Employer Brand Headlines Newsletter

The second you receive the rejection phone call or email from your dream company, you immediately try to figure out why. But the answer may be elusive, especially if the person on the other end doesn’t give you much information to go on. The author presents several possible reasons you didn’t get the job, plus five ways to learn from the rejection to position yourself for success in future interviews. First, take time in advance to think through deep questions that will give you a more realistic view of a prospective employer. Second, reflect on the job you didn’t get and whether it truly aligned with your values. Third, sharpen your interviewing skills by thinking back to the questions you were asked and how your counterpart reacted to your answers. Fourth, see if you can get feedback from your interviewer. Finally, to develop resilience, figure out what kind of self-care you need to heal after rejection.

In the authors’ work teaching and coaching thousands of managers, they have identified four traps – self-sufficiency, overthinking, procrastination and searching for the answer – that prevent leaders from taking the first steps necessary for considering and exploring possible new versions of themselves for the future. The authors have found ways to help leaders recognize which traps they are falling into and start imagining a way out — largely inspired by design thinking principles such as rapid prototyping, making ideas visual, and getting quick feedback.

Timepiece brands have a lot to teach us about brand narratives. Learn the real power of narratives and storytelling.

Learn how a brand platform can transform your big campaign idea into a timeless foundation for your brand.

Want to become a stronger leader? Here are 13 podcasts from diverse leaders who share advice on how to improve your leadership.

A personalized, authentic experience is an unquestioned building block of digital infrastructure. But what does that really involve?

The Innoficiency Principle states that innovation and efficiency are mutually opposable goals. In any reasonably functioning organization, one cannot be increased without decreasing the other.

July 2022 Future Forum Pulse Summer Snapshot New data shows the desire for flexibility has intensified among knowledge workers—and they’re willing to walk to get it Read through the report by clicking the sections below, or download the full report as a PDF. Future Forum is a consortium focused on building a way of working

Recruiting qualified candidates is easier said than done. Having a user-friendly, beautifully designed Careers Page will certainly help strengthen your employer brand.

Last week I attended World Employer Branding Day in Lisbon. I’m extremely grateful that TQSolutions invested in the opportunity for me to be there and must acknowledge the amazing feat of Brett Minchington and Andrea Fielding in pulling together an event with more than 650 attendees from around the

Over the last five years, employer branding has become a hot topic (or maybe a buzzword?) within recruiting circles. Debate over its value and efficacy has raged within trade magazines and conference rooms, some seeing it as a vital strategic framework, others as the flavor of the month. I’m not here to settle that debate. Instead, I’d like to better inform it — because what’s missing in the conversation is not the idea of employer branding but the day-to-day realities of how recruiters can use it every day. To do that, let’s dispel some myths. Myth 1: Employer Brand Is

To retain top tech talent, companies need to think bigger than pay. According to a survey of 500 tech employees and 230 enterprise technology organizations globally, the top reasons that employees start looking for a new job are: 1) a lack of learning and growth opportunities, 2) lack of flexibility, and 3) insufficient rewards and recognition for their work. In short, people want a supportive work environment — opportunities, flexibility, and recognition are all elements of that. Other leading factors include a culture that prioritizes diversity and inclusion, an inclusive working environment, and work that uses the latest tools and methodologies. Companies should consider the value proposition they’re offering employees, recognize that job flexibility and modern technology are key differentiators, and invest in diversity and inclusion efforts.

To help you identify the things that get employees excited — besides a raise — we asked both workers and HR managers for their thoughts. And they are: Career Advancement... Read more

Quick content is no substitute for quality storytelling. Learn why you should give your brand narrative the time it deserves.

Bloomberg Hyperdrive, a newsletter on the ideas that are reshaping the automotive industry, interviewed the CEO of Harley-Davidson, Jochen Zeitz. The

Iconic brand leaders can make or break a brand’s legacy. Learn how to navigate leadership as your brand builds its legacy.

Google’s Official Digital Marketing Publication. Explore Google’s digital marketing insights over the past decade focused on consumer behavior trends.

We love nothing more than being able to use our creativity to help important campaigns fly - whether it’s recruiting social workers or police officers,

Designing an EVP for Second Career Women I was recently invited by all superstar We Ace team to meet and interact with them at their Gurgaon office . I did an AMA Ask me Anything session on Community Management with Team.

Strategies for Change

Here's a breakdown of 11 new Instagram features you should integrate into your 2022 Instagram marketing strategy.

We often get so caught up in producing content that we forget to design it with a purpose and our audience in the center, which makes it harder to reach potential talent who don't already know about us. We also tend to forget that the needs of our audiences transform along the candidate journey (or

Who in your company knows best which employer branding assets you need the most? Hint: It’s not your head of employer branding. It’s your recruiters.   At the ERE Recruiting Conference, Nov 7-9, in Atlanta, Cristal Mikenas will be delivering a presentation called “Chapter 1: Your Company’s Story Begins With Transforming Employer Branding Into Recruiter Enablement.” Mikenas, global employer branding lead at global pharmaceutical giant Takeda, will be talking about how to pull the right data from your recruiters as part of a content needs analysis — and in the process, transform employer branding into a true recruiter enablement tool.  I

Empathetic marketing reached an intense crossroads in 2020, when the pandemic prompted many brands to respond to collective grief — some with success, and many coming off as utterly tone-deaf. That doesn’t mean that brands need to shy away from channeling empathy in their marketing, however; authenticity and genuine connection are more important than ever. To this end, the author recommends three strategies for brand to forge genuine customer connections: 1) Keep one ear to the ground, 2) give customers the power of choice, and 3) set the tone with visuals.

Recently, an article appeared in the journal Behavioral Scientist. The authors looked at choice. But, unlike the majority of choice studies that focus on

Learn all about what it takes to become a social-led brand.

“The Future is ‘Plastics’” was uttered 55 years ago in1967’s groundbreaking movie “The Graduate”. The “plastics” industry then boomed for decades but

Learn the three reasons business strategies fail — and how you can succeed, according to the Strategy Hacker.

Does your company need brand or business strategy? Learn why brand strategy is the secret to adapting your business to the future.