LinkedIn0Facebook0Tweet0Email0Print0 Crafting great employer brand content starts with great employees. Flashy videos and all the bells and whistles in the world don’t build emotional connections that effective employer branding thrives on. It’s your employees’ experiences – their highs and lows and the careers they’ve shaped with you – that people want to hear about. That’s […]
Talent Community Email Hacks (That Work) — Parsons Strategic Consulting
In my career it’s possible I have personally emailed 10 million people via campaigns or automation. Sometimes it works well. Sometimes…not so much. Earlier this year, I started working with a wonderful and supportive customer who wants to try everything to see what works. Over the course of the past
Aligning brand and demand: the future of B2B marketing
Everyone in business-to-business (B2B) marketing agrees brand is important. Without adequate investment in brand we fail to create future demand, we reduce loyalty, we have to lower prices and we make our demand gen dollars less effective.
5 useless questions to remove from engagement surveys - Ragan Communications
Remove the fluff with no clear path to action, and you’ll get higher response rates, better data and more robust answers. You’ll also build trust and waste less time. The purpose of an employee engagement survey is to increase employee engagement. The purpose is not to idly measure, satisfy executives’ curiosity or establish a baseline. […]