Employer Brand Headlines Newsletter

Results from a new survey show that employees would accept significant cuts to pay, PTO and benefits to avoid going back to the office.

As physical and virtual realms converge, people will think differently about goods and services, differently about society and differently about the role of companies and organizations in their everyday lives.

While the pandemic impacted all of us, the youngest generation has arguably borne the brunt of this tumultuous season when it comes to the world of work.

How do we improve in the face of complexity? Atul Gawande has studied this question with a surgeon's precision. He shares what he's found to be the key: havi...

Research identifies four factors behind their success.

Job postings often emphasize employer branding by focusing on the company. The problem with that is that a job post should focus on...the job. In his groundbreaking 2019 bestseller Nine Lies About Work, Marcus Buckingham, had it right when he cited in Lie No. 1 that people really don’t care which company they work for. Yet many job posts focus heavily on employer branding. What’s more, they often speaking in generalities about the organization. Those are sometimes powerful generalities, but usually they are generic: Opportunities to succeed! Leading the way!  Serious, ideal candidates crave specifics. They demand knowing if potential

Maintaining ties to your company’s alumni can yield intelligence, new business, and superior recruiting.

"The question is, who owns the brand? Do brand managers still have a job when the audience is as responsible for the end artistic product as they are?"

As communicators, we all know the power of the written word. However, it’s sometimes easy to forget the power that can be wielded by individual words.

Here’s a peek at what seven of the amazing leaders featured in Heart First (publishing August 2, 2021), had to say about showing your human side, communicating better and often, and leading with heart.

If understanding the market is about understanding yourself to set your business strategy while also understanding your customers and their needs and The purpose of positioning is to help buyers to quickly understand your offering, so when they are searching for solutions to buy, they can identify why your brand is relevant for the job they are trying to get done.

So you’ve got a seat at the table, but what digital employee experience resources and plans are you creating to keep it? Use these three steps to get ahead of the boardroom conversations.

We estimate the distribution of television advertising elasticities and the distribution of the advertising return on investment (ROI) for a large number of products in many categories. Our results r...

You know toxic workplaces are bad for mental health. You'll be surprised by how bad.

LinkedIn0Facebook0Tweet0Email0Print0 From their very first touchpoint with your business, candidates need attention. Savvy employers know they must do all they can to ensure their candidate journeys are as positive as possible, and most importantly, that they align consistently with the employer brand messaging throughout.  The most effective path to an optimal candidate experience is with […]

How to create a content marketing strategy your customers will love, in seven steps.

The past 18 months have only accelerated the fact that employment is no longer a simple exchange of pay and benefits for work. When we brand and market employment as a contract, we ignore the importance of the complex relationship employees have with work. It's time to evolve beyond EVP.

Posted in r/science by u/smurfyjenkins • 26,508 points and 1,285 comments

Welcome to a highly curated collection of the top articles, reports, benchmarking, podcasts, videos, and more in all things people.

In 2020, a shift in the art world that helped the German digital art duo known as Looping Lovers to discover their niche. In the absence of in-person exhibitions, people turned their attention to virtual alternatives. With this shift came a new community of artists and fans who recognized, appreciated, and valued their work.

So, it's the Tokyo Olympics very soon and there are numerous issues around the safety of athletes, the lack of fans, and whether it should be going ahead Creativity is a process. In an ideal world, we would judge originality of a process, and not of a final 'thing'.

We believe that the ultimate goal of brand equity building is to move the consumer from brand awareness to brand insistence. Brand insistence is reserved These five areas of emphasis and activity are critical in becoming a category-of-one-brand where there are No Substitutes.

"Over the years, I have gained some valuable insights into the financial impact of a brand change or rebrand, having consulted on different rebranding programs."

"By including copywriting early on, the brand will have an easier time conveying a coherent message and tone that lifts the brand rather than distract or feel awkward."

And how to make it more likely that they’ll stay.

Trying to find a job is its own special kind of hell. Sending out your résumé and cover letter to potential employers takes so much time and emotional energy and because some don’t even bother to reply, it often feels like you're just sending things…

Learn how to become a better writer by taking these three simple steps.

Joe Ucuzoglu explains "the Great Resignation," where employees leave work to pursue new careers.