Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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What’s Wrong With Interviews? The Top 50 Most Common Interview Problems – ERE
What’s Wrong With Interviews? The Top 50 Most Common Interview Problems – ERE
What’s wrong with corporate job interviews? Pretty much everything. Interviews are the second most used and “flawed” tool in HR (right after performance appraisals). They are used and relied on around the world for hiring, transfers, promotions, and for selecting leaders. After studying and researching interviews for over 40 years, I find it laughable when…For all the work you do in establishing and instilling/imbuing your brand throughout all the various touch points of the candidate’s brand experience (bigger than the “candidate experience”), there’s one place where it tends to fall apart: the interview. The interview is like talking 6 months of potential brand interactions and compressing them into an intense 1-3 hour live session (virtual or not). Worse than that, they are always happening and they are always out of your control. Let’s be clear a bad 30 minute interview is the difference between a positive or negative experience, between a 1 star and 5 star review, and between a yes and a no. So here’s a list of the 50 biggest issues with interviews. Ignore the fact that it is a 8-year-old article: it will let you blueprint ways in which to influence better brand experience into this crucial experience.
·ere.net·
What’s Wrong With Interviews? The Top 50 Most Common Interview Problems – ERE
In the pursuit of slow | LinkedIn
In the pursuit of slow | LinkedIn
Employer branding is a game of fast and slow: jumping on the latest channel or talking point, but also in making sure the long-term strategy is yielding results. Of course, we always talk about the fast stuff (it’s a weekly newsletter, after all), but here is a case for remembering to be slow.
·linkedin.com·
In the pursuit of slow | LinkedIn
Why You Should Recruit Introverts — and How - TalentCulture
Why You Should Recruit Introverts — and How - TalentCulture
We’ve been telling candidates to develop their personal brand to make it easier for recruiters to understand who they are and what they bring to the table. The problem is, personal brands seem to be the domain of the loudmouth (hi, how are you!). What about introverts? And if we flip the concept around, does your employer brand only cater to the boisterous, obvious extroverts? How can you make sure you’re not repelling introverts in order to stand out in the crowd?
·talentculture.com·
Why You Should Recruit Introverts — and How - TalentCulture
LinkedIn Messaging
LinkedIn Messaging
Sally Bolig (hi Sally!) took recent LinkedIn data and did a better job of pulling out the insights than LinkedIn did. Of note: Companies are posting more in 2020 than before, posts about Covid seem to be plateauing as a messaging focus, and more companies are using LI to post about hiring. (This is good stuff if you want to convince marketing to let you have a seat at the LI table). Also note how quickly we all went from “don’t talk about race and politics on your corporate site” to “well, we have to say something about BLM…” in a matter of a few weeks.
·linkedin.com·
LinkedIn Messaging
Why Brand Image Overrules Brand Quality | Branding Strategy Insider
Why Brand Image Overrules Brand Quality | Branding Strategy Insider
There’s a lot of assumptions around the intersection of brand value and brand quality. That is, if a company does a great job supporting its people, the quality of the brand establishes the value of the brand. But it isn’t always so cut-and-dried. Take SpaceX, a company known for its horrible work-life balance and overly-aggressive management, two thinks engineers say they hate. And yet, SpaceX is the top company engineers want to work for. How can you leverage the disconnect between quality and value?
·brandingstrategyinsider.com·
Why Brand Image Overrules Brand Quality | Branding Strategy Insider
How to Craft and Nail Your Brand Voice | DigitalMarketer
How to Craft and Nail Your Brand Voice | DigitalMarketer
I don’t think I’ve mentioned brand tone much in this newsletter, but that’s because there isn’t much written about it more than anything. Your tone expresses a great deal about your employer brand, so getting that tone right matters. Except it seems like most employer brand tones are either “stiffly professional” or “your wry friend,” as if there’s a singe spectrum between formal and informal. Where’s the introspective tone? Where’s the cheerleader? Or the bureaucrat? Where’s the professorial tone or the underdog? If our brands are complex, why are the tones so simple?
·digitalmarketer.com·
How to Craft and Nail Your Brand Voice | DigitalMarketer
Four online experiences that impressed me during lockdown (and what brands can learn from them) – Econsultancy
Four online experiences that impressed me during lockdown (and what brands can learn from them) – Econsultancy
My feeling on over-indexing on candidate experience are well known (your CX should reflect your brand and work reality, not just “white glove”), but there are still great online ways to engage talent online outside of tests and (god help us all) the ATS. Here are some examples from the consumer world we could all steal ideas from.
·econsultancy.com·
Four online experiences that impressed me during lockdown (and what brands can learn from them) – Econsultancy
Bringing the authentic voices of employees to the forefront - Brandwagon
Bringing the authentic voices of employees to the forefront - Brandwagon
Pop quiz: what’s the one thing that adds authenticity to your brand claims? When actual employers align to those claims. Even more so when they can internalize those ideas and even talk about the less-attractive aspects of the brand (all traits have good and bad features, and every strength becomes a weakness if taken too far). Charlotte Marshal breaks it down.
·themartec.com·
Bringing the authentic voices of employees to the forefront - Brandwagon
Helen Edwards: Your employer brand means just as much to consumers
Helen Edwards: Your employer brand means just as much to consumers
Oh, hey. Here’s Marketing Week making a clear case for how your employer brand supports your customer brand. Trust me, they don’t care about recruiting or niceties like candidate experience. They only can about making and keeping customers. Slip this under your CMO’s door.
·marketingweek.com·
Helen Edwards: Your employer brand means just as much to consumers
Understand Market Penetration and How to Create a Strategy
Understand Market Penetration and How to Create a Strategy
My rule of thumb for strengthening your employer brand is to separate your sentiment and reach and treat them independently. But when you try and extend reach, its a rare day that you’re extending into blue ocean. So here is some great thinking on extending your market penetration, how to push others out of the way while staking your claim.
·blog.hubspot.com·
Understand Market Penetration and How to Create a Strategy
Leaders, Take Control of Your Employment Brand
Leaders, Take Control of Your Employment Brand
Bookmark this: Gallup, the research company, makes a pretty compelling case to your leadership on the power of employer brand. The overall focus is on how the employer brand makes a clear impact on your corporate brand (remember, businesses only speak three languages: make money, save money, extend the brand), which would be something you might want to slide under the virtual door of leadership.
·gallup.com·
Leaders, Take Control of Your Employment Brand
7 Employer branding tips Shakespeare can teach us - Recruitment Marketing
7 Employer branding tips Shakespeare can teach us - Recruitment Marketing
William Shakespeare was a remarkable poet, actor and playwright, but let’s be real – the guy lived and died over 400 years ago – what on earth can he teach us about employer branding 2020? Turns out – quite a lot. See, Shakespeare had a knack for understanding what makes people tick. His greatest achievements weren’t necessarily the plot lines, but the unique and dynamic characters he created – their personalities, their strengths, their weaknesses, their desires, their motivations. These characters have endured through four centuries, they’re continually reincarnated on stage and screen, t...
·recruitmentmarketing.com.au·
7 Employer branding tips Shakespeare can teach us - Recruitment Marketing
The hottest trends in recruitment web design right now - RecWebs
The hottest trends in recruitment web design right now - RecWebs
Okay, I’ll admit it: I’m thinking about my organization’s career site, which means that I am looking at a LOT of career sites. Which actually means that I am seeing a LOT OF CAREER SITES THAT LOOK EXACTLY THE SAME. It’s painful. Often times, they are the “best case scenario” career sites by recruitment marketing platform vendors hold out as examples of great design. At the same time, fads in web design are as long lasting at those in fashion. But here are some current design trends you should look at when you think about your site design.
·recwebs.com·
The hottest trends in recruitment web design right now - RecWebs
Why Belonging Is Such A Big Issue In Business Today – JOSH BERSIN
Why Belonging Is Such A Big Issue In Business Today – JOSH BERSIN
I will admit that my day job is forcing me to re-example some ideas I… well, in all honesty, I accepted without much inquiry. It’s a little exhilarating, I promise. One of those concepts is that of “belonging” at work. For years, we’ve heard variations on the idea of “bring your ‘whole self’ to work” which is intended to imply (for example) that black people can bring their black experiences (good and bad, and lately its a lot more of one than the other) to work and that we can’t expect people to leave those experiences at the door. We assume that we want people to feel like they belong at work, which encourage them to speak up and engage. But we haven’t always defined what we mean by “engage” or “belong.” So I was really interested when Josh Bersin broke things down on his site about what it takes to create that feeling of belonging. I would suggest that for a lot of people, the feeling that their work matters, that it contributes to a company’s success drives a sense of belonging as establishing an ERG or setting hiring targets.
·joshbersin.com·
Why Belonging Is Such A Big Issue In Business Today – JOSH BERSIN
(1) TA Global Video James Ellis - YouTube
(1) TA Global Video James Ellis - YouTube
Let’s talk metrics! No wait come back! If you are thinking about metrics, there are any number of ways to approach them, and none of them are “right.” I did a few presentations where I came up with three ways of thinking about metrics all on my own, and there are many others. But to start, connecting your metrics to the funnel is a smart go-to.
·youtube.com·
(1) TA Global Video James Ellis - YouTube
What Is Employee Activation? - Marketing Insider Group
What Is Employee Activation? - Marketing Insider Group
Who’s in charge of your company’s employee activation? Chances are, it’s no one. So I guess it’s up to you. But here’s an idea. Rather than think about employee activation as the best way to get your most authentic and credible employer brand narrative out into the world (which it most certainly is), what if you were to think about the rest of the organization first? Who are all the departments who would love to tap into that resources? If you want to make yourself invaluable, manage this ideas for them first (and your outcomes will come all by themselves).
·marketinginsidergroup.com·
What Is Employee Activation? - Marketing Insider Group
3 way to accelerate digital transformation - Think with Google
3 way to accelerate digital transformation - Think with Google
Technically, this article has nothing to do with employer brand, but Google’s three things marketers can do to accelerate digital marketing transformation sure sounds dead on: know your own first-party data, understand your customer journey and prioritize cross-functional collaboration.
·thinkwithgoogle.com·
3 way to accelerate digital transformation - Think with Google