Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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Why Marketers Should Implement User-Generated Content: 23 Stats to Know
Why Marketers Should Implement User-Generated Content: 23 Stats to Know
Do companies still balk at letting employees build content? I know for a long time it felt like there were companies who just couldn't let their staffs have that kind of freedom to talk (as if they need permission). If that's you and you need some ammo to make their case? Here are some stats on the power of leveraging user-generated content.
·blog.hubspot.com·
Why Marketers Should Implement User-Generated Content: 23 Stats to Know
Facebook ad boycott: cancel culture is not corporate social responsibility – Econsultancy
Facebook ad boycott: cancel culture is not corporate social responsibility – Econsultancy
As a followup from last week's post about the Facebook boycott, there's some skepticism that these companies have the most altruistic reasons for cancelling their FB ad buys. And while interesting on its own, I think it brings up some warnings about tying your brand too closely to corporate social responsibility. It's a bit more of a mine field these days, so step carefully.
·econsultancy.com·
Facebook ad boycott: cancel culture is not corporate social responsibility – Econsultancy
A Startup Is Selling Referrals for Jobs at Facebook, Google, and Amazon | by Seth King | OneZero
A Startup Is Selling Referrals for Jobs at Facebook, Google, and Amazon | by Seth King | OneZero
This one made me smile and groan at the same time. As hiring is so tight in the Bay Area, employees at top companies are selling referrals and references to their employers. That is, for $50, you can get someone at Google or Facebook to recommend you for a job at Google or Facebook. Because those companies get some many resumes/applications, they mostly only look at those with internal referrals, and thus a third-party black market sprung up. (Further proof that William Gibson was right when he wrote "the street finds its own uses for things.)
·onezero.medium.com·
A Startup Is Selling Referrals for Jobs at Facebook, Google, and Amazon | by Seth King | OneZero
7 factors that will shape ecommerce in the second half of 2020 – Econsultancy
7 factors that will shape ecommerce in the second half of 2020 – Econsultancy
This is a great article on the seven trends in ecommerce for 2020, which are all applicable to any employer brand pro: personalization, digital savvy, and developing a real candidate experience STRATEGY (remember: if you invert your "strategy" and it isn't a strategy, you didn't have a strategy in the first place).
·econsultancy.com·
7 factors that will shape ecommerce in the second half of 2020 – Econsultancy
Majority of ‘World’s Most Attractive Employers’ Say Hiring Environment Getting Harder Over Next Year | Universum
Majority of ‘World’s Most Attractive Employers’ Say Hiring Environment Getting Harder Over Next Year | Universum
Universum’s Employer Branding NOW 2020 survey, now in its fifth year, shows best-in-class talent leaders are quickly adapting to the new-normal of Covid-19. STOCKHOLM, SWEDEN, July 2, 2020 – Universum’s much-anticipated Employer Branding NOW 2020 study, conducted during the pandemic’s surge months in early 2020, shows the World’s Most Attractive Employers do not expect a hiring …
·universumglobal.com·
Majority of ‘World’s Most Attractive Employers’ Say Hiring Environment Getting Harder Over Next Year | Universum
Summer reading 2020
Summer reading 2020
Second, Strategy+Business has a list of best business summer reading books, spanning from high level concepts around what humanity means, to building better experiments at work.
·strategy-business.com·
Summer reading 2020
Why Professional Development Must Be A Core Element of Your Employer Brand > Sourcing and Recruiting News
Why Professional Development Must Be A Core Element of Your Employer Brand > Sourcing and Recruiting News
I have mixed feeling about this article on why every company should make professional development a core element of their brand promise. One, yes, many many many candidates and employees want development, but even when they want it, they don't want/value it the same way. Some want classrooms and certifications. Some want mentoring and coaching. Some want the freedom to experiment and fail. And yes, there are some great talents who don't look to their employer as a source for development. Over at the day job, we have lots of data that lots of people want development, but it is by no means universal. Development is popular among some talent, but to say that every brand should define their brand around it is a little myopic. That said, it's an area where many companies ignore to their detriment.
·recruitingdaily.com·
Why Professional Development Must Be A Core Element of Your Employer Brand > Sourcing and Recruiting News
Redefining employee experience: How to create a “new normal”
Redefining employee experience: How to create a “new normal”
We have to face it: all "employee experience" conversations HAVE to start with a conversation around "are we doing enough to make our people feel safe?" That's why I thought this article was better than most of the "we need to make people feel valued and appreciated" conversations you get here (Maslow was right with that hierarchy stuff).
·strategy-business.com·
Redefining employee experience: How to create a “new normal”
5 Reasons the TikTok Model is Here to Stay | LinkedIn
5 Reasons the TikTok Model is Here to Stay | LinkedIn
Let's talk Tik Tok! Or maybe we shouldn't! Just as the all-dancing, all-singing social platform starts to gain traction as a legitimate branding platform, it gets branded as a state agency intelligence operation. But when has a little espionage stopped "the kids" from singing? (That's the entire plot of Val Kilmer's Top Secret, btw.) So if you're ready to ignore potential Trump/Bezos bans of the social channel, here are so suggestions on how to do it right. My favorite? Think of it as an education platform first.
·linkedin.com·
5 Reasons the TikTok Model is Here to Stay | LinkedIn
How to Do an Employer Competitive Analysis - Business 2 Community
How to Do an Employer Competitive Analysis - Business 2 Community
I really believe that the biggest mistake in company's employer brands is that they skimp on doing their competitive analysis. Sure, you can say that you're innovative, but if you're competing against SpaceX (Mars!) and Boston Dynamics (creepy robots!), the bar is a little different than if you're competing against governmental agencies or deeply regulated industry sectors. Just saying. So here's a good primer on doing your own competitive audit.
·business2community.com·
How to Do an Employer Competitive Analysis - Business 2 Community
Employee Advocacy: How to Create your Most Powerful Branding Channel | LinkedIn
Employee Advocacy: How to Create your Most Powerful Branding Channel | LinkedIn
Allison Kruse has really carved out her own space on how to effectively use content marketing in employer brand communications. So when she writes a big ol' article on how to use content marketing thinking to address and overcome employee advocacy challenges, I have to share it.
·linkedin.com·
Employee Advocacy: How to Create your Most Powerful Branding Channel | LinkedIn
The Purpose of Brand Purpose, w/ Robert Hoppenheim, Kindustry
The Purpose of Brand Purpose, w/ Robert Hoppenheim, Kindustry
More and more businesses are looking to their own brand purpose to create a stronger brand foundation as everything seems to change every second around it. If your company is thinking about purpose (or you’re starting to spark those conversations), it might help to understand how purpose works and how businesses can leverage purpose strategically (also, companies don’t have purpose, people have purpose, and you’re in the people business, remember?).
·brandingmag.com·
The Purpose of Brand Purpose, w/ Robert Hoppenheim, Kindustry
Does Your Company Have a Long-Term Plan for Remote Work?
Does Your Company Have a Long-Term Plan for Remote Work?
Speaking of remote work, I admit I started reading this article on building a long-term remote work plan to see how we EBers could influence the process, but I was struck by their process. They start with an ideal end in mind and think backwards on how to achieve it. Have any of you considered what your ideal EB situation would be and worked backwards from there? I might be trying this soon.
·hbr.org·
Does Your Company Have a Long-Term Plan for Remote Work?
Work is something you achieve, not somewhere you go
Work is something you achieve, not somewhere you go
I’m not pointing fingers, but let’s be honest: its easy to define an employer brand when we treat work as a place to go and not as a thing you do. (This article on the future of working kind of made me realize how much we define the issues we solve to make the answers easier to accomplish. Turns out people are messy, and when you can’t just focus on the place, it gets messy to try and explain why people do what they do.)
·strategy-business.com·
Work is something you achieve, not somewhere you go
How to Brainstorm — Remotely
How to Brainstorm — Remotely
One of the challenges EB is grappling with in the face of mandated remote work is how to collaborate, brain-storm or just workshop an idea together. EB, because it connects all the parts of the company, is inherently collaborative, and Zoom (et al) doesn’t really get many people’s creative juices flowing. So here are some ideas on how to brainstorm when no one can share a room with a white board and those massive post-it notes.
·hbr.org·
How to Brainstorm — Remotely
When It Comes to Culture, Does Your Company Walk the Talk?
When It Comes to Culture, Does Your Company Walk the Talk?
The danger of building your brand around your stated values is that what you say your values are and how you live them are often very different. Proof? MIT Sloan’s study of 700 large companies found ZERO correlation between what a company says its values are and what it’s work culture actually is.
·sloanreview.mit.edu·
When It Comes to Culture, Does Your Company Walk the Talk?