Employer Brand Headlines Newsletter

Are you wondering how to keep your employees from leaving? Click here to discover how to improve employee retention during the Great Resignation and beyond.

It’s pretty easy to see how rapid and dramatic changes in technology and media necessitate a shift for companies. It is not quite as easy to see the

How good are you at predicting the future? That’s what “trust” is, really. A prediction about whether or not someone will live up to your current

Do you know if the right candidates can find your job? Start with this test to research your job titles & make sure your posts can be found.

As leaders pivot to remote and hybrid work models, humans and machines, workforce ecosystems and talent marketplaces, there is fear and excitement but is

Re-evaluating the “equality-efficiency” trade-off

Employers are trying desperately to ignore that we’ve become fundamentally different humans

Creating employer branding strategy that will make your company stand out will make you attract more relevant talent to your company. One of the approaches is showcasing vulnerability to better connect with candidates.

Marketing is about creating value. Marketing creates value for customers, for employees, for shareholders, and for the community. At its core, marketing

Transitioning to an aspirational culture attribute should be easily understood by everyone in the organization.

An experiment shows that target-independent pay can improve sales force performance, retention, and engagement.

As companies seek to attract and retain employees, they need to focus more on understanding workers’ individual purpose.

Want to make your emails more personable? Try creating a handwritten signature that stands out.

A Culture Study Takeover with Wendy Robinson

Is your company quick to post about the many monthly observances like Black History Month, Women’s History Month or Pride? You might want to think twice and look inward before jumping on the next social media post bandwagon as part of your DEI efforts.

Any word that’s really important is also confusing. Words like trust, love, friend, fair, honest, lead, connect, authentic, justice, dignity–they have dozens of different meanings. Perh…

By: Liz Du, Employer Brand & Talent Marketing Leader The candidate experience and the Employee Value Proposition (EVP) are fundamental elements of a company’s employer brand. But, often they are not consistent. I’m here to talk about the importance of aligning the two for a more comprehensive (and cohesive!) employer branding strategy. Generally speaking, the EVP is a fairly well-defined and clear construct - the foundation for messaging, campaigns and other employer brand programs. The key to

Corporate leadership coach Melissa Boggs’ new term defines the common disconnect between company promises and employee experience.

A movement is when a big idea inspires mass engagement by the culture. For years now, we have studied and developed movement strategies for brands. There

Sharp folks from across the First Round community share the small habits that great managers do, including delivering feedback with care, opening up about failure, and sending praise up the chain.

An ad can generate an exposure (e.g., an impression) or it can generate an engagement (e.g., a click). Most marketers seem to think engagements are more... 103 comments on LinkedIn

It's a shame that most employers spend so much time, money, and energy actively pursuing the best talent. Instead of always searching for top talent, why not turn your company into a talent magnet – where employees love working for you and prospective employees dream of joining your team? Sounds ama

Six strategies to help you set boundaries without burning bridges.

And get a real answer.

What should you do in your first 100 days on the job as a new employer brand professional? We've got 10 tips to help you hit the ground running.

Two techniques based on social science.

By applying neural insights to innovation, businesses can create memorable experiences that customers want to repeat.

We’re in a new phase of workplace evolution. Adapting to three key shifts in working practices will help people and productivity.