Employer Brand Headlines Newsletter

The hiring market is down in industries like tech. Still, companies cannot deprioritize talent acquisition. What does 2023 hold?

Change is a fact of business life. And "culture-add" hiring is a powerful way employers can prepare for change. Learn how to make it work

When it comes to strategy, one way to meet radically new expectations in your industry is to draw from the impressive and surprising strategies that are being used in other industries. Why can’t interacting with an insurance company be as responsive and transparent as interacting with Uber? Why can’t checking into a hospital be as seamless as checking into a hotel? These are the sorts of questions that more and more customers are asking, and the questions that a winning business strategy must answer. You won’t find those answers if you limit your strategic vision to what other companies in your field are doing. Remember, your competitors aren’t always who you think they are.

As undervalued performers become more visible, they also gain more options to leave their employers.

For Canada, growth in real GDP is projected to slow from 3.2% this year to 1% in 2023 before strengthening to 1.3% in 2024, according to the OECD. At the same time, we are in the midst of chaos for the workforce, inside Canada and globally. A multi-factoral shortage of skilled labour and a turn toward a more agile workforce and an economy that is increasingly geared toward the 'gig worker' has created more pressure than ever before for executives to expand and reimagine human capital strategies.

WeTransfer asked 6,500 creatives from 180 countries about how they feel regarding their profession and prospects for the future. Welcome to the fifth edition of the Ideas Report.

A powerful brand is the consistent identity of a trusted source. A powerful brand reflects its trusted reputation for quality, leadership, and integrity,

The key to B2B branding is differentiation. Learn how to improve your B2B messaging by connecting emotionally with your consumers.

Episode 8 of the Take on Tomorrow podcast features Standard Chartered’s group head of human resources, Tanuj Kapilashrami, and the joint global leader for PwC’s people and organization practice, Pete Brown, on changing workforce expectations.

Culture is divided and so are brands. What do brands need to do to navigate a polarized society?

The branding color psychology myth (as shown in infographics) is still prevalent among marketers today, despite being debunked repeatedly by expert marketers.

The creator economy has made influencer marketing more popular. Learn how the strategy can benefit your business.

Learn from the founder of The Tilt and Content Marketing Institute on how marketers can work with content creators, and why they should.

To grow, B2B brands need to build better emotional connections. Could a character or mascot be right for your brand?

Shared with Dropbox

Despite a near-universal desire to work for an employer that supports their well-being, many say companies don’t currently do this.

45% of American workers wouldn't wish their job on their worst enemy.

The Relative Aspect of Competitive Advantage Positioning

SHAREThe purpose of a branding workshop is for business leaders and branding strategists to define the strategy or vision for the brand. The workshop environment facilitates collaboration, ingenuity, more off-the-wall ideas, and communication. In short, it gets everyone creative and on the same page. If you’re leading a branding workshop, the ideal outcome is that […]

Is purpose really the most important part of your brand? Find out how de-positioning can be the secret to growing your brand and business.

This video posted by Samuel Bendett got my attention. It shows a drone made of sticks and a few plastic propellers powered by a simple motor. Have a look.

Rebranding isn’t just about outputs, it’s about taking the opportunity to find new brand opportunities and unexpected outcomes.

In a recent study, respondents said leadership is perceived to be the greatest when their leader’s communication quantity is well-calibrated. This is what that means.

#WF37 - The first rule of Digital Transformation is - Do not mention Digital Transformation

Universum's recent analysis of global talent preference trends suggests that students around the world are prepared to step up to more performance oriented employer brand messaging given the challenging times ahead. Late 2021 and early 2022 were a great time for students joining the job market.

Strategy experts weigh whether companies should expect monetary returns from diversity, equity, and inclusion investments.

From "asynchronous" to "core work hours" to "proximity bias," here are the new terms that are informing the workplace of tomorrow.

Your brand – you’ve spent years getting it to the exact place you want it to be in and now it’s there, in that perfect position in your market. Your

“Your employees can either be a significant contributor to brand success, or a major detractor.” We share this advice with clients all the time. In the relationship-driven world of B2B, employees need to understand, embrace, and then embody your brand promise in order for it to be the...

Is the power of branding being eroded by a preoccupation with aesthetics over its economics? Learn how to get your brand balance back.