Employer Brand Headlines Newsletter

Researchers have reached some helpful conclusions about how to be more productive.

The biggest challenge in marketing is indifference. Because convenience is the most powerful factor in the marketplace, bar none. People don’t want to

In the dynamic world of branding, an interesting and potentially important new concept has emerged that deserves attention. Although it is still loosely defined, the era of “Brand Vibe” has arrived. Brand Vibe has been variously explained as a cosmetic brand upgrade, but I would argue that, to be...

Unveil the evolution of content marketing with insights on AI & the balance between aesthetic and functional answers. Gain actionable strategies to thrive in today's digital landscape.

As a B2B marketer, do these words seem familiar? "We keep trying to articulate our difference, but it feels vague compared to our competitors." "Our

In the quest to discover the most effective ways to identify candidates in interviews, we've gathered insights from top recruiting experts.

Consider how specific AI tools will impact your own skills and capabilities.

The story of Katalin Karikó and Drew Weissman, the winners of the 2023 Nobel Prize in Physiology or Medicine for their discoveries underpinning the mRNA vaccines against Covid-19, holds lessons for others who are pursuing radical ideas. Drawing on their interview with Karikó and those of others with Weissman and her, the authors extrapolate lessons on why pairs can be more effective in pursuing seemingly wild ideas and how to find someone to take the journey with you.

Over the last few years, there’s been a renewed focus on burnout, a serious physical and psychological condition that requires attention and care. But a narrow focus on burnout ignores another key part of wellbeing — the more subtle but equally important ongoing maintenance of one’s energy, especially through the daily challenges of leadership. The authors identify five key energy batteries: physical, mental, emotional, spiritual, and social. Once you identify which batteries are depleting and why, you can implement mini-habits to help you recharge.

As the tech evolves and becomes more commonplace, we want it to help not hinder output and to amplify voices, not dull them. So, whether you’re wanting to increase AI use in your Employer Brand or you’re just starting out with it, this report will give you some thoughts and ideas on balancing it with authenticity.

The cost of an employer brand can be measured in lost time, lost money, lost trust, and lost opportunities–all things your company can’t afford to pay.

Everyone thinks they want to build an innovative, freewheeling culture, but employees can always spot the disconnect between aspiration and reality.

Marketing has some important evergreen principles. One principle is this: just because a brand-business is customer-focused does not mean that customers

In a business world upended by remote work and AI, bosses are searching for new ways to measure productivity.

The company spent $700 million of layoffs in January alone.

Managers who seem to be delivering others’ messages rather than acting autonomously can lose credibility and authority.

A four-step framework to help leaders look inwards to better lead organisational change.

As companies continue to conduct layoffs, despite signs of economic recovery, it’s normal to feel powerless. Sometimes thwarting a layoff is impossible. For example, there’s not much you can do if your entire business unit is being cut because company goals have changed and your work is no longer relevant. But there are proactive measures you can take to assert some control over your professional destiny. The author presents five common reasons for layoffs and strategies for countering them.

Google’s Official Digital Marketing Publication. Explore the consumer research study that shows the role creator content plays in purchase decisions.

The pandemic triggered a cascade of work-related challenges. Now, as the great work reset rolls on, why should employers focus on learning?

From inviting rejected applicants to join a talent community to personalizing rejections with respect, explore the valuable strategies.

What details matter most and should be included in the company description for your job post? Use this formula.

Strong teams include diverse perspectives, and healthy working relationships and successful outcomes hinge on honest communication. But there are ways to make sure you “fight right.”

Why work feels so broken right now — and how it can be repaired

The Blu Ivy Group team discusses the top 11 employer brand and culture trends of 2024 in this episode of Blu Thread Conversations.

Strategy is “Future Competitive Advantage”. This definition works both at the level of the firm and at the level of the individual. What will the future

Developing business acumen doesn't have to be difficult. Learn key tips to help you understand the business be a contributing partner.

Show your boss this research 👆#workculture #worklifebalance #wellbeing #wellbeingatwork #research #wellbeingresearch #rto #flexibleworking #futureofwork #futureofworktrends #4dayweek #remoteworking #wfh #workfromhome #worldofwork #ukresearch

“I've seen better acting by hostages in direct to DVD movies,” one anonymous worker wrote about the video.