The Art Of Brand Strategy And How To Get It Right, By Kantar's Mary Kyriakidi - The Brandberries
Employer Brand Headlines Newsletter
Business Purpose vs Brand Purpose: Why the Difference Matters
"Making this differentiation clear could be a crucial step in helping businesses identify and act on their values, rather than focusing on the story they tell about their values."
2021 search queries and trends - Think with Google
Google’s Official Digital Marketing Publication. What did this year’s Search queries mean for marketing? Learn what search trends reveal about 2021.
World's Simplest Brands | Consumers want radical simplicity
Simplicity is a defining characteristic of brands that lead the market. Year after year, our hallmark World’s Simplest Brands study has shown this to be true. This year was no different.
Empathy and flexibility: The future of online retail | Econsultancy
What are the trends that will impact online shopping in 2022 and how are retailers responding in their approach to tech and strategy?
What experts are predicting about work in 2022
Better management through anthropology
Journalist Gillian Tett urges business leaders to look at their world through a different lens.
Why It’s So Hard to Keep and Recruit Employees Right Now | Lynda Gratton
Forces that have been in play since before the pandemic began can help explain today’s turbulence in the workforce.
Predictions for 2022: Everything Is About To Change
Predictions for 2022: The most competitive labor market in decades, rapid changes in jobs and skills, and a big new role for HR.
100m Articles Analyzed: What You Need To Write The Best Headlines [2021]
Write better headlines with tactics from our analysis of 100 million headlines. Discover the best headline trigrams for Facebook, Twitter & more.
Developing Strategy for New Customer Expectations
For a post-pandemic future, leaders must rethink their assumptions about what customers really want.
How to Convince Yourself to Do Hard Things
It’s Time to Rethink Job Descriptions for the Digital Era
Our roles have evolved, but job titles and descriptions often feel stuck in the past.
How Midsize Firms Can Attract — and Retain — Talent Right Now
The Great Resignation is hitting the mid-market particularly hard.
Want to Stop the Great Resignation? Start Building Inclusive Workplaces
Millions of workers are quitting their jobs, but creating more fair, inclusive and equitable workplaces could help turn that around.
Employer Brand Awards That Matter
You may wonder if it’s worth applying for and winning Employer Brand Awards. We've got answers to your most frequently asked questions.
9 Tips to Improve Your Careers Page and Attract Talent
When it comes to attracting top talent, the careers page on your website holds a lot of sway. Here are some ways to make it stand out.
How Hunter Got 100+ Mentions in 3 Months With Cold Outreach https://blog.hubspot.com/marketing/how-hunter-got-100-mentions-with-cold-outreach
Learn how Hunter.io earned over 100 mentions in listicles within a span of 3 months with cold outreach.
Kantar’s Media Trends And Predictions 2022 http://www.thebrandberries.com/2021/12/08/kantars-media-trends-and-predictions-2022/
Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences https://blog.hubspot.com/blog/tabid/6307/bid/5526/is-email-marketing-inbound-or-outbound.aspx
The debate is on! Do you think email marketing is inbound or outbound? In this guide, we'll cover the top differences between the two with real examples.
The Employee Expectations Report 2021
Employee expectations are always evolving. Discover the 4 trends that will help you attract and retain the best talent in 2021.
New research invites you to share how you plan your internal comms - All Things IC
Do you have a masterplan in place when it comes to your internal communication? What’s your planning process like? Today I have an invitation for you to inform global good practice by participating in some research. Communications professionals are invited to take part in IC Plan’s Planfulness Study. Building on last year’s research, the project […]
How Nonprofits Can Encourage Donors to Give More
Three research-backed strategies.
Should Employers Rethink What They’re Offering Workers?
As the COVID-19 pandemic continues, there’s a lot of confusing information about what it’s doing to the job market. Companies are still trying to figure out work-from-home policies, some industrie
The purpose of “purpose”
It’s the buzzword of the year, but discussions about purpose require rigor to make them meaningful.
How to Stand Out to Steal the Best Talent
Are you having trouble finding the best talent for your company? Click here to discover ways that you can stand out to steal the best talent on the market.
The Value in Niching Down Your Brand
"Niching down means identifying a smaller segment of your audience to target, so you can deliver a more specific and tailored offering that speaks to them directly . . ."
How to Build a Successful Brand Ambassador Program
Creating a strong brand ambassador program makes your employees the best brand ambassadors. Find out how.
The Role Of Social Media In Recruitment, By Ashleigh Burton - The Brandberries
Branding’s Perfect 10 – The Enemy of Action
"Growth at the cost of what? Never-ending growth is no longer viable. It’s unsustainable."