Employer Brand Headlines Newsletter

How CMOs can move beyond short-term metrics and convince their colleagues that long-term growth requires patience.

Negotiators who understand the most common decision rules — majority rule, chair-decides, and consensus — are more likely to get their way.

". . . strategy positions a brand, describing its relation to its competitors and to its consumers. It dictates the form of all that follows, so why is it formless itself?"

In a campaign by Howatson+Company, Plenti inspires Australians to stop keeping their dreams stuck in "inspiration boards" and instead turn them into reality.

Interacting with ETHRWorld, industry leaders shared their views on the importance of Employer Branding in hiring the best talents, ways to strengthen ..

A few days ago, this poll appeared in my LinkedIn feed: What is the best thing companies can do to attract AND RETAIN talent? This question gives me nightmares. Not only because, I hear it several times a day, but because there is no answer.

Why is it important to ask Employee value proposition questions?   Defining your company’s Employee Value Proposition is a significant part of your recruitment marketing and employer branding strategy. To attract the type of candidates who will thrive in your workplace and personalize your talent acquisition strategy, you must clearly define all the values you […]

Numbers don’t inspire changes in behavior — people and stories do.

A framework for opening up your company’s strategy process to outside participants without giving away your game plan.

People can take meaningful steps to become more effective allies for members of marginalized groups at work.

An analysis of Glassdoor data sheds light on three factors candidates care about most.

Having a good employer value proposition can help you attract the best talent. But how do you create one? Click here to find out!

Learn why brand personality matters. Plus, how to create your own brand personality, and examples of powerful brand personalities.

Find out what the 12 brand archetypes are, learn why every brand should have one, and see examples from popular brands.

"Many other companies are still not at the right time to have this work developed. This does not mean that branding is not crucial to their survival in the market."

Recruitment marketing is one of the main priorities for talent acquisition professionals today. Learn about ways to make recruitment marketing work.

"We have to realize brand architecture is nothing more than a principle that can be adapted to custom-fit specific needs."

"Brand positioning and brand strategy play complementary roles. Without a brand strategy to back it up, brand positioning risks being a hollow statement of ambition."

My name is Caroline, and I am an overthinker. Negative thoughts play on repeat in my head like a stuck record. They leave me holding on to worry. They

A lasting effect of this pandemic will be a revolution in worker expectations.

How to use employee stories to tell your company's story

As DEI initiatives continue to grow, HR professionals need to think outside the box when hiring for diversity. Here's how.

Six strategies for managers.

The Great Resignation is coinciding with record applications for new businesses. Wharton's Jax Kirtley looks at what this means for the labor market.

Five factors to consider.

Five shifts have changed the way successful legacy multinationals do strategy.

The post-pandemic era requires a leadership mindset change about jobs and managerial expectations.

People want to make their own decisions about when and where they work, according to survey data.