How to Use a Candidate’s ‘No’ to Strengthen Your Employer Brand Strategy - CEOWORLD magazine
In a job seeker’s market, it’s important to have a strong employer branding strategy that will help you attract and engage the right candidates. Looking at your business through the lens of those rejecting a job offer gives you insight into potential missteps and what you’re doing well when it comes to your employer brand. Here’s how to get […]
Is Now the Right Time to Refresh Your EVP? - Brandwagon
LinkedIn0Facebook0Tweet0Email0Print0 It’s a really interesting point in time for those embarking on EVP refreshes. Since the pandemic hit, I’ve been in a fortunate position to have run a number of employee research projects, across a number of industries. What I’ve seen is a significant increase in support for teams to invest in building out their […]
Marketers rarely get what they pay for – the Gannett ad debacle was just the latest
Samuel Scott takes a look at the recent news that newspaper giant Gannett gave advertisers inaccurate information to advertisers on where their ads were running for nine months. He offers up advice to buyers wanting to protect themselves from similar problems.
The Multidisciplinary Approach to Thinking - Farnam Street
Peter Kaufman is one of the most successful businessmen of our time, and yet few people have ever heard of him. He’s the CEO of Glenair, an aerospace company based in California, and the editor of Poor Charlie’s Almanack, a book about Charlie Munger. This speech was to the California Polytechnic State University Pomona Economics Club. …
One Question Employer Brand Professionals Must Answer
Do you know what makes your organization different? If not, it’s time to find out. Employer brand professionals need to know what makes your organization different in order to market and stand out to attract candidates.