Employer Brand Headlines Newsletter

Google’s Official Digital Marketing Publication. At the start of 2022, we see search interest in new experiences, ways to shop, and ways to get out.

A blog post from Christina Robinson at Green Umbrella Marketing really is “must read” content.  I’m delighted she’ll be sharing a blog each month here with us! So, there it is… the world of social media. It’s going to be your saviour! Clients will be rushing to make you their recruitment partner of choice. Candidates […]

If you are alive, you feel emotion. Think about that for a minute.  People experience one of about 34,000 emotions at any one time. These feelings drive how we think, our ability to learn, and how we act and respond to what is happening around...

This is a question most strategists think about every day: "Is my thinking specific enough?" Sometimes, a strategist–or account planner–will receive feedback... 12 comments on LinkedIn

Engaged employees don’t necessarily produce “great work” argues Gary Beckstrand of O.C. Tanner. Here are five key behaviors of employees who produce great work and how to encourage them.

In 2022, the Job Hopper Economy and the Great Resignation will increase employer's churn. Click here to learn how that will impact your business.

Trust is fragile. Businesses must manage it as carefully as they do their balance sheets.

Encouraging employees to approach you with their wish lists might seem counterintuitive, but it may just be the key to retention.

The story of the first Black woman granted a medical patent underscores the value of novel perspectives for innovation.

When a candidate you put forward for a role comes in second place, it’s easy to think you’ve lost your fee. Use these tips to place your rejected candidate.

Are you wondering how to retain talent amidst the Great Resignation? Click here to learn how a soft skill can help your business.

To better understand Emotional Friction, we first need to start with its mirror opposite – Emotional Value. One of the best frameworks we have found to

Are you wondering if it's a good idea to recruit new hires on social media? Click here for 9 reasons you might want to rethink that strategy.

Data analysis reveals the top reasons behind the Great Resignation and actions managers can take to reduce attrition.

Recruiters need assistance removing the shackles of single-minded inbound recruitment strategies. It's time to invest in outbound recruitment.

It’ll help you attract and retain talent during the Great Resignation.

It seemed like there was a reorg and a rebrand every six months.  This was my experience back in the late 1990s when I managed marketing product and services launches for a variety of Silicon Valley company accounts. Thousands of hours and millions of dollars spent developing new and refreshed brands. Business units combined with…

Marketers can fall into tried and tested, often formulaic practices when it comes to B2B marketing. Emily Lowes, marketing manager at Earnest, explains why applying creativity and critical thinking might revive B2B strategies.

Research shows we tend to solve problems through addition. But that’s not always the best approach.

Clarifying what is and isn’t going to change helps ease the pressure of putting everything in one document.

Utilizing Fact-Based Branding allows you to remove the guesswork from decision-making to drive brand engagement

To avoid a major strategic blunder, brand owners need to ensure the investments their company makes are focused on better enabling their brand promise to

One of the most sophisticated methods I've encountered for measuring end-state outcomes linked to purpose was at the EY organization (leave it to the

Are you wondering how to attract and retain top talent? Click here for some strategies on how to focus on employer branding to do that!

Are you wondering why employees keep quitting? Click here for the top 10 reasons that will help you focus on retention efforts for your company.

Are you wondering how to improve your candidate experience? Click here for 8 strategies to enhance your candidate experience and attract top talent.

Learn why brand building in 2022 will be as much about employer branding as it is about traditional consumer marketing.

The model below puts marketing into the forefront

Publicly praise competitors (e.g. on social media) to improve attitudes towards your brand. People will be more likely to buy from you.

Top 14 Overlapping Cultural Trends From 40+ Reports