerment. Everyone knows the value of talking about how much they support their teams. So companies post about all those things

Are you rethinking your company's EVP? I'll share how we break down what can be slippery/confusing terms. Remember a few critical lessons when you do this...

We’ve rounded up the most common mistakes that people face when building an EVP, so you can be better prepared for success.

Recruiting gains power and influence when businesses face staffing shortages and fierce competition for talent. But that’s not the world we’re in right now.  With rampant layoffs in the tech sector (including among recruiting staff), a fairly long time to hire, and even a recent report suggesting that HR is deemphasizing recruiting in favor of employee retention, the next few months (or quarters) could see recruiting’s influence diminish. To keep recruiting front-and-center in executives’ minds (and priorities and budgets), TA leaders need to ensure that their messaging is exquisitely tailored to their audience, especially CEOs, COOs, and CFOs.  To put