Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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brandchannel: Coronavirus: Brand Moves for Tuesday March 17
brandchannel: Coronavirus: Brand Moves for Tuesday March 17
We probably all have favorite ways companies are changing what/how they are working because of CV. Here's a great wrap-up of how 50+ companies companies are changing their products and internal processes. (Keep this list handy when your leadership is talking bout what changes you can make and you'll look like a genius when you can name other companies making similar changes.)
·brandchannel.com·
brandchannel: Coronavirus: Brand Moves for Tuesday March 17
Authenticity is now more important than ever during the coronavirus
Authenticity is now more important than ever during the coronavirus
Did you see that celebrity "Imagine" video? Cringe! To quote Elvis Costello, "Was it a millionaire who said 'imagine no possessions?'" Anyway, authenticity is only going to matter more during this crisis, but that doesn't mean it's any easier to foster or communicate. So here's some good thinking on how to re-think your digital comms to avoid that kind of cringe.
·marketingland.com·
Authenticity is now more important than ever during the coronavirus
Rethinking your live events marketing plan - Think with Google
Rethinking your live events marketing plan - Think with Google
Have you started planning on how you're going to shift any live events to a virtual setting, I can't guess what you're waiting for. Here is a helpful guide to serving your event via Google on how to approach the problem.
·thinkwithgoogle.com·
Rethinking your live events marketing plan - Think with Google
Today Is The Day Your Employer Brand Reveals It’s Real Value | LinkedIn
Today Is The Day Your Employer Brand Reveals It’s Real Value | LinkedIn
Why is an employer brand important? I am a total employer brand nerd. I talk about employer branding.I wrote an essay on how this is the time in which your employer brand is truly revealed. It is during a crisis that we see that we were putting our faith in pretty words to attract talent, or if we were portraying our organization in a meaningfully different way. I'm hoping its a little more inspirational than the this little description makes it sound.
·linkedin.com·
Today Is The Day Your Employer Brand Reveals It’s Real Value | LinkedIn
8 Brand Storytelling Structures | Branding Strategy Insider
8 Brand Storytelling Structures | Branding Strategy Insider
If you occasionally feel like you tell the same employer brand story over and over and over (guilty!), you might appreciate some different ways to tell a story. Take any profile, article, posting, or video and re-tell it in a new format and it will feel fresh and news (I mean, George Lucas was just retelling a samurai story in space and he's a billionaire).
·brandingstrategyinsider.com·
8 Brand Storytelling Structures | Branding Strategy Insider
Dissonance: Walking the Tightrope of Design Disruption
Dissonance: Walking the Tightrope of Design Disruption
So if our game needs to be elevated, one way it to start taking notes from the creative folk who help us choose what shoes, toothpaste and cereal to buy. Here's a good start to getting your gears turning: using dissonance to create tension and attraction. It's sometimes risky, but the payoffs can be game-changers.
·brandingmag.com·
Dissonance: Walking the Tightrope of Design Disruption
How Amazon Thrives On Being Misunderstood | Branding Strategy Insider
How Amazon Thrives On Being Misunderstood | Branding Strategy Insider
We're all so primed to being "understood," that in a lot of ways, it limits our thinking. If you care most about being understood, you end up softening or dumbing-down your strategy or idea, sometimes negating the idea altogether. So maybe being "misunderstood" is an interesting litmus test for your idea. Example: the history of Amazon, who has been misunderstood its entire corporate life.
·brandingstrategyinsider.com·
How Amazon Thrives On Being Misunderstood | Branding Strategy Insider
You’re Not Powerless in the Face of Uncertainty
You’re Not Powerless in the Face of Uncertainty
I've long stated that employer branders are crazy because their job involves being responsible for every aspect of the company that impacts the brand (i.e. all of it), without any of the authority to change things. Recent news only adds a new element to this madness: rampant uncertainty at every single level. But uncertainty isn't just survivable, but an opportunity for you to elevate your work, your company, and your ideas. How? Change your mindset as you embrace uncertainty.
·hbr.org·
You’re Not Powerless in the Face of Uncertainty
The Day After: What Will Recruiting Look Like? – ERE
The Day After: What Will Recruiting Look Like? – ERE
You know things have changed when even the recruiters and HR are willing to throw away the old rule book and design things around the new normal. Case in point: Robin Schooling's article on how all the old HR rules are being thrown out suggests that employer branding needs to step in NOW to partner with HR to invent the future. Remember: your brand can only be as good as your internal policies let you be.
·ere.net·
The Day After: What Will Recruiting Look Like? – ERE
Post | Feed | LinkedIn
Post | Feed | LinkedIn
We're seeing companies praised for pledging to not lay anyone off, for leaders taking deep pay cuts, for companies giving away its own resources to support a common good.
·linkedin.com·
Post | Feed | LinkedIn
Write a Job Description That Attracts the Right Candidate
Write a Job Description That Attracts the Right Candidate
Paging Captain Obvious: HBR finally has decided that job postings are a good way to attract better talent. Hey, who's snitchin?! Anyway, I just did a webinar on how to write better job postings faster, so if you want to see the recording, you'll have to ask me nicely. Just reply to this email.
·hbr.org·
Write a Job Description That Attracts the Right Candidate
Social shorts: YouTube's plans to compete with TikTok, Facebook’s new desktop app, and Reddit gets a poll feature
Social shorts: YouTube's plans to compete with TikTok, Facebook’s new desktop app, and Reddit gets a poll feature
I have to wonder if all this WFH has caused tech companies to roll out all its planned features early to keep our attention. Evidence? Facebook Messenger for groups, Youtube features to compete with Tik Tok, Facebook live gets accessibility features, and even reddit is rolling out new features. The best part? These features are free! Go engage your candidates!
·marketingland.com·
Social shorts: YouTube's plans to compete with TikTok, Facebook’s new desktop app, and Reddit gets a poll feature
Telling A Blockbuster Brand Story | Branding Strategy Insider
Telling A Blockbuster Brand Story | Branding Strategy Insider
How did Pixar, already known as a fantastic story-teller, change how it approached story and brand issues to reach the next level? By building an internal "brain trust." (For the record, so much of what we see as "great creative" isn't about inspiration, but about the systems and processes we put in place to foster that creativity.)
·brandingstrategyinsider.com·
Telling A Blockbuster Brand Story | Branding Strategy Insider
How 5 Brands Use WhatsApp For Marketing
How 5 Brands Use WhatsApp For Marketing
In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. Here's how brands leverage it.My feeling is that Europe and Asia have embraced WhatsApp far more than America (1.5B users globally, but only 23MM in the US) but that just means we can learn some lessons on how to leverage it. The best part? WhatsApp is free.
·blog.hubspot.com·
How 5 Brands Use WhatsApp For Marketing
Does Your Blog Need Its Own Social Media Channels?
Does Your Blog Need Its Own Social Media Channels?
Usually, when I get looped into "should recruiting have it's own social channels" fights, the fight is based on feelings and politics. How controlling is marketing being? How willing are you to care and feed the channel? Etc. But Hubspot offers a smart set of arguments as when when you should (and should not) launch your own dedicated social channels.
·blog.hubspot.com·
Does Your Blog Need Its Own Social Media Channels?
Free business marketing courses during coronavirus - Think with Google
Free business marketing courses during coronavirus - Think with Google
I don't want to be one of those "productivity-or-die" people. This situation is intensely stressful, so if you don't feel like using your WFH time to write a book or start a side-hustle, you'll get no judgement from me. But, if you want to learn something (and there is a webinar glut at the moment, so it's not hard to find stuff to learn), Google has a list of 9 free online courses that would really help you elevate your game.
·thinkwithgoogle.com·
Free business marketing courses during coronavirus - Think with Google
The software industry's greatest sin: hiring | Neil Sainsbury
The software industry's greatest sin: hiring | Neil Sainsbury
This article should arm you with a better argument with tech recruiters and tech hiring managers at to why their normal way of hiring is deeeeeeply flawed. I point it out because tech recruiting is one of those places that doesn't always embrace the power of employer brand, and when you read this article, it should become pretty clear where the disconnect it.
·neilwithdata.com·
The software industry's greatest sin: hiring | Neil Sainsbury
How Narratives Improve Ideas And Decisions | Branding Strategy Insider
How Narratives Improve Ideas And Decisions | Branding Strategy Insider
Remember, your brand is less a set of words, images or concepts, but of the stories people tell themselves and (obliquely) each other about why they work there. So here's a great piece on how you can use narrative to as a means to influence decisions.
·brandingstrategyinsider.com·
How Narratives Improve Ideas And Decisions | Branding Strategy Insider
Jessica Salfia, NBCT on Twitter
Jessica Salfia, NBCT on Twitter
If it seems like all the emails you've been getting all seem to say the same stuff, it's not just you. Here's a poem someone based purely on the first lines of recent emails (it's a winner).
·twitter.com·
Jessica Salfia, NBCT on Twitter
A test for leaders: Creating certainty amid uncertainty
A test for leaders: Creating certainty amid uncertainty
Prediction: we've reached "peak inspiration" with our brand messaging. We needed that sense of hope to get through the initial freak-out, and some companies did a great job with it. But leaning too much on inspiration can feel like eating too much of that chocolate bunny. Beyond peak-inspiration? Getting the work done. Where we get back to the pleasures of doing good work.
·strategy-business.com·
A test for leaders: Creating certainty amid uncertainty
The Virus Changed the Way We Internet - The New York Times
The Virus Changed the Way We Internet - The New York Times
NYTimes has a bunch of data on how people's internet use has changed since their lockdowns. This might be useful as you plan how you reach out to people in a COVID world. My big takeaway is that where phone-driven apps had been growing steadily, the fact that we're all locked at home with our laptops and TV means that they are taking up a LOT more of our screen time.
·nytimes.com·
The Virus Changed the Way We Internet - The New York Times
The New Normal - NOBL Academy
The New Normal - NOBL Academy
What's the line? Nothing may happen for a decade, but then a decade can happen in a week? We're living in a VUCA world. All the conversations we've been having below the water line around the purpose of a company, the why, the change the company is trying to make in the world, has suddenly become THE conversation.
·academy.nobl.io·
The New Normal - NOBL Academy