Employer Brand Headlines Newsletter

“What should I be measuring in my Employer Brand or Talent Marketing strategy?” As a Talent Brand expert, Consultant and Coach, I get this question all the time. To be honest, it still catches me a little off guard because I can’t know what to suggest measuring if I don’t know what the problem is th

Lifestyle consumers are changing. Your brand should, too.

In the Industrial Era, leadership told employees what to do, and they did it. But we've evolved.

Amazon remains one of the most predictably revolutionary leaders in business. Accelerating growth through innovative ways and leveraging revenue streams Amazon's formula for asymmetric competition comprises of four elements.

"The framework of social audio is still in its infancy, with the potential to become more accessible and interactive, and the go-to place for brands to be heard."

Before becoming founder of IntrovertDear.com, Jenn Granneman spent years trying to find traction in traditional office spaces. One day, she had an epiphany that her way of working wasn’t wrong—it just wasn’t appreciated in an office setting.

"Brand purpose has shifted from a ‘nice to have’ to an expected part of a brand’s DNA, particularly for many younger audiences."

Why community, not an individuals, is the new unit of marketing

As talent shortages increase, organizations are re-thinking talent strategy. Here are three ways to revamp your strategy for talent growth.

The right merger branding strategy can improve your connections with clients, or build an entirely new and disruptive organisation from scratch.

Our social connectedness drives our happiness; after more than a year of social isolation, there’s a clear opportunity for brands that can build belonging.

‘It’s one thing to speak generally and build awareness about you as an employer, it’s another thing to build awareness of you for the specific things that your candidates are interested in’

Working with a competitor agency can have huge benefits. Use these tips to help you find the right partnership and place more candidates.

Marketers should think about the following when considering brand extensions. Successful Brand Extensions – Some Examples •Jell-o (pudding, pudding Marketers should think about the following when considering brand extensions.

Russian artist Nikita Konkin completely reimagines pasta for a packaging design project, turning the different shapes of noodles into fabulous hairstyles.

It’s a critical way to retain talent and upskill your workforce.

In a candidate-short market you need to work harder to attract talent. Use these tips to make your job ads stand out.

Design your policies to maximize fairness, performance, and cultural cohesion.

I’ve lived it for over 15 years and heard hundreds of stories from other like-minded pros throughout those years…the illogical, seemingly impossible-to-win paradoxes that are present in the daily life of an Employer Branding & Recruitment Marketing practitioner. WARNING: This is not the typical, “po

You can make time for things that matter, or you can make time for more email.

Are you playing the recruitment game?

Why you're writing bad recruiting mails

They’re goals.

Not enough time to create good content? Turn 1 webinar into 9 marketing pieces in less than 14 days. Learn more about repurposing content efficiently here.

Consumption is the new creativity

Every place has its pros and cons, but startups need to figure out how to shine if they want to remain attractive to top talent.