Employer Brand Headlines Newsletter

"Purpose shouldn’t just live in the marketing department. Instead, it should be an internal and external cultural imperative for everyone."

"While many organizations value their employees, not enough have committed to treating them the same as customers."

It’s a really interesting point in time for those embarking on EVP refreshes. Since the pandemic hit, I’ve been in a fortunate position to have run a number of employee research projects, across a number of industries.

Fostering a sense of belonging among employees can help organizations improve retention and performance.

We chat with founder of Notepad Naeem Alvi-Assinder to find out more about the ethos of his brand strategy and design agency.

Discover high-quality examples of content to post on TikTok to generate engagement and connect with your audience.

Musk’s critics get sharp rebuke

The following is adapted from Give & Get Employer Branding. As an industry, employer branding is still in its infancy, but despite how young the profession may seem, you can find examples of employer brand and employee value propositions (EVPs) dating back hundreds of years, all the way to the Frenc

The letter calls on ways for SpaceX to fix its reputation and culture.

How the Internet Influenced a Generation's Worldview

"I don’t gain anything besides a commute."

If you look for arguments to have/update your #EVP here is some #data from WTW and McLean & Company #attraction #attrition #engagement...

What is important for talent nowadays, and how do companies position themselves with regard to these aspects. In this article, you will learn about three challenges companies are facing and three pieces of advice on how to tackle them.

The debt that’s crippling your company isn’t on your balance sheet. Here’s what to do about it.

Good strategy has traditionally been seen as the key to business success. More recently, purpose has become an essential element of doing business. But something else is missing: culture, or the essential elements of how an organization and its employees behave, as well as its governing beliefs and principles. And yet, culture often receives less attention than purpose and strategy. The author thinks of purpose, strategy, and culture as a triangle: Each angle connects with and shapes the other two, and if one changes, the other two must evolve and adjust to maintain balance and shape, or the triangle breaks and falls apart. He presents three types of levers companies can use to profoundly shape an effective culture and allow their strategy to come to fruition.

We are experiencing three over-arching colliding forces: increased globalization, increased localization, and increased personalization… all happening

What are brand values, why are they critical to any brand strategy, and how you can define them for your brand? Let's dive in!

A new framework helps companies implement a corporate purpose that engages employees and drives their daily actions.

An organization is nothing more than a living embodiment of a strategy. That means its “organizational hardware” (i.e., structures, processes, technologies, and governance) and its “organizational software” (i.e., values, norms, culture, leadership, and employee skills and aspirations) must be designed exclusively in the service of a specific strategy. Research suggests that only 10% of organizations are successful at aligning their strategy with their organization design. Some of the problem is a gross misunderstanding of what the word “alignment” actually means in this context. When it comes to executing strategy, alignment means configuring all of the organization’s assets in the service of your stated strategy and making sure there is no confusion about what each part of the organization does to bring it to life. If you’re embarking on executing your company’s strategy, here are six ways to make sure your organization is designed to do it successfully.

As the employee voice rises, companies are increasingly grappling with crisis management that impacts more than recruitment.

Demographers say that aside from an apocalyptic event, demography is destiny. A global pandemic can be considered an apocalyptic event. Covid-19 did not

You’ve probably seen this quote before, it shows up at nearly every Brand conference: “People will forget what you said, people will forget what you did,

In speaking with and listening to hundreds of talent practitioners and employer branding colleagues in the field, we are seeing increasing demand from the C-Suite to invest in Employer Branding. This article will summarize some core messaging and metrics to make the case for investment in employer b

To attract and retain talent, employers have to confront the fact that one-size-fits-all no longer suffices, says the founder of financial wellness platform BrightPlan.

It’s time to accept that an increasingly complex world, we need to adapt to more nuanced stories and resist the urge to hone in on the one that is the most black-or-white.

It’s tough to maintain a cohesive culture when half of your employees—or more—regularly work from home. Specific steps can help.

We asked the Ragan Advisory Board for collaborative tips on crowdsourcing content from teams across your organization.

Atlassian boss Scott Farquhar says he’d be happy to poach Musk’s employees for remote jobs at his software company, which allows staff to work from home