Talking Talent Live: Episode 3 James Ellis the Employer Branding Nerd
Employer Brand Headlines Newsletter
How To Eliminate Organizational Debt
The debt that’s crippling your company isn’t on your balance sheet. Here’s what to do about it.
Does Your Company’s Culture Reinforce Its Strategy and Purpose?
Good strategy has traditionally been seen as the key to business success. More recently, purpose has become an essential element of doing business. But something else is missing: culture, or the essential elements of how an organization and its employees behave, as well as its governing beliefs and principles. And yet, culture often receives less attention than purpose and strategy. The author thinks of purpose, strategy, and culture as a triangle: Each angle connects with and shapes the other two, and if one changes, the other two must evolve and adjust to maintain balance and shape, or the triangle breaks and falls apart. He presents three types of levers companies can use to profoundly shape an effective culture and allow their strategy to come to fruition.
One Strategy For Building Global, Local And Personal Brands - Branding Strategy Insider
We are experiencing three over-arching colliding forces: increased globalization, increased localization, and increased personalization… all happening
What Are Brand Values? + Examples | The Branding Journal
What are brand values, why are they critical to any brand strategy, and how you can define them for your brand? Let's dive in!
Unlock the Power of Purpose
A new framework helps companies implement a corporate purpose that engages employees and drives their daily actions.
Design Your Organization to Match Your Strategy
An organization is nothing more than a living embodiment of a strategy. That means its “organizational hardware” (i.e., structures, processes, technologies, and governance) and its “organizational software” (i.e., values, norms, culture, leadership, and employee skills and aspirations) must be designed exclusively in the service of a specific strategy. Research suggests that only 10% of organizations are successful at aligning their strategy with their organization design. Some of the problem is a gross misunderstanding of what the word “alignment” actually means in this context. When it comes to executing strategy, alignment means configuring all of the organization’s assets in the service of your stated strategy and making sure there is no confusion about what each part of the organization does to bring it to life. If you’re embarking on executing your company’s strategy, here are six ways to make sure your organization is designed to do it successfully.
Employer Brand Crises Management Is On The Rise
As the employee voice rises, companies are increasingly grappling with crisis management that impacts more than recruitment.
Why Only One Brand Benefit Is Not Enough - Branding Strategy Insider
Demographers say that aside from an apocalyptic event, demography is destiny. A global pandemic can be considered an apocalyptic event. Covid-19 did not
The Critical Link Between Brands And Feelings - Branding Strategy Insider
You’ve probably seen this quote before, it shows up at nearly every Brand conference: “People will forget what you said, people will forget what you did,
Making a case for employer branding investment
In speaking with and listening to hundreds of talent practitioners and employer branding colleagues in the field, we are seeing increasing demand from the C-Suite to invest in Employer Branding. This article will summarize some core messaging and metrics to make the case for investment in employer b
Grace Blue - From The Great Resignation to The Great Recalibration
The workplace reckoning in the wake of the Great Resignation
To attract and retain talent, employers have to confront the fact that one-size-fits-all no longer suffices, says the founder of financial wellness platform BrightPlan.
New Deep Narratives: we need new stories of what it means to be human - Culture Hack Labs
It’s time to accept that an increasingly complex world, we need to adapt to more nuanced stories and resist the urge to hone in on the one that is the most black-or-white.
Three ways to prevent hybrid work from breaking your company culture
It’s tough to maintain a cohesive culture when half of your employees—or more—regularly work from home. Specific steps can help.
How to collaborate on content across business functions - Ragan Communications
We asked the Ragan Advisory Board for collaborative tips on crowdsourcing content from teams across your organization.
Elon Musk’s return-to-office threat to Tesla staff sparks Twitter spat with Australian billionaire
Atlassian boss Scott Farquhar says he’d be happy to poach Musk’s employees for remote jobs at his software company, which allows staff to work from home
Goodbye Relevance, Hello Relatability: The New Industry of Brand Connection
Relatability is the only way to cut through the noise of relevancy.
3 Ways to use “Growth Mindset” Language in Job Ads [+ examples]
What is “growth mindset language”? And, how do you use it to create better job ads? A growth mindset means showing there’s room to learn and improve, in a positive way. When someone has a growth mindset, they believe they’re not limited by inherent abilities. They’re able to grow, change, and adapt. This theory is …
The Employer Brand Reveal: And the Magic and the Pride that Comes With it (Every Time) - Shaker Recruitment Marketing
Last month marked my first business trip since Q1 2020. It seems like one million years ago, and to put it mildly, an incredible amount of changes have taken place since this time. Both personally, professionally, and societally, nothing is the same. I am a different person – my family of five, is […]
10 Signs It’s Time to Pull the Plug on Your Marketing Campaign
Don't let sunk cost fallacy be the reason to continue a poor marketing campaign. Here, we detail the warning signs of a bad campaign before it's too late.
Be Different
Brand Leadership Has A Courage Requirement - Branding Strategy Insider
Many times, brand-businesses have insights about the future but do not find the courage to act on these insights. Lack of courage occurs for a number of
How to Respond When an Employee Quits
Someone giving notice doesn’t have to be the end of the world or the end of a relationship. In this article, the author offers advice for how to respond in a constructive and professional way when someone says they’re quitting. First, take a moment to digest the news. It’s okay to show you’re surprised or to say something like, “Wow, I wasn’t expecting that.” The last thing you want to do is react impulsively and say something you might regret that would leave the individual with a negative impression of you and the organization. Notice and manage any in-the-moment reactions and depersonalize the news. It’s also important to show your support and genuine interest in why they’re leaving and what they’re going to do next. And make sure to get alignment on what they need and what you need from them before they leave to ensure a smooth transition. It may involve some give and take and could include finishing a specific project or set of tasks, training others to take over these responsibilities to minimize disruption, or even hiring their replacement. Using these strategies can help all parties move on in a positive way.
10 Red Flags That May Indicate Your New Hire Is a Bad Fit
How can you tell if it's just new-hire jitters or if they're not a good fit for the role? Here are 10 red flags that may indicate your new hire Is a bad fit.
Key Stats That Prove the Importance of Employer Branding
Are you wondering if it's really worth it to focus on your employer branding? Click here to discover some key stats that prove it's important.
Can you achieve long and short at the same time? Usually, no
It’s appealing to fulfil brand and sales objectives in one execution, but they’re so different that you’ll probably fail at both.
Top 5 Most Critical CMO Priorities For B2C Brands
New Forrester data reveals the top five priorities for marketing leaders during the remainder of 2022.
Orchestrating Workforce Ecosystems: Strategically Managing Work Across and Beyond Organizational Boundaries
New research examines the challenges of leading and coordinating workforces that increasingly rely on external contributors.
How the Best Teams Keep Good Ideas Alive
Many leaders feel stuck. They know that employee perspectives are crucial for retention and innovation, but they struggle to single-handedly create a culture where employees are empowered both to speak up with ideas and to see them through — where it’s the good idea that matters, rather than the role or status of the person who initially raises it. Based on their research on “voice cultivation” — the collective, social process through which employees help lower-power team members’ voiced ideas reach implementation — the authors have identified several tactics leaders and their teams can use to help ensure good ideas make it to implementation: amplifying, developing, legitimizing, exemplifying, and issue-raising.