Employer Brand Headlines Newsletter

Brands are dynamic. Great brand leadership evolves brands in order for brands to stay relevant and differentiated in the customer’s mind. Just because a

Rebranding is one of the most misused terms I have heard in my career. Agencies often use the term in their sales pitch to convince potential clients to

As widely accepted, a proper definition of Employer Value Proposition is the key aspect in attracting, engaging, and retaining talent. Top tech talents will always consider your EVP when analyzing how well you maintain your employer brand on various platforms.

Many have turned to perks and benefits for workers who come back to the office, like Duolingo. Some are paying more.

How to turn your employer #brand into your next big growth driver: Why employer #brand should now be a priority for any #marketing team:

We’ve been talking about the importance of candidate personas for the past decade and still this tactic is being overlooked in the recruiting process. Candidate personas are the most valuable tool you can use in attracting, engaging and competing for talent - when you do it right.

Employer brand is relatively new considering how old some of the archaic recruiting tactics we use really are. For anyone just recently discovering the concept, employer brand is marketing for the employee experience. It’s a series of pillars, values, and experiences that captures an employer’s reputation as a place to work, as opposed to the…

Brand marketing creates more financial value than short-term performance marketing - the sooner B2B marketers flip their perspective and start allocating budgets accordingly, the better it will be for everyone in B2B.

***How to write compelling job ads*** Our top ten tips, at a glance. We used to give this out at the end of the day as a summary of the course. Any questions...

5 tips to being an island of strategy in a sea of tactics

Sharing, learning from, and geeking out about brands who do brilliant things with their tone of voice. Dial in every fortnight. Written by Nick Parker. www.nickparker.co.uk. Click to read Tone Knob, by Nick Parker, a Substack publication with thousands of readers.

Interviews often default to predictable questions that lead to equally predictable answers. Here’s how to get some meaningful insights into what makes people tick.

Successful digital initiatives require metrics that track business results, not technology use.

Hybrid and remote work are complicating many of the collaborative challenges that were present long before the pandemic arrived.

A lot has changed — including you.

Did you know: Despite decades of work to increase women’s participation in STEM careers, the numbers are still deeply concerning.

It was an autumn day at P&G. We as a team had tried for the third time to get Board buy-in to launching a new shampoo, only to be told for the third

“Company A” says that hiring women is important and they want to attract and recruit female coders. It is all over their social media. They do training...

One of the subtleties about recruitment advertising that a lot of recruiters miss is the idea that when writing a job ad (or an email or Inmail) their first objective should be to get people to want to read it. Basically, that means doing one of two things: 1. Write an opening sentence that explicitly … When writing a job ad, pretend you’re a stand up comedian. Read More »

Mike Lazaridis was a genius of his time. He designed a record player out of Legos and rubber bands when he was four.

Musing on what makes effective company values.

In her new book, Smart Growth, consultant and speaker Whitney Johnson describes how the best career paths trace an arc of self-discovery.

And strategies to help smooth the transition.

Work that permits autonomy and demands problem-solving can bolster employees’ cognitive skills and ongoing learning.

Jonathan Brill is a globally recognized advisor and speaker on successful innovation under uncertainty. The author of Rogue Waves: Future–Proof Your Business

You might have missed the news: the last large Sears department store has closed. Twenty minutes west of Chicago’s O’Hare airport, the Sears at Woodfield