Employer Brand Headlines Newsletter

Are you wondering if it's really worth it to focus on your employer branding? Click here to discover some key stats that prove it's important.

It’s appealing to fulfil brand and sales objectives in one execution, but they’re so different that you’ll probably fail at both.

New Forrester data reveals the top five priorities for marketing leaders during the remainder of 2022.

New research examines the challenges of leading and coordinating workforces that increasingly rely on external contributors.

Many leaders feel stuck. They know that employee perspectives are crucial for retention and innovation, but they struggle to single-handedly create a culture where employees are empowered both to speak up with ideas and to see them through — where it’s the good idea that matters, rather than the role or status of the person who initially raises it. Based on their research on “voice cultivation” — the collective, social process through which employees help lower-power team members’ voiced ideas reach implementation — the authors have identified several tactics leaders and their teams can use to help ensure good ideas make it to implementation: amplifying, developing, legitimizing, exemplifying, and issue-raising.

People need a shared understanding of what digital transformation means. Aristotle has a framework that helps.

Finding the right candidates for a job is difficult, but it can be much easier with social recruiting ideas. Discover some tips to get better candidates.

Need help growing and cultivating a great company culture? Most managers do! Here are some things to keep in mind as you grow your team.

I estimate that in-the-office workers get up to 50% more career-building options than remote workers

We’re entering an era of the unified brand, when employer brand marketing makes a supercharged contribution to business growth. Are you ready?

Looking to refresh your blog or website? Learn why content audits of your old blog posts and other published work are so important.

In celebration of the everyday

What can businesses do to make an impression on potential candidates and outpace their competitors when it comes to talent acquisition? A well defined employee value proposition (EVP) is an important first step

The Future Does Not Fit in the Containers of the Past. Edition 92.

The Lie at the Heart of the Biggest Story in Work

"If you’d find it hard to support our content breadth, Netflix may not be the best place for you,” the internal memo reads in part

Boundaries and accountability can help prevent employees’ “authenticity” from morphing into workplace incivility.

A conversation with Trump-era social media star Sarah Cooper about sudden fame and managing her career.

Peer coaching nurtures connections that make employees want to stay with the company.

Candidates, recruiters, HR - we all hate buzzwords in job postings. Especially when they become code for something different altogether.

If you are a hiring manager willing to learn the art of interviewing, here are 17 simple yet effective tips that can help you interview job candidates better.

For over 20 years, I’ve been working in or running my own branding agency. First design side, and then moving strategy side, I’ve learned a thing or two

Brilliant brands have truth, irreverence and simplicity in common, but what's possible when brands put these key three ingredients together?

No matter what industry you're in, you're going to run into naysayers, especially on the web. Here's how to turn those negatives into positives.

As I traveled the U.S. giving talks to economic development professionals on how their community brand could uniquely deliver the American Dream, I had

A quick, sure-fire approach to tame the brand strategy beast!

For all those who are trying to ace LinkedIn.

.@Gartner_HR research shows only 31% of #HR leaders believe their current employees are satisfied with their employee value proposition. The EVP for a postpandemic workforce must orient toward employees as people, not workers. Read on. #GartnerHR

You’ve probably invested a lot of your time, energy, and marketing resources in branding as a company. You’ve looked into ways to position your brand, its products and services at the top of searches for your potential clients.

In an ideal world, if your company hires people who perfectly fit your corporate values, you should have a crop of high performers perfectly aligned with your strategy, brand, and more. Unfortunately, quite a few companies have not adequately defined their values. A recent Leadership IQ study, “Why Company Values Are Falling Short,” shows that only…