Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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How to Tell If a Prospective Employer Values Psychological Safety
How to Tell If a Prospective Employer Values Psychological Safety
How can you assess whether a prospective employer offers psychological safety? In this article, the author outlines concrete strategies to help you screen for red flags: 1) Look and listen for inclusive vs. exclusive language. 2) Stay attuned to clarity in answers to your questions 3) Determine if the employer will meet your requirements 4) Ask open-ended questions about the culture during your interview. One example of a good question to ask: “Can you tell me about a time a person or team messed up? What happened?” This question gets to the heart of psychological safety. Organizations that allow mistakes and don’t penalize employees for failure provide the psychological security workers need to take risks.
·hbr.org·
How to Tell If a Prospective Employer Values Psychological Safety
Values Branding: It’s Knowing Where You Stand
Values Branding: It’s Knowing Where You Stand
"Despite the odds, Netflix took a stand that was true to its brand. Being the streaming giant, they believe in the democracy of entertainment."
·brandingmag.com·
Values Branding: It’s Knowing Where You Stand
The Best Brands Don’t Prescribe Behavior, They Create ‘Permission’
The Best Brands Don’t Prescribe Behavior, They Create ‘Permission’
"This is often where the best, most powerful brand experiences are found, at the intersection between the promise of the brand, the needs of the customer, and the initiative of colleagues."
·brandingmag.com·
The Best Brands Don’t Prescribe Behavior, They Create ‘Permission’
Tech Hiring Newscast with James Ellis - Clinch
Tech Hiring Newscast with James Ellis - Clinch
With tech unemployment rates of half of the overall unemployment rate, the challenge that Tech recruiters face is unprecedented. And it’s not going to get easier anytime soon. A Korn Ferry study found that unless we attract more high-tech workers, by 2030, the US could lose out on $160 billion+ of annual revenues.
·clinchtalent.com·
Tech Hiring Newscast with James Ellis - Clinch
WEIRD as a Service
WEIRD as a Service
Digital fragrance as NFT, a $40 billion Dogecoin market cap, unprecedented stock market speculations... weirdness is no longer feared but leveraged!
·maried.substack.com·
WEIRD as a Service
Mind The Gap: How Recruiting and Employer Brand Can Fix Each Other
Mind The Gap: How Recruiting and Employer Brand Can Fix Each Other
A quick review of ERE reveals that there are “employer branding” articles and there are “recruiting” articles. Occasionally, a recruiting article might mention employer branding as a thing one could do — but always in an aloof manner. Likewise, employer brand articles seem to treat working with recruiting as the equivalent of eating one’s vegetables, something done because you have to. I see a gap between these two functions that not only shouldn't exist, but is keeping your company from maximizing its investment in both. As an employer brander, myself, I can see how the gap happens. We’re often so busy
·ere.net·
Mind The Gap: How Recruiting and Employer Brand Can Fix Each Other
Employer Brand Needs A Rebrand
Employer Brand Needs A Rebrand
Since it came into use, the concept and associated discipline of employer branding has undergone a significant transformation in how it is…
·chelsehoward.medium.com·
Employer Brand Needs A Rebrand
The Most Consistent Aspect of a Brand Is Consistency
The Most Consistent Aspect of a Brand Is Consistency
"We are inherently programmed with something called the ‘context-dependent memory’ syndrome, which means that we tend to forget something very easily as soon as it gets out of context."
·brandingmag.com·
The Most Consistent Aspect of a Brand Is Consistency
The Fundamental Building Blocks of Brand Love
The Fundamental Building Blocks of Brand Love
"The connection begins with the brand listening and responding to its audiences with courage and honesty. No matter how hard the organization tries, it will never connect with everyone."
·brandingmag.com·
The Fundamental Building Blocks of Brand Love
Modern talent acquisition goes beyond hiring
Modern talent acquisition goes beyond hiring
From interview logistics to how an organization retains its talent, experts share advice on what makes the best modern hiring strategies.
·chieflearningofficer.com·
Modern talent acquisition goes beyond hiring
The illusion of control — WORQDRIVE
The illusion of control — WORQDRIVE
No matter what is going on in our world of work, nothing is in our control. We can influence. We can try, but at the end of it all, it’s out of our control. Don’t get me wrong, I LOVE control. I love to be in control of my life and livelihood, it’s why I have chosen to start my own business. Just
·worqdrive.com·
The illusion of control — WORQDRIVE
Does your culture fit your strategy?
Does your culture fit your strategy?
A big culture–strategy disconnect can be catastrophic. Only a formal assessment based on objective data can tell you if your organization is ready to transform.
·strategy-business.com·
Does your culture fit your strategy?
Why Does Your “New” Strategy Look Just Like Your Old One?
Why Does Your “New” Strategy Look Just Like Your Old One?
Strategy should be a creative exercise but companies frequently end up with plans that look very much like their previous ones. Strategy expert Graham Kenny describes a three step process for avoiding this trap: 1) open your mind to ideas from external stakeholders, 2) take a cold, hard look at where your performance is failing, and 3) study companies in other industries that have solved these problems.
·hbr.org·
Why Does Your “New” Strategy Look Just Like Your Old One?
Why Marketing Mostly Fails - Branding Strategy Insider
Why Marketing Mostly Fails - Branding Strategy Insider
Marketing mostly fails. Most new products fail. Most innovations fail. Most ads underperform. Most algorithms yield marginal improvement. It’s like
·brandingstrategyinsider.com·
Why Marketing Mostly Fails - Branding Strategy Insider
Why Brands Matter
Why Brands Matter
"A global perception study, The FutureBrand Index, shows a correlation between a strong brand and business performance."
·brandingmag.com·
Why Brands Matter
Gen Z video viewing habits & trends - Think with Google
Gen Z video viewing habits & trends - Think with Google
Google’s Official Digital Marketing Publication. Discover Gen Z’s viewing habits focused on soothing videos for stress relief & relaxation.
·thinkwithgoogle.com·
Gen Z video viewing habits & trends - Think with Google
Using candidate pools to re-engage talent into the funnel
Using candidate pools to re-engage talent into the funnel
The Candidate Funnel is Morphing In a traditional sales funnel, marketing sits at the very top in awareness. The candidate funnel has been much the same, attracting candidates is the main focus of marketing and efforts quickly decline after the initial attraction stage.
·linkedin.com·
Using candidate pools to re-engage talent into the funnel