Do Your Company Values Mean Anything?
It is critical to establish core values for your company, a list of your core beliefs and values — what you and your company stand for (not who you wish you could become). They don’t have to be elaborate or grandiose, either. When I started my company (and it was literally just me, myself, and I), my values fit on an index card — with space to spare: Be smart Deliver results Be honest Be grateful Move fast Brief as they were, these were the foundation of our culture and brand. As a company grows, though, your initial values expand and