Employer Brand Headlines Newsletter

Starbucks is struggling. It has strayed from its successful strategy of offering customers exceptional experiences and, in the process, has commoditized itself. This article analyzes where it went wrong and offers ideas for how the company can turn itself around. It holds lessons for other companies that compete by providing customers distinctive experiences.

A recent study found that LLMs may hallucinate between 3-27% of the time, depending on the model.

Workplace survey says work is lonely, stressful & disconnected

The company’s latest internal memo about its corporate culture is more about how it expects employees to behave than what it wants to become.

Employer branding has to attract and repel in equal measure. It wants to attract only the perfect candidate without anyone else applying. That requires communicating the job’s “downside” as much as it is about talking about what it offers.

Gen Z — already adept at online communication — can model ways for hybrid teams to develop stronger digital connections.

The full video of MIT SMR’s annual symposium looks at how to empower an AI-fueled workforce.

What do McDonald’s, Target, Walgreen’s, McCormack, Applebee’s, Campbell’s, Kellogg’s and other national brands have in common today? Each is having a

I tested and rated eight free headline analyzers to help you pick the best one for your needs.

After four years, as she prepares to hand off to her successor, our workplace advice columnist reflects on the rewards and the frustrations of office life.

AI projects reveal both heroes and villains in your workforce — success depends on maximizing the number of heroes.

Unveil the truth about media company employer awards. Discover why genuine HR excellence often takes a backseat to profit motives and learn what truly matters in employee recognition. #EmployerBranding #HRAwards #WorkplaceExcellence

Brand marketers must challenge their assumptions about what brand really is, and the additional value it can create when viewed through a more commercial lens.

Learn career advice for human resources professionals: seek opportunities beyond HR to shape your perspective and build valuable relationships.

In the early stages of your career, getting people to not only listen to, but to agree to or to act on your ideas or views can be challenging. It’s often a time when you have the least amount of influence and are still building your reputation. When you want to persuade someone to see (or do) things your way, you may default to skills you’ve been socialized to exhibit: making a rational argument supported by data, persisting in the face of a challenge, and projecting confidence. But these strategies can be counterproductive. When others seem to be resisting your ideas, there is usually a deeper belief or concern informing their view — one that they aren’t saying out loud. To uncover these roadblocks and see better results, you need to understand the other person’s reasoning, instead of trying to explain your own. The key is to ask the right questions.

Too many organizations with unsustainable “work hard, play hard” cultures believe that checking the well-being box by offering mindfulness training or yoga classes qualifies them as having a positive and safe culture when, in fact, they’re merely “carewashing.” Like the more familiar term greenwashing, carewashing is derived from whitewashing: covering up or putting a misleading spin on a failure to meet some commitment, stated claim, or standard. At a time when employee well-being has been unequivocally tied to organizational performance and yet workers are historically unhappy, leaders should do everything in their power to provide healthy, motivating workplaces. The authors present four strategies to safeguard against carewashing.

By Glyde Talent

Calling employees back to the office can have meaningful effects on intent to stay, discretionary effort and engagement but, notably, it shows NO effect on performance. See the full data: www.gartner.com/en/articles/the-data-is-in-return-to-office-mandates-aren-t-worth-the-talent-risks

Search your heart. What are you serious about? How far will you go?

Young social-media stars earn more from their TikTok posts than from their day jobs; ‘You don’t have to get your bachelor’s to be happy.’

Intro Corporate culture is not as mysterious as we often make it out to be. To see this, however, we must first admit certain things leadership often does not want to admit. Chief among these—surpr…

Collaboration software won the world and lost. How can it be we are here now? The answers reveal much about what business wants, how vendors sabotaged themselves and why collaboration still hasn’t …

Asking the right question got Clorox out of the garage and onto our countertops - unlocking an entire new market for the brand. And Peter Spear was the person…

This article examines the development of Employer Value Propositions (EVPs) in Employer Branding, outlining common mistakes and presenting a model to align EVPs with candidate expectations.

The following article was co-written by Ana Andjelic, founder of The Sociology of Business , and Eugene Rabkin, founder of StyleZeitgeist . The views and opini…

Discover the power of aesthetic empathy – a secret ingredient that sets some brands apart from the rest.

Building a work culture of courage starts from the top down. It’s also important for leaders to create an environment of trust.

Rituals are one of the seven pieces of Primal Code® identified in Primal Branding. The other pieces of Primal Code are Creation Story, Creed, Icons,

Extract more value from materials and resources and improve sustainability by examining your products’ full life cycles.

Creators aren’t just changing marketing. They’re transforming product development, too. Creators can drive demand for specialized products, accelerating product life cycles and even changing what customers actually value. Companies that recognize the power of creators can choose from four strategies, including partnering with creators or acting as suppliers.