Employer Brand Headlines Newsletter

Brand marketing creates more financial value than short-term performance marketing - the sooner B2B marketers flip their perspective and start allocating budgets accordingly, the better it will be for everyone in B2B.

***How to write compelling job ads*** Our top ten tips, at a glance. We used to give this out at the end of the day as a summary of the course. Any questions...

5 tips to being an island of strategy in a sea of tactics

Sharing, learning from, and geeking out about brands who do brilliant things with their tone of voice. Dial in every fortnight. Written by Nick Parker. www.nickparker.co.uk. Click to read Tone Knob, by Nick Parker, a Substack publication with thousands of readers.

Interviews often default to predictable questions that lead to equally predictable answers. Here’s how to get some meaningful insights into what makes people tick.

Successful digital initiatives require metrics that track business results, not technology use.

Hybrid and remote work are complicating many of the collaborative challenges that were present long before the pandemic arrived.

A lot has changed — including you.

Did you know: Despite decades of work to increase women’s participation in STEM careers, the numbers are still deeply concerning.

It was an autumn day at P&G. We as a team had tried for the third time to get Board buy-in to launching a new shampoo, only to be told for the third

“Company A” says that hiring women is important and they want to attract and recruit female coders. It is all over their social media. They do training...

One of the subtleties about recruitment advertising that a lot of recruiters miss is the idea that when writing a job ad (or an email or Inmail) their first objective should be to get people to want to read it. Basically, that means doing one of two things: 1. Write an opening sentence that explicitly … When writing a job ad, pretend you’re a stand up comedian. Read More »

Mike Lazaridis was a genius of his time. He designed a record player out of Legos and rubber bands when he was four.

Musing on what makes effective company values.

In her new book, Smart Growth, consultant and speaker Whitney Johnson describes how the best career paths trace an arc of self-discovery.

And strategies to help smooth the transition.

Work that permits autonomy and demands problem-solving can bolster employees’ cognitive skills and ongoing learning.

Jonathan Brill is a globally recognized advisor and speaker on successful innovation under uncertainty. The author of Rogue Waves: Future–Proof Your Business

You might have missed the news: the last large Sears department store has closed. Twenty minutes west of Chicago’s O’Hare airport, the Sears at Woodfield

In this Black Leadership and Inclusive Storytelling panel, marketing leaders explore how brands can shape a more inclusive society and planet.

It was uncanny. Every time I needed some obscure type of screw, switch, or hinge, the team at my hometown hardware store—Elliott’s—knew exactly what I

Consider these 7 C’s to help facilitate employee growth and development in today’s workplace.

As with all marketing disciplines, understanding your customer is absolutely key to employer branding. Who are they? What interests them? What’s really important to them work-wise? To communicate effectively, you have to know exactly who you’re communicating to. But in most cases, your target market isn’t just one demographic. Talent needs vary, from entry-level […]

Corporate gifting pros told us the most common mistakes employers make when it comes to recognition.

During the Great Resignation, find out how employer brand managers can collaborate with marketing to monitor employer brand health to attract and hire ideal candidates.

The home furnishings giant enlists a maze-like layout, cheap food, and crafty psychology to get you to fill up your cart.

The marketing discipline is responsible for the creation and management of some of the largest and most important assets of the firm. Most of these assets