The Importance of Identifying Candidate Personas to Communicate Your EB Successfully
As with all marketing disciplines, understanding your customer is absolutely key to employer branding. Who are they? What interests them? What’s really important to them work-wise? To communicate effectively, you have to know exactly who you’re communicating to. But in most cases, your target market isn’t just one demographic. Talent needs vary, from entry-level […]
How can marketing leaders make 2022 the year of the Great Retention? | Econsultancy
Marketing Week’s Career and Salary survey highlights a reliance on hiring, rather than training, to fill marketing skills gaps. Econsultancy’s Richard Robinson urges marketing leaders to address this imbalance.
Climb the ladder of content curation maturity - Content Company, Inc. - Digital & Content Strategy Consulting for Content-Rich Websites - Hilary Marsh
Your organization is somewhere on this ladder, and you will benefit by moving up. Content curation is a powerful approach to making your association more valuable than ever to members whose needs have changed dramatically. Start by identifying where you are today, and then move gradually up the maturity ladder. Even if you haven’t been…
Expected business concerns predicted for 2021 were dramatically different from the challenges leaders actually faced last year. That’s the most notable finding in hireEZ’s recent 2021 Recruiting for Recovery and 2022 Recruitment Outlook Reports. When reflecting on mid-year and end-of-year responses from talent acquisition pros, the following trends were illuminated: Early investment priorities struggled to…
Wins, Sins and Great Big Grins - social media basics for recruiters
A blog post from Christina Robinson at Green Umbrella Marketing really is “must read” content. I’m delighted she’ll be sharing a blog each month here with us! So, there it is… the world of social media. It’s going to be your saviour! Clients will be rushing to make you their recruitment partner of choice. Candidates […]
Emotional Rescue – How to embrace feelings to save internal communication and the employee experience • Strategic Internal Communications Agency Ottawa
If you are alive, you feel emotion. Think about that for a minute. People experience one of about 34,000 emotions at any one time. These feelings drive how we think, our ability to learn, and how we act and respond to what is happening around...