Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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A Brand Is More Than Its Name - Branding Strategy Insider
A Brand Is More Than Its Name - Branding Strategy Insider
Brands are dynamic. Great brand leadership evolves brands in order for brands to stay relevant and differentiated in the customer’s mind. Just because a
·brandingstrategyinsider.com·
A Brand Is More Than Its Name - Branding Strategy Insider
Employer Value Proposition (EVP) and employer branding
Employer Value Proposition (EVP) and employer branding
As widely accepted, a proper definition of Employer Value Proposition is the key aspect in attracting, engaging, and retaining talent. Top tech talents will always consider your EVP when analyzing how well you maintain your employer brand on various platforms.
·wearedevelopers.com·
Employer Value Proposition (EVP) and employer branding
Turn Your Employer Brand Into a Growth Driver
Turn Your Employer Brand Into a Growth Driver
How to turn your employer #brand into your next big growth driver: Why employer #brand should now be a priority for any #marketing team:
·linkedin.com·
Turn Your Employer Brand Into a Growth Driver
Candidate Personas: Your Competitive Advantage to Attracting Talent
Candidate Personas: Your Competitive Advantage to Attracting Talent
We’ve been talking about the importance of candidate personas for the past decade and still this tactic is being overlooked in the recruiting process. Candidate personas are the most valuable tool you can use in attracting, engaging and competing for talent - when you do it right.
·linkedin.com·
Candidate Personas: Your Competitive Advantage to Attracting Talent
When Employer Branding Is One Big Waste of Time
When Employer Branding Is One Big Waste of Time
Employer brand is relatively new considering how old some of the archaic recruiting tactics we use really are. For anyone just recently discovering the concept, employer brand is marketing for the employee experience. It’s a series of pillars, values, and experiences that captures an employer’s reputation as a place to work, as opposed to the…
·ere.net·
When Employer Branding Is One Big Waste of Time
The 'Flippening' will usher in a Golden Age of B2B marketing
The 'Flippening' will usher in a Golden Age of B2B marketing
Brand marketing creates more financial value than short-term performance marketing - the sooner B2B marketers flip their perspective and start allocating budgets accordingly, the better it will be for everyone in B2B.
·marketingweek.com·
The 'Flippening' will usher in a Golden Age of B2B marketing
Tone Knob
Tone Knob
Sharing, learning from, and geeking out about brands who do brilliant things with their tone of voice. Dial in every fortnight. Written by Nick Parker. www.nickparker.co.uk. Click to read Tone Knob, by Nick Parker, a Substack publication with thousands of readers.
·toneofvoice.substack.com·
Tone Knob
Three unusual questions to make job candidates think
Three unusual questions to make job candidates think
Interviews often default to predictable questions that lead to equally predictable answers. Here’s how to get some meaningful insights into what makes people tick.
·strategy-business.com·
Three unusual questions to make job candidates think
Marketers Guide To Gaining Board Member Buy-In
Marketers Guide To Gaining Board Member Buy-In
It was an autumn day at P&G. We as a team had tried for the third time to get Board buy-in to launching a new shampoo, only to be told for the third
·brandingstrategyinsider.com·
Marketers Guide To Gaining Board Member Buy-In
When writing a job ad, pretend you're a stand up comedian.
When writing a job ad, pretend you're a stand up comedian.
One of the subtleties about recruitment advertising that a lot of recruiters miss is the idea that when writing a job ad (or an email or Inmail) their first objective should be to get people to want to read it. Basically, that means doing one of two things: 1. Write an opening sentence that explicitly … When writing a job ad, pretend you’re a stand up comedian. Read More »
·blog.copywritingforrecruiters.com·
When writing a job ad, pretend you're a stand up comedian.
Follow your S curve
Follow your S curve
In her new book, Smart Growth, consultant and speaker Whitney Johnson describes how the best career paths trace an arc of self-discovery.
·strategy-business.com·
Follow your S curve