Employer Brand Headlines Newsletter

Gong gives salespeople “revenue intelligence.” Devin Reed moved from sales to content marketing to help the startup create more content that sells.

In an excerpt from his new book, ‘Think Again,’ Wharton’s Adam Grant explains why success often comes from surrounding ourselves with “disagreeable” people.

Too often, ads end up targeting people who would buy the product anyway.

A collection of data and reporting from credible third-parties that paints the picture of the most tumultuous year of work in recent U.S. history

Employer branding is owned by everyone in an organisation. We can all participate, whether it’s providing reviews, helping on campaigns, collecting interviews or getting communities involved. At Ritchie Bros., we think it’s crucial to make everyone feel part of the overarching design of our EB at the earliest stage possible. This design thinking mindset allows […]

When she’s passed over for a big promotion, one leader must learn how to reposition her out-of-the-box approach for the C-suite.

5 smart content editing strategies that turn your drafts into memorable presentations. Ready to edit your writing? Check these out.

In recent years, a renewed focus on purpose has meant that enterprises and brands with a human story tend to stand out more and resonate with audiences.

Even well-intentioned firms were biased in practice.

Whether you consider your brand building exercise a refresh, evolution or revolution, the logo is likely to command a healthy portion of the conversation. Crafting a new brand identity requires vision, restraint and execution—a combination only the most capable brand stewards achieve. Some of the process comes down to an indefinable magic—a meeting of designer and strategist; a striking of creative oil. But there are key qualities for which a team should strive for during the creative process, and by keeping them in mind, can ensure an impactful outcome.

One powerful statistic made me rethink the way we, as marketers, approach gaining our audience’s attention. What you would read in the New York Times in The role that the brain plays in how brands communicate with audiences and which of those brands gain attention.

This evolving employer brand philosophy will not only serve you well under new leadership – it will also ensure you build a more meaningful, effective, and impactful employer brand.

Your talent narrative is your talent story. When you, or your CEO, or a hiring manager, sit in front of a candidate from entry-level, low-skill, to a c-suite position, what narrative are you sharing? Is it the same for all levels, does it adjust based on the relative value of the position, or maybe you’re selling a narrative about the ... Read More

Posted in r/dataisbeautiful by u/jcceagle • 56,666 points and 1,152 comments

A top-down approach doesn’t work anymore.

Understand the benefits of repurposing content and discover 20 ways to repurpose the content you already have.

Transform culture into your competitive advantage

Herbert Simon, the Nobel Prize winning social scientist says the principles of good management and leadership are simple. So why don't we follow them?

Google’s Official Digital Marketing Publication. Discover the creative campaigns that were recognized as part of YouTube Works awards.

"Shifting your marketing mindset to look beyond this quarter’s goals can be difficult. However, a brand only exists when it has customers."

Each part of 2021 will be a distinctive marketplace with a discrete set of opportunities. Brands must plan accordingly. The ‘More COVID’ Part Of The Year Each part of 2021 will be a distinctive marketplace with a discrete set of opportunities. Brands must plan accordingly.

When, why, and how do consumers cope with a status threat by choosing to “pivot” to alternative domains?

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