Employer Brand Headlines Newsletter

The Future Does Not Fit in the Containers of the Past. Edition 134.

Providing career development to all employees requires clear pathways for growth and opportunities to build new skills.

Microsoft’s latest survey on business trends compiles input from 2,700 employees and 1,800 business decision makers in the United States, United Kingdom, and Japan across job functions to uncover the ways technology is — or is not — helping them do their work. Researchers found that employees are looking for tools that enable collaboration seamlessly, automate repetitive work, and guide with insights, and that can be customized for specific business challenges. The author presents three ways leaders can invest in these areas to realize efficiency gains in day-to-day operations and free up their teams to do more important work.

Target segmentation requires division. Learn how trying to be a brand everyone loves can turn you into a brand that nobody does.

Is differentiation going extinct? Learn how brand salience might be the next evolution in business and brand building.

AB InBev is the owner of over 500 drinks brands including national beers (Budweiser, Stella Artois, Corona Extra) canned cocktails, craft beers, energy

John Vlastelica shares why business leaders need strategic talent advisors now more than ever, and breaks down the four things TAs need to do this year.

The kindest thing you can do is get straight to the point. Make it clear what you want, what's next, and what you recommend.

Self-expressive brands enable us to express our inner selves, “the way others see me.” People who want to express their “real me” are more engaged with

Once upon a time, someone at Ford Motor Company may have known what the Lincoln brand stood for in the customer’s mind. But, that was then. Over the

The biggest shift today is that Brands used to be about products and services — but today “Brand” is about the people who buy those products and services.

Brands require framework. How can a brand operating system help grow your band?

Pretend to be a candidate and take a look at your company’s career site or job ads. What are the top selling points that you’re pitching to candidates? I recently picked a dozen random name-brand companies, and the selling points I gleaned from their career websites were robust compensation and benefits packages, safe and inclusive…

The Fred again..-verse: sparking a collective catharsis.

CEO Andy Jassy is struggling to provide employees with tangible direction or deliverables on what its Earth's best employer initiative should achieve.

Why should I be in the office? It’s not ‘because I told you to.’ That’s not the answer. – Tom Naratil, the president of UBS in the Americas Each technological revolution brings with it, not only a full revamping of the productive structure, but eventually a transformation of the institutions of governance, of society, and […]

“Today, employees are the most trusted voice about a company, and that impacts both the consumer and the talent brand,” said Tisha Leslie, the director of employer branding at Zillow. It wasn’t that long ago, she said, that “companies were terrified to let their employees talk about the company on social media.” Companies have always …

ALSO: the podcast is back to help with your people problems

Employee engagement is content marketing, influencer marketing and brand advocacy rolled into one. You already have the people - just "activate" them!

Business strategy is usually born of a highly rational process, grounded in facts and analysis. Storytelling, often associated with fiction and entertainment, may seem like the antithesis of strategy. But the two are not incompatible. A clever strategy on paper is only the starting point for engaging those who will implement it. Strategies must also be communicated and understood — and they must motivate action. Through stories, mere facts and information are turned into a shared mental model of how the business works and where it is heading. Knowing how to construct such a strategy story as a shared, and evolvable mental model can not only improve implementation but also greatly increase a company’s rate of learning, which can be a key source for competitive advantage in today’s fast-paced world.

It's not just about qualifications and experience. A candidate that fits in with your company culture is just as important, if not more so.

Everybody loves a big idea. Learn how focusing on the little things can help you create your next big idea and brand campaign.

Content has a lifecycle, but in the modern marketing landscape, content needs to do more than live online, it needs to create an experience.

“Entrepreneurs who have “fully automated” their marketing… https://t.co/dQeEXfLErM”

Our 2023 report dives into the current state of hiring and the talent outlook for 2023 and shares key trends and findings.

Employee advocacy can be used to support your content marketing and result directly in greater customer retention. Here's how...

Although change is never easy, how leaders approach it makes a significant difference to whether it’s embraced or rejected. By addressing the organizational buy-in context, it’s much easier to move past resistance and stagnation, because your path forward will be shaped by realities rather than banalities. The most successful organizations do this by addressing six components of culture: legitimacy, ownership, relevance, attainability, authenticity, and impartiality.

Business acumen is not something you just learn once. It changes all the time. Here are 10 activities that can keep you on top of your game.

Does brand influence employee experience? Learn how a brand-led experience can improve employee retention and satisfaction.