Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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5 Emerging Brand Trends For 2020 | Branding Strategy Insider
5 Emerging Brand Trends For 2020 | Branding Strategy Insider
This one came out too late for my summery of brand trends, but here are five emerging brand trends for 2020. I heartily endorse their first trend that as more and more "authentic reviews" turn out to be fake, candidates will stop relying on review sites as much. At the very least, candidates will change how they interpret those reviews, which should impact your own review site strategy. (And here's early examples from the Washington Post: companies that sell fake people.) Also see the fifth prediction: People will pay more for brands with a human side. As the de facto owner of the human side of your corporate brand, this is where you can make a real impact.
·brandingstrategyinsider.com·
5 Emerging Brand Trends For 2020 | Branding Strategy Insider
Build Adaptive Marketing with Psychographic Branding
Build Adaptive Marketing with Psychographic Branding
Adaptive marketing and psychographic branding?! Yup. It's time to raise your game, folks. As Seth Godin talks about, people don't want a 1/2" drill bit, or even a 1/2" hole to a screw. They want to be able to hang a picture to feel like they've accomplished something. Your employer branding will work if you can better define its meaning, and tailor it to different motivations.
·brandingmag.com·
Build Adaptive Marketing with Psychographic Branding
Supercharge Your Social Media with Sentiment Analysis
Supercharge Your Social Media with Sentiment Analysis
If you've been thinking about investing in tools to help you see the social media sentiment of your employer brand, this article is a nice primer. My own experience is that it is very hard to separate out consumer brand halo effects from employer brand. But this is how consumer brand pros do it.
·brandingmag.com·
Supercharge Your Social Media with Sentiment Analysis
What Top Consulting Firms Get Wrong About Hiring
What Top Consulting Firms Get Wrong About Hiring
So many companies rely on case-based interviews, that there's an assumption that they must be useful. 50 million Elvis fans can't be wrong, right? But there's a lot of data refuting the value of this kind of evaluation. As top consulting companies shift interview styles, there's an opportunity for employer branding to both shape what is being evaluated for (thus aligning with the brand) and communicate why the shift is happening (again, reinforcing the brand and how a holistic approach to talent might be driving these changes).
·hbr.org·
What Top Consulting Firms Get Wrong About Hiring
Harvard Business Review: Reasons to Rethink 'Employer Brands'
Harvard Business Review: Reasons to Rethink 'Employer Brands'
Joel Cheesman of Ratedly has a nice write-up on employer brand that leans heavily on developing a framework with which to see the problem first. It does my systems-driven heart good to see more and more people realizing that just jumping into employer branding without validated frameworks is kind of like buying a used car in a language you don't understand.
·ratedly.com·
Harvard Business Review: Reasons to Rethink 'Employer Brands'
What We All Long For As Job Candidates - Talent Board
What We All Long For As Job Candidates - Talent Board
Some interesting data from Talent Board on what candidates long for in their candidate experience. Spoiler: while most of us are focusing on sexy and cool programs when candidate really just want to feel like they've been heard.
·thetalentboard.org·
What We All Long For As Job Candidates - Talent Board
Valve's 'Handbook for New Employees' leaked, hilarious illustrations included - The Verge
Valve's 'Handbook for New Employees' leaked, hilarious illustrations included - The Verge
Consider how many people applied to Valve after seeing this viral employee handbook (which was designed as a public-facing document because it has a section on what it is looking for in new employees). If you read it, it is filled to the brim with so many little touches and brand-specfic in-jokes that it REEKS of publicity stunt, but an insanely specific one.
·theverge.com·
Valve's 'Handbook for New Employees' leaked, hilarious illustrations included - The Verge
Worst HR Document Ever, the Employee Handbook - Fistful of Talent
Worst HR Document Ever, the Employee Handbook - Fistful of Talent
Have you heard that joke that every item in an employee manual should be named for the person who necessitated that rule? The drinking at work social engagements is the Chad Rule, for example (he knows what he did)? Yeah. Employee manuals are kind of the worst. Don't take my work for it. Fistful of Talent agrees with me, calling it the "worst HR document ever." I bring this up because anything that sucks that people see is an opportunity to support your employer brand.
·fistfuloftalent.com·
Worst HR Document Ever, the Employee Handbook - Fistful of Talent
Show Bites: Keep Your Audience Hooked with Open Loops
Show Bites: Keep Your Audience Hooked with Open Loops
You you content marketers and lovers of narrative-driven employer branding, have I got some gold for you... but I'll tell you more in a minute. That feeling, right there, where the writer yanks the rug out from under you and doesn't immediately satiate your curiosity? That's emotional power, something referred to as an "open loop," a glitch in your own cognition you can leverage to create more engagement and emotional connections with people.
·marketingshowrunners.com·
Show Bites: Keep Your Audience Hooked with Open Loops
Finding Gen Z Talent in 2020: Three Predictions - TalentCulture
Finding Gen Z Talent in 2020: Three Predictions - TalentCulture
TalentCulture, in a three trends for hiring Gen Z talent article, suggest that we are in the midst of a shift in which tech talent doesn't always have a tech degree, which is interesting. As technology becomes democratized, it will simply be a larger element in every major's curriculum. And since you can download code and code snippets for free, it becomes easier and easier for other majors to tap into the tech. I mean, not all doctors started as biology majors.
·talentculture.com·
Finding Gen Z Talent in 2020: Three Predictions - TalentCulture
The Rise of the Chief Well-Being Officer | Hunt Scanlon Media
The Rise of the Chief Well-Being Officer | Hunt Scanlon Media
In an increasingly complex and stressful world with blurred lines between personal and work lives, workers at all levels need total well-being in all aspects of their lives. Expectations at work and home are no longer distinct or neatly separate – they are becoming one and the same. Savvy companies know that workers who are well
·huntscanlon.com·
The Rise of the Chief Well-Being Officer | Hunt Scanlon Media
Highlights from the LinkedIn Global Talent Trends report
Highlights from the LinkedIn Global Talent Trends report
LinkedIn looked at its own user data and discovered some trends for 2020 and beyond. The most interesting? They think that data and analytics have reached a kind of "inflection point" at which is it no longer a "one day" thing but more of a "we're falling behind" thing. Also, they are seeing trends that their next new hire is likely to be found internally than in recent years.
·business.linkedin.com·
Highlights from the LinkedIn Global Talent Trends report
Research: How to Build Trust with Business Partners from Other Cultures
Research: How to Build Trust with Business Partners from Other Cultures
I've got an open call for podcast and article ideas (feel free to chime in), and one of the big asks is more discussion on how to work with recruiters and other teams. While I try and put together my own thoughts, here's an article from HBR on how culture differences should be considered when building trust with other business units.
·hbr.org·
Research: How to Build Trust with Business Partners from Other Cultures
5 Trends Behind Growing Brand Communities | Branding Strategy Insider
5 Trends Behind Growing Brand Communities | Branding Strategy Insider
Have you wondered why your "talent community" (quotes intentional) isn't working? More to the point, have you had to explain it to your boss? I think the first issue for most of us is that we call it a community without understanding what a community really is. Here's a quick checklist to see if you really have a community or just a pretty mailing list.
·brandingstrategyinsider.com·
5 Trends Behind Growing Brand Communities | Branding Strategy Insider
Most Brand Loyalty Is Nothing But Inertia
Most Brand Loyalty Is Nothing But Inertia
Do yourself a favor and sit down before you read this (very contrarian but not "wrong") article on how brand loyalty is really just laziness and inertia in action. This might sting a little.
·brandingmag.com·
Most Brand Loyalty Is Nothing But Inertia
Half of job seekers rejected a job offer after an interview—here's why
Half of job seekers rejected a job offer after an interview—here's why
Usually, when we wonder, "why did someone apply and interview only to walk away from the offer?" we think about the question on an individual level. What was the issue with that person or interaction? But when you look more systemically, you might see that things like messaging, branding, and candidate experience timeline have just as much of an impact. CNBC asks why 50% of offers end up being rejected.
·cnbc.com·
Half of job seekers rejected a job offer after an interview—here's why
These 10 templates will make you rethink how you design value propositions | by @tor | Medium
These 10 templates will make you rethink how you design value propositions | by @tor | Medium
Taking an entire company, hundreds and thousands individuals' hopes, dreams and passion, and distilling it into something that might fit inside a fortune cookie without sounding... like a fortune cookie, is an art. So if the time has come to try your hand, here are some great value proposition templates to help you focus your thinking.
·tor.medium.com·
These 10 templates will make you rethink how you design value propositions | by @tor | Medium
Hate to Say I Told You So: The Latest Insights about Gen Z > Sourcing and Recruiting News
Hate to Say I Told You So: The Latest Insights about Gen Z > Sourcing and Recruiting News
Are you thinking seriously about Gen Z talent yet? You should. And not because they are the 23 and 24 year olds you're desperate to attract, but because they really are very different from their millennial predecessors. First and foremost? The current landscape of economic and political instability is forcing them to make very different choices in employer.
·recruitingdaily.com·
Hate to Say I Told You So: The Latest Insights about Gen Z > Sourcing and Recruiting News
Employee Activism Brings New Brand Challenges | Branding Strategy Insider
Employee Activism Brings New Brand Challenges | Branding Strategy Insider
What happens when your employees get politically active? This week, more than 360 Amazon employees signed a public petition demanding the corporation take action on climate change. The company responded by threatening to fire them. Last year, Google saw a mass walkout. Between Greta, a US presidential election and Brexit, the political and social landscape is getting very tricky. And yes, your employer brand plays a role. If you've established values and pillars around being green or being socially responsible, what happens when staff act on that? And do you know how leadership will respond?
·brandingstrategyinsider.com·
Employee Activism Brings New Brand Challenges | Branding Strategy Insider
The Three Minds of Successful Employer Branding – ERE
The Three Minds of Successful Employer Branding – ERE
What does it take to build a strong employer brand? Well, you need to know how to execute projects (tactical mind). You also need to be able to select and prioritize your projects (strategic mind), but theres something still missing. If you want your brand work to achieve maximum impact, you need to know how to tap into a third mind: the political mind. The Three Minds of Employer Branding over at ERE.
·ere.net·
The Three Minds of Successful Employer Branding – ERE