Why You Need a ‘Challenge Network’ - Knowledge@Wharton
In an excerpt from his new book, ‘Think Again,’ Wharton’s Adam Grant explains why success often comes from surrounding ourselves with “disagreeable” people.
Design Thinking and Employer Branding: The Intersection of Science and Creativity - Brandwagon
Employer branding is owned by everyone in an organisation. We can all participate, whether it’s providing reviews, helping on campaigns, collecting interviews or getting communities involved. At Ritchie Bros., we think it’s crucial to make everyone feel part of the overarching design of our EB at the earliest stage possible. This design thinking mindset allows […]
In recent years, a renewed focus on purpose has meant that enterprises and brands with a human story tend to stand out more and resonate with audiences.
Whether you consider your brand building exercise a refresh, evolution or revolution, the logo is likely to command a healthy portion of the conversation. Crafting a new brand identity requires vision, restraint and execution—a combination only the most capable brand stewards achieve. Some of the process comes down to an indefinable magic—a meeting of designer and strategist; a striking of creative oil. But there are key qualities for which a team should strive for during the creative process, and by keeping them in mind, can ensure an impactful outcome.
Value Tagging: A New Attention Model For Brands | Branding Strategy Insider
One powerful statistic made me rethink the way we, as marketers, approach gaining our audience’s attention. What you would read in the New York Times in The role that the brain plays in how brands communicate with audiences and which of those brands gain attention.
Here’s What Joe Biden’s First Day in Office Tells us About the Evolving Role of Employer Brand > Sourcing and Recruiting News
This evolving employer brand philosophy will not only serve you well under new leadership – it will also ensure you build a more meaningful, effective, and impactful employer brand.
What is your Talent Narrative? - Fistful of Talent
Your talent narrative is your talent story. When you, or your CEO, or a hiring manager, sit in front of a candidate from entry-level, low-skill, to a c-suite position, what narrative are you sharing? Is it the same for all levels, does it adjust based on the relative value of the position, or maybe you’re selling a narrative about the ... Read More
Brand Planning For The 2021 Marketplace | Branding Strategy Insider
Each part of 2021 will be a distinctive marketplace with a discrete set of opportunities. Brands must plan accordingly. The ‘More COVID’ Part Of The Year Each part of 2021 will be a distinctive marketplace with a discrete set of opportunities. Brands must plan accordingly.