Employer Brand Headlines Newsletter

There is power in positivity. But sometimes negative words can get better results. Learn how to put negativity to work for your brand.

In a world of brand building, find out how growing brands could change your business.

Strengthened relationships with other departments has helped comms pros engage with the workforce and deploy cascade-method messaging, according to the 2021 Communications Benchmark Report.

These metrics — grabbed from two isolated sources, have proven to be the two most important things key stakeholders need to understand as they get ready

"You can’t manage what you don’t measure.” ~ Peter Drucker This is especially true of a brand and its equity. Having a data-driven view of how your brand

Our Director of Environmental, Social, Governance explains how to promise and fulfill the idea of having a purpose-driven brand.

An increased focus on ESG issues presents CEOs with a new challenge: can their company perform well for investors and pursue an ESG strategy at the same time?

There’s a time and place for video in recruiting. Let’s talk about when it’s better to use video for your job posts.

Adversity is a great teacher, and the past two years have been some of the most adverse and professionally difficult that we will ever experience. This year, especially, has been a year of paradoxes and contradictions: There are thousands of job openings but few applicants. Most organizations cannot find the qualified people they need yet; rather than restructure work or rethink how work gets done to attract people, they continue to force people to work in traditional ways.

Big brand stories start in the smallest places. Learn how to make a bigger impact for your brand by putting the details first.

Candidate touchpoints are critical to your recruitment process. From sourcing candidates to the point of hire, discover how to humanize it.

Managers are really having a moment. Between the Great Resignation, a lingering pandemic, employees demanding flexibility, skyrocketing mental health challenges, a looming recession, and general uncertainty, more and more employees are turning to their direct supervisors for direction and support. Unfortunately, managers aren’t always prepared to meet their moment because they’re woefully under-trained and overworked while tasked with leading their teams during heightened turbulence. To retain your managers — and the employees who report to them — you need to invest in their development. The author presents three ways to do it.

Here's an awesome content calendar template that will help you be more strategic with how, when, and what you communicate for better results.

Marketing Podcast with Ann Handley In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling

In June of 2011, a retail sea change occurred. Storied brand, J.C. Penney, hired Ron Johnson, who led the success of Apple’s brick-and-mortar stores. Mr.

ESG has been important to companies and to investors though recently there has been some blowback from certain segments of the market on whether ESG is a

In an era of complex ethics algorithms and DEI/CSP/ESG checklists, simpler is better.

The hiring market is down in industries like tech. Still, companies cannot deprioritize talent acquisition. What does 2023 hold?

Change is a fact of business life. And "culture-add" hiring is a powerful way employers can prepare for change. Learn how to make it work

When it comes to strategy, one way to meet radically new expectations in your industry is to draw from the impressive and surprising strategies that are being used in other industries. Why can’t interacting with an insurance company be as responsive and transparent as interacting with Uber? Why can’t checking into a hospital be as seamless as checking into a hotel? These are the sorts of questions that more and more customers are asking, and the questions that a winning business strategy must answer. You won’t find those answers if you limit your strategic vision to what other companies in your field are doing. Remember, your competitors aren’t always who you think they are.

As undervalued performers become more visible, they also gain more options to leave their employers.

For Canada, growth in real GDP is projected to slow from 3.2% this year to 1% in 2023 before strengthening to 1.3% in 2024, according to the OECD. At the same time, we are in the midst of chaos for the workforce, inside Canada and globally. A multi-factoral shortage of skilled labour and a turn toward a more agile workforce and an economy that is increasingly geared toward the 'gig worker' has created more pressure than ever before for executives to expand and reimagine human capital strategies.

WeTransfer asked 6,500 creatives from 180 countries about how they feel regarding their profession and prospects for the future. Welcome to the fifth edition of the Ideas Report.

A powerful brand is the consistent identity of a trusted source. A powerful brand reflects its trusted reputation for quality, leadership, and integrity,

The key to B2B branding is differentiation. Learn how to improve your B2B messaging by connecting emotionally with your consumers.

Episode 8 of the Take on Tomorrow podcast features Standard Chartered’s group head of human resources, Tanuj Kapilashrami, and the joint global leader for PwC’s people and organization practice, Pete Brown, on changing workforce expectations.

Culture is divided and so are brands. What do brands need to do to navigate a polarized society?

The branding color psychology myth (as shown in infographics) is still prevalent among marketers today, despite being debunked repeatedly by expert marketers.

The creator economy has made influencer marketing more popular. Learn how the strategy can benefit your business.

Learn from the founder of The Tilt and Content Marketing Institute on how marketers can work with content creators, and why they should.