Employer Brand Headlines Newsletter

Marketing Week’s Career and Salary survey highlights a reliance on hiring, rather than training, to fill marketing skills gaps. Econsultancy’s Richard Robinson urges marketing leaders to address this imbalance.

Rehiring a former employee can benefit an employer if the right expectations are put in place.

The Great Resignation is a signal that employees no longer want to be complicit in behavior that conflicts with their values and sense of fairness.

Marketers must claim the broader growth agenda, connecting the dots across data, digital, and the full customer journey.

Seven key ways the Metaverse will shape employer branding and workplace culture by connecting employees and leaders through augmented reality

Every company is looking for the next big source of growth, but it turns out that for most companies, they’ve already found it—their employees. Learn more in Lippincott's latest report.

Dozens of young people were tricked into thinking they were working for a glamorous UK design agency - which didn’t really exist.

Sifted readers share their experiences of hiring in an age of record startup investment, remote working and changing candidate priorities

In a business climate marked by lingering uncertainty over COVID-19, organizations view inability to attract talent as a top emerging risk.

Your organization is somewhere on this ladder, and you will benefit by moving up. Content curation is a powerful approach to making your association more valuable than ever to members whose needs have changed dramatically. Start by identifying where you are today, and then move gradually up the maturity ladder. Even if you haven’t been…

Expected business concerns predicted for 2021 were dramatically different from the challenges leaders actually faced last year. That’s the most notable finding in hireEZ’s recent 2021 Recruiting for Recovery and 2022 Recruitment Outlook Reports. When reflecting on mid-year and end-of-year responses from talent acquisition pros, the following trends were illuminated: Early investment priorities struggled to…

On making the invisible, visible

Google’s Official Digital Marketing Publication. At the start of 2022, we see search interest in new experiences, ways to shop, and ways to get out.

A blog post from Christina Robinson at Green Umbrella Marketing really is “must read” content.  I’m delighted she’ll be sharing a blog each month here with us! So, there it is… the world of social media. It’s going to be your saviour! Clients will be rushing to make you their recruitment partner of choice. Candidates […]

If you are alive, you feel emotion. Think about that for a minute.  People experience one of about 34,000 emotions at any one time. These feelings drive how we think, our ability to learn, and how we act and respond to what is happening around...

This is a question most strategists think about every day: "Is my thinking specific enough?" Sometimes, a strategist–or account planner–will receive feedback... 12 comments on LinkedIn

Engaged employees don’t necessarily produce “great work” argues Gary Beckstrand of O.C. Tanner. Here are five key behaviors of employees who produce great work and how to encourage them.

In 2022, the Job Hopper Economy and the Great Resignation will increase employer's churn. Click here to learn how that will impact your business.

Trust is fragile. Businesses must manage it as carefully as they do their balance sheets.

Encouraging employees to approach you with their wish lists might seem counterintuitive, but it may just be the key to retention.

The story of the first Black woman granted a medical patent underscores the value of novel perspectives for innovation.

When a candidate you put forward for a role comes in second place, it’s easy to think you’ve lost your fee. Use these tips to place your rejected candidate.

Are you wondering how to retain talent amidst the Great Resignation? Click here to learn how a soft skill can help your business.

To better understand Emotional Friction, we first need to start with its mirror opposite – Emotional Value. One of the best frameworks we have found to

Are you wondering if it's a good idea to recruit new hires on social media? Click here for 9 reasons you might want to rethink that strategy.

Data analysis reveals the top reasons behind the Great Resignation and actions managers can take to reduce attrition.

Recruiters need assistance removing the shackles of single-minded inbound recruitment strategies. It's time to invest in outbound recruitment.

It’ll help you attract and retain talent during the Great Resignation.

It seemed like there was a reorg and a rebrand every six months.  This was my experience back in the late 1990s when I managed marketing product and services launches for a variety of Silicon Valley company accounts. Thousands of hours and millions of dollars spent developing new and refreshed brands. Business units combined with…