Employer Brand Headlines Newsletter

How to tell when a platform is going bad.

The video-centric TikTok platform is crushing boomer-centric Facebook in the lucrative business of influencer marketing.

Factors like job descriptions and much more can make or mar the volume and quality of candidates that apply for your vacancies.

The Dirty Work Theory: The lamentable work that many people avoid are great places to look for high impact, low hanging fruit.

archived 20 Aug 2022 00:02:49 UTC

Want better hiring results? Learn how smart recruiting tactics can help you find people that fit your culture as well as your job requirements

One of a brand’s most important elements is its perception as a responsible entity. This is especially true of a corporate brand. Responsibility is about

SHAREWhen companies ask my advice on brand renaming, my answer is typically to avoid change as much as possible. Consistency is so important to building a strong brand over time, and repetition is key to consistency. Right about when we’re getting sick of repeating our brand name is when our customers finally start to remember […]

From high-flyers quitting their jobs to Beyoncé singing about work-life balance, people are recalibrating their lives and relationships to their jobs. What’s changed?

As the business world changed how we approach work following the pandemic, modern recruitment technology propelled the industry into the new regime of work.

In the near future we’ll be seeing Brand Singularity, where personal brand is company brand is employer brand, and the product is the story...

Like it or not, the way we work has already evolved.

Most culture-forward founders will realize these days that employer brand matters. Employees evaluate your brand as a place to work in the same way consumers evaluate a brand in their purchasing choices.

It starts with becoming a hunter-gatherer of news within your organization.

When you're learning how to write better content, it's helpful to think of a friend who tells stories that never seem to get to the point.

The Future Does Not Fit in the Containers of the Past. Edition 109.

"Neuroscience provides these four drivers which are durable, predictable, and explain WHY people act the ways they do in a given context (like a category, stage of the purchase journey, or shopping channel)."

To be human is to be artificial.

How can you assess whether a prospective employer offers psychological safety? In this article, the author outlines concrete strategies to help you screen for red flags: 1) Look and listen for inclusive vs. exclusive language. 2) Stay attuned to clarity in answers to your questions 3) Determine if the employer will meet your requirements 4) Ask open-ended questions about the culture during your interview. One example of a good question to ask: “Can you tell me about a time a person or team messed up? What happened?” This question gets to the heart of psychological safety. Organizations that allow mistakes and don’t penalize employees for failure provide the psychological security workers need to take risks.

"Despite the odds, Netflix took a stand that was true to its brand. Being the streaming giant, they believe in the democracy of entertainment."

"This is often where the best, most powerful brand experiences are found, at the intersection between the promise of the brand, the needs of the customer, and the initiative of colleagues."

Marketers like to look into the future, but it often makes sense to also look into the past of a brand and try to identify forgotten associations that

At Ragan’s first Workplace Wellness Conference, Hilary Pillips Mehta, vice president of employee experience at Edelman unveiled findings from its latest report around employer trust and wellness at work.

Insider Comms for mixternal comms

With tech unemployment rates of half of the overall unemployment rate, the challenge that Tech recruiters face is unprecedented. And it’s not going to get easier anytime soon. A Korn Ferry study found that unless we attract more high-tech workers, by 2030, the US could lose out on $160 billion+ of annual revenues.

Digital fragrance as NFT, a $40 billion Dogecoin market cap, unprecedented stock market speculations... weirdness is no longer feared but leveraged!

In our era of globalisation, your job performance may depend on your “CQ”. So what is it?

It is becoming a bit easier to peer inside firms

A quick review of ERE reveals that there are “employer branding” articles and there are “recruiting” articles. Occasionally, a recruiting article might mention employer branding as a thing one could do — but always in an aloof manner. Likewise, employer brand articles seem to treat working with recruiting as the equivalent of eating one’s vegetables, something done because you have to. I see a gap between these two functions that not only shouldn't exist, but is keeping your company from maximizing its investment in both. As an employer brander, myself, I can see how the gap happens. We’re often so busy

Since it came into use, the concept and associated discipline of employer branding has undergone a significant transformation in how it is…