Employer Brand Headlines Newsletter

One of the most sophisticated methods I've encountered for measuring end-state outcomes linked to purpose was at the EY organization (leave it to the

Are you wondering how to attract and retain top talent? Click here for some strategies on how to focus on employer branding to do that!

Are you wondering why employees keep quitting? Click here for the top 10 reasons that will help you focus on retention efforts for your company.

Are you wondering how to improve your candidate experience? Click here for 8 strategies to enhance your candidate experience and attract top talent.

Learn why brand building in 2022 will be as much about employer branding as it is about traditional consumer marketing.

The model below puts marketing into the forefront

Publicly praise competitors (e.g. on social media) to improve attitudes towards your brand. People will be more likely to buy from you.

Top 14 Overlapping Cultural Trends From 40+ Reports

Are you wondering how to get more responses to your recruiting email? Click here for foolproof strategies to improve your response rate.

In a recent marketing report, Deloitte, the multinational professional services network, shared information from its Global Marketing Trends Executive

Understanding your company's attrition rate can help you create a healthier, happier environment for your team.

Maybe wisdom is accepting that you don’t get to decide who you are

Employees are less engaged than they were a year ago. See why the rise in disengagement calls for a return to the basics.

Kristin Graham sees a new paradigm shift that will lift all communicators. Editor’s note: We are re-running the top stories of 2021 as part of our year-end countdown. Kristin Graham is comfortable being uncomfortable. She just left her powerful role as Principal of Culture & Communications at Amazon to launch a consultancy to help organizations […]

A Special Edition of The Ruffian

Résumés may be more for robots than human eyes at first, but most job seekers are still advised to distill their work history in one typewritten page.

with @bhorowitz @smc90 This podcast (which was recorded at the Computer History Museum before the pandemic) is all about how companies create culture beyond their values and mission statements: A lot's changed... and a lot hasn't. Based on the book What You Do Is Who You Are, the nuanced discussion that follows probes how startups evolve and whether companies and people can change; common tropes that often come up in Silicon Valley folklore; and practical advice. Please note that the discussion that follows includes various mentions of violence.

“One key to high open rates? Write killer subject lines. What I’ve learned writing and editing 750+ email subject lines @TheHustle. 🧵...”

Here are four ways to help employees become more reflective and more productive.

So how do you explain why brand strategy is important? Through the lens that speaks to all business leaders: VALUE. On average, brand accounts for more

"Have you ever noticed that the most successful brands always seem to know exactly what people want? They serve customer needs and discover unmet needs that no other brand is addressing."

Google's Official Digital Marketing Publication. Discover what New Year searches related to changing priorities & self-improvement mean for marketers.

Your employer brand is what tech candidates think about your company. In today’s competitive marketplace, companies with a strong brand stand out from their competitors. Discover why employer branding is important and how it can help you attract the right tech candidates.

Should Agency recruiters turn their definition of a ‘good client‘ on its head? There are limited candidates. These candidates have wildely changing priorities. Are we being smart enough about where the likely hire actually is? For the first time in a long time, maybe ever, I have started to feel that smaller and medium-sized businesses […]

Your company purpose can’t materialize without it.