Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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Tech in 2019 in 14 charts - Vox
Tech in 2019 in 14 charts - Vox
Lots of great data points on Vox's wrap up of 2019 tech trends. The most interesting one is how tech talent is continuing to cluster around a handful of cities. This blows my mind. We all know how expensive it is to hire in the obvious cities, so you'd assume companies would look beyond those cities for talent (and a steep discount), but that's not happening. Might be a good chart to show the hiring manager who asks why it's so hard to hire in Boston, SF and Seattle
·vox.com·
Tech in 2019 in 14 charts - Vox
Build a Culture to Match Your Brand
Build a Culture to Match Your Brand
The assumption is that culture creates the brand, and I think that's true to an extent. Your brand is the intentional and judicious selection of traits and ideas that highlight your culture. But can you go the other way? That is, can you use the brand to change the culture? Great article on the chicken/egg situation and some great ideas on how you can make an impact on the culture.
·hbr.org·
Build a Culture to Match Your Brand
It’s time to give your recruitment a makeover
It’s time to give your recruitment a makeover
We're reached peak-recruiting. As anyone with any real skill and a LinkedIn profile will attest, we've entered a world where recruiters can spam and annoy anyone with very little effort. It's time to pivot and reinvent your recruiting away from spamming and messaging and move towards building relationships. It's time to reinvent your recruiting.
·peoplemanagement.co.uk·
It’s time to give your recruitment a makeover
8 Organizational Metaphors - NOBL Academy
8 Organizational Metaphors - NOBL Academy
If you know me at all, you know I love metaphors. Lovelovelove them!!! So when I see an article by Bud Caddell (my favorite organizational management thinker) with his 8 favorite metaphors for organizations, I eat that up like it's dessert.
·academy.nobl.io·
8 Organizational Metaphors - NOBL Academy
The Value of Belonging at Work
The Value of Belonging at Work
I think I've mentioned that the concept of "belonging" is far more powerful than "joining" (think about that when you write your 47th "join us!" social media job post...), but the HBR goes deeper, defining the value of having people feel like they belong to the company. (Note the juxtaposition with the white paper above where isolation and loneliness are going to be a real problem).
·hbr.org·
The Value of Belonging at Work
Chevron Created a Virtual Summer Camp for Its Employees’ Kids
Chevron Created a Virtual Summer Camp for Its Employees’ Kids
Further evidence of companies embracing that the world really has changed? Chevron managed a virtual summer camp for its employees' kids. If your company cares about you, is there anything you care about as much as your kids??? So while this kind of thing will be common in the future, I love seeing companies pivot to embrace stuff like this.
·hbr.org·
Chevron Created a Virtual Summer Camp for Its Employees’ Kids
Aligning Employer And Corporate Brand Strategy | Branding Strategy Insider
Aligning Employer And Corporate Brand Strategy | Branding Strategy Insider
You know that my feeling is that the platonic ideal of employer brand isn't to be a silo, but rather a single perspective through a shared brand for the entire company. Ignoring how surprised I was that a marketing/branding magazine even know what employer brand was, here's a great article geared towards marketers on how to leverage a stronger employer brand.
·brandingstrategyinsider.com·
Aligning Employer And Corporate Brand Strategy | Branding Strategy Insider
Transforming Recruitment Marketing
Transforming Recruitment Marketing
When it comes to transforming recruitment marketing, I don't know anyone who knows more (or done more) within tech or large companies than Allyn Bailey. As she is someone who truly knows how to turn the biggest boats around, this series on how to think through your own recruitment marketing situation is going to be epic.
·linkedin.com·
Transforming Recruitment Marketing
2021 Employer Brand Predictions and Trends
2021 Employer Brand Predictions and Trends
Last year, I did a whole newsletter based on the various prediction stories people were writing (how'd that turn out?!) and this year it sure feels like no one's willing to put their head in the lion's mouth again. But I did find one brave soul willing to predict the future of EB for 2021. I could quibble about how "HR tech will focus more on candidates than recruiters" is a gimme as it is impossible for them to focus LESS on candidates, but it's a good read.
·exaqueo.com·
2021 Employer Brand Predictions and Trends
Your ATS Contains Gold - How to Easily Uncover a Hidden Competitive Advantage > Sourcing and Recruiting News
Your ATS Contains Gold - How to Easily Uncover a Hidden Competitive Advantage > Sourcing and Recruiting News
If you're going to force your candidates through your TSA-like ATS (huh... they share the same letters... weird), you better be taking advantage of it as a shared point of contact (and data) for candidates and recruiters.
·recruitingdaily.com·
Your ATS Contains Gold - How to Easily Uncover a Hidden Competitive Advantage > Sourcing and Recruiting News
3 Tenets of a Strong Remote Culture
3 Tenets of a Strong Remote Culture
It feels reasonable to me that in a time of virtual/remote everything, the thing that will help bring people together and build connection and increase productivity is shared learning. What we learn together is what keeps us together. That holiday zoom class where everyone learned to make gnocchi in their own kitchens was the highlight of your Q4? Keep that in mind and start supporting shared learning experiences at work as a means of developing culture.
·hbr.org·
3 Tenets of a Strong Remote Culture
Why Bother with Employer Branding?
Why Bother with Employer Branding?
The article itself sighs at yet another list of employer branding stats that you and I might find incredibly pedestrian, but having these kinds of things handy might help move that roadblock at work. Example: 91% of candidates seek out at least one online or offline resource to evaluate an employer’s brand before applying for a job.
·theundercoverrecruiter.com·
Why Bother with Employer Branding?
How Anxiety Traps Us, and How We Can Break Free
How Anxiety Traps Us, and How We Can Break Free
I can't be the only one who feels the hesitation and mild panic that comes from occasional work-induced anxiety. I would expect it to be somewhat endemic within our industry (though I have no data to back that up). So if you need a primer on how to think (and breathe) your way through anxiety at work, HBR has something for you.
·hbr.org·
How Anxiety Traps Us, and How We Can Break Free
How One Person Can Change the Conscience of an Organization
How One Person Can Change the Conscience of an Organization
I used to have a boss who used the phrase, "one man invading China" as shorthand for the person she tasked with a project that really should have gotten a LOT more resources. Of course, that could describe every employer brand person I've ever met, so I always love to see stories of how one person can make a difference in even large organizations.
·hbr.org·
How One Person Can Change the Conscience of an Organization
Confused About Who's Engaged? Try This Handy Engagement Test to Sort It All Out... - Fistful of Talent
Confused About Who's Engaged? Try This Handy Engagement Test to Sort It All Out... - Fistful of Talent
How can you figure out which employees are really engaged? Kris Dunn has a VERY interesting litmus test for managers. I love it because it taps into what engagement is all about: a willingness to take initiative to make tomorrow better.
·fistfuloftalent.com·
Confused About Who's Engaged? Try This Handy Engagement Test to Sort It All Out... - Fistful of Talent
10 principles of workforce transformation
10 principles of workforce transformation
There's a chance I've linked to this before, but in case I haven't, here are ten ways to encourage workplace transformation (yes, transforming your company is kind of your job). Focus, the experience, advocacy, influencers and metrics should all be very comfortable subjects in your vocabulary.
·strategy-business.com·
10 principles of workforce transformation
The Key to Engaging New Hires: Psychological Safety - TalentCulture
The Key to Engaging New Hires: Psychological Safety - TalentCulture
If there is "low-hanging fruit" in getting staff to engage with your employer brand, it is likely new hires. Get them before they become jaded or cynical, and show them how their engagement supports the brand and the company, and you can build an army of advocates. That said, Meghan Biro suggests the best way to engage with those new hires is to start by intentionally creating a sense of psychological safety.
·talentculture.com·
The Key to Engaging New Hires: Psychological Safety - TalentCulture
Building a Successful Brand: What Does It Mean in 2020?
Building a Successful Brand: What Does It Mean in 2020?
Branding Magazine takes a few steps back and asks, "what does brand success look like in 2020?" It's an interesting question for us employer branders, as many of us still have to explain our job and occasionally justify our existence (ugh). It's not a complex article, but might help you simplify your approach to what matters.
·brandingmag.com·
Building a Successful Brand: What Does It Mean in 2020?