Employer Brand Headlines Newsletter

To grow, B2B brands need to build better emotional connections. Could a character or mascot be right for your brand?

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Despite a near-universal desire to work for an employer that supports their well-being, many say companies don’t currently do this.

45% of American workers wouldn't wish their job on their worst enemy.

The Relative Aspect of Competitive Advantage Positioning

SHAREThe purpose of a branding workshop is for business leaders and branding strategists to define the strategy or vision for the brand. The workshop environment facilitates collaboration, ingenuity, more off-the-wall ideas, and communication. In short, it gets everyone creative and on the same page. If you’re leading a branding workshop, the ideal outcome is that […]

Is purpose really the most important part of your brand? Find out how de-positioning can be the secret to growing your brand and business.

This video posted by Samuel Bendett got my attention. It shows a drone made of sticks and a few plastic propellers powered by a simple motor. Have a look.

Rebranding isn’t just about outputs, it’s about taking the opportunity to find new brand opportunities and unexpected outcomes.

In a recent study, respondents said leadership is perceived to be the greatest when their leader’s communication quantity is well-calibrated. This is what that means.

#WF37 - The first rule of Digital Transformation is - Do not mention Digital Transformation

Universum's recent analysis of global talent preference trends suggests that students around the world are prepared to step up to more performance oriented employer brand messaging given the challenging times ahead. Late 2021 and early 2022 were a great time for students joining the job market.

Strategy experts weigh whether companies should expect monetary returns from diversity, equity, and inclusion investments.

From "asynchronous" to "core work hours" to "proximity bias," here are the new terms that are informing the workplace of tomorrow.

Your brand – you’ve spent years getting it to the exact place you want it to be in and now it’s there, in that perfect position in your market. Your

“Your employees can either be a significant contributor to brand success, or a major detractor.” We share this advice with clients all the time. In the relationship-driven world of B2B, employees need to understand, embrace, and then embody your brand promise in order for it to be the...

Is the power of branding being eroded by a preoccupation with aesthetics over its economics? Learn how to get your brand balance back.

Try a little cleverness: Entertainment is the No. 1 reason people share email, according to Chadwick Martin Bailey.

Why the Most Valuable Companies Are 'Ecosystem' Companies

Positioning against an enemy brand is a powerful yet under-utilised approach in marketing, writes Mark Ritson in Marketing.

The Future Does Not Fit in the Containers of the Past. Edition 116.

In a 2017 study 6 participants were shown a promotional message that reflected a percentage off the price of a product. There were different variations of

The second you receive the rejection phone call or email from your dream company, you immediately try to figure out why. But the answer may be elusive, especially if the person on the other end doesn’t give you much information to go on. The author presents several possible reasons you didn’t get the job, plus five ways to learn from the rejection to position yourself for success in future interviews. First, take time in advance to think through deep questions that will give you a more realistic view of a prospective employer. Second, reflect on the job you didn’t get and whether it truly aligned with your values. Third, sharpen your interviewing skills by thinking back to the questions you were asked and how your counterpart reacted to your answers. Fourth, see if you can get feedback from your interviewer. Finally, to develop resilience, figure out what kind of self-care you need to heal after rejection.

In the authors’ work teaching and coaching thousands of managers, they have identified four traps – self-sufficiency, overthinking, procrastination and searching for the answer – that prevent leaders from taking the first steps necessary for considering and exploring possible new versions of themselves for the future. The authors have found ways to help leaders recognize which traps they are falling into and start imagining a way out — largely inspired by design thinking principles such as rapid prototyping, making ideas visual, and getting quick feedback.

Timepiece brands have a lot to teach us about brand narratives. Learn the real power of narratives and storytelling.

Learn how a brand platform can transform your big campaign idea into a timeless foundation for your brand.

Want to become a stronger leader? Here are 13 podcasts from diverse leaders who share advice on how to improve your leadership.

A personalized, authentic experience is an unquestioned building block of digital infrastructure. But what does that really involve?

The Innoficiency Principle states that innovation and efficiency are mutually opposable goals. In any reasonably functioning organization, one cannot be increased without decreasing the other.

July 2022 Future Forum Pulse Summer Snapshot New data shows the desire for flexibility has intensified among knowledge workers—and they’re willing to walk to get it Read through the report by clicking the sections below, or download the full report as a PDF. Future Forum is a consortium focused on building a way of working