Employer Brand Headlines Newsletter

"Requests for “distinctive tone of voice” are much the same. They start at the wrong end: the solution, not the problem. They work from the outside in, when branding only works from the inside out."

They’re goals.

How to radically change your brand's relationship with the user: A companion piece to The 16 Rules of Brand Strategy.

For years, HR and talent acquisition teams have been told to 'think like marketers.' That's mainly because marketing is known for adapting to changing market conditions and leveraging new technology to create differentiation and competitive advantage. Brand and customer experience (CX) are prime examples where marketing shines.  But do we, or rather should we, flip this thinking back on HR and TA? Maybe we've had it all wrong. Maybe marketing should actually own all aspects of the organization's brand. And at that point, if marketing is taking ownership of the employer brand, then what about the employee experience (EX)? Should

Over the past year, teams have adapted to remote working, learning new skills and tools to stay productive and connected—in fact, they've been so successful that productivity increased 5%. But with the pandemic coming under control in the US, leaders now are evaluating the return to the office. These books will help you navigate the return to the office—whatever that looks like for your team.

Desperately trying to convince people to change their worldview with facts does not work and might even backfire. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌...

As we settle into new business rhythms and modalities, much has been made around the “future of work” in a post-COVID world.  Will physical offices die out?  Will remote working become the norm?  Can we say sayōnara to chilled cucumber water once and for all?   Whatever the future holds, it’s clear there’s no going back to the old normal.   In the U.S., studies have shown that more than half of workers now want a combination of home and office working. Across the pond, U.K. employers have suggested that the number of remote workers could double from pre-pandemic levels of 18%

Longitudinal Social Media Survey

Meghan M. Biro and Iain Moffat of MHR International on how to foster a culture of belonging at work — no matter where employees are — now and long-term.

In the current job market, competition for hourly talent spans across industries. Regardless of whether a job is in healthcare, logistics, or customer service, hiring managers find themselves competing for the same talent. When it comes to communicating well to potential candidates and then retainin

How do you define quality content? Ask a movie studio or a television executive, and you may hear something like this: “Quality content is that which attracts the biggest audience.” In other words, the content itself matters less than the number of people who consume it. This attitude certainly accounts for much of reality

It was the announcement of AstraZeneca’s COVID-19 vaccine being approved that really showcased the value of the company’s investment into video.

Brand revitalization requires finding and satisfying a new, important customer need. Brand success requires being the best at something relevant and

"Tt’s not uncommon that when a consultant is brought in to analyze a business’ strategy and performance, they find critical issues that have been overlooked or disregarded – one of them being market research."

Three strategies.

It’s more than just a story.

Six questions to help you dive a little deeper.

This chestnut of the business world overlooks the importance of, and the challenge of creating, a clear strategy.

Log in to LinkedIn, and you'll find an abundance of coaching and advice for job seekers on every topic from resume tips to offer letters. I can scroll down my newsfeed on any given day and 5-10...

Using social media for recruitment is the most powerful way to find, attract, and hire new people. Learn about the best social recruitment practices!

How do you define quality content? Ask a movie studio or a television executive, and you may hear something like this: “Quality content is that which attracts the biggest audience.” In other words, the content itself matters less than the number of people who consume it. This attitude certainly accounts for much of reality

Educating the TikTok generation

Survey results show employees are feeling anxious about post-pandemic working arrangements and the future of remote work, even if you don’t yet know what to tell them.

"If you feel the tug of war between spending time on activities with little meaning or direction and that pang of insecurity about keeping your skills in line with market expectations, you may be struggling with a lack of professional brand purpose."

Want to step up your email game? Learn from experts on how to implement interactive elements in your emails & see examples of brands getting it right.

Nan Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective leadership tools that you can learn

Four strategies to make sure you’re measuring what matters.

Define, design, and deliver purpose-led customer experiences.

In Noise, a professorial supergroup explains the causes and consequences of the inherent variability in professional judgment.