Vulnerability in Employer Branding: Why to Avoid Bragging on Your Career Site
Creating employer branding strategy that will make your company stand out will make you attract more relevant talent to your company. One of the approaches is showcasing vulnerability to better connect with candidates.
Why Most Companies Should (Not) Publicly Celebrate History, Heritage & Awareness Months
Is your company quick to post about the many monthly observances like Black History Month, Women’s History Month or Pride? You might want to think twice and look inward before jumping on the next social media post bandwagon as part of your DEI efforts.
By: Liz Du, Employer Brand & Talent Marketing Leader The candidate experience and the Employee Value Proposition (EVP) are fundamental elements of a company’s employer brand. But, often they are not consistent. I’m here to talk about the importance of aligning the two for a more comprehensive (and cohesive!) employer branding strategy. Generally speaking, the EVP is a fairly well-defined and clear construct - the foundation for messaging, campaigns and other employer brand programs. The key to
How to build an employer brand that everyone wants to work for
It's a shame that most employers spend so much time, money, and energy actively pursuing the best talent. Instead of always searching for top talent, why not turn your company into a talent magnet – where employees love working for you and prospective employees dream of joining your team? Sounds ama