Employer Brand Headlines Newsletter

In 2010, Gap decided to redesign its logo. What can brands learn from the unfortunate backfiring of this logo change?

Storytelling, when done well, can help you accomplish one of the core missions of internal communications: getting your organization on the same page.

These simple principles, based on the empathetic, iterative practice of design thinking, can help you help your people perform to their fullest potential.

Stanford's Nicholas Bloom says companies should adopt centralized hybrid work approaches.

The reason why business owners have so much trouble creating content for Instagram is because they feel the have to choose one type of post over the other, or they simply can’t come up with enough ideas to conjure up a well-balanced mixture of content.

It occurred to me just now, if there isn't one already, there should be an American-Jewish, or Jewish-America short story titled, "Would You...

What do good job postings look like? Here are some examples of job postings that actually work - and some that don't.

Here’s an overview of effective tactics to convert more site users into customers and get them to complete their journey on your website.

Companies are gearing up to bring employees back to the office, but many of them, anxious about COVID safety and satisfied working remotely, don't want to go. Says one expert: "We're headed for a real clash."

New research from Microsoft finds that people’s internal networks have shrunk dramatically — and offers insights about how to rebuild them.

Introducing new tools and solutions for the more complex customer journey: the Insights page in Google Ads and auto-applied recommendations.

Unnecessary stress hurts interviewee performance. However, increasing transparency reduces most cand

Your job postings should not be written by hiring managers. Period. Let me explain why you need to centralize this work in talent.

Around 4 million adults aren’t looking for jobs, not because they’re scarce but because of worries about catching the coronavirus.

The labor market is out-of-balance and getting more so. CHROs won’t win this new War for Talent with old methods and tools. An under-appreciated asset, former employees, may be part of the answer.

CMOs are increasingly recognizing that human issues are political issues.

"With social media now well into its teen years, there’s no excuse for brands to approach with a passive attitude or get news ‘out on the socials’ as an afterthought."

Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.

New research shows that people of all ranks look to low-level peers for information about organizational social norms.

Internal messaging must go far beyond writing an email and sending it out companywide. To inform and motivate your colleagues, follow these approaches. Communication essentials for employee engagement

Demonstrating the connection between terms like business strategy, Employer Branding, Employee Engagement, and Employee Experience.

What defines a “wow” depends on the shopper and type of store, but hassle-free customer support is at the top of the list, according to a recent study.

Corporate marketing doesn't give LI enough love - here are some tips to up your game

YouTube end screens are a valuable tool for keeping viewers engaged on your channel. Learn what end screens are, understand how to create one, and discover high-quality examples from popular YouTube channels.

"For small to medium companies, optimizing for sales and revenue is mission-critical. In such environments, brand management will not be prioritized."

Hybrid working is making the headlines and looks like it’s here to stay. Through this article I’ll share advice to help you think it through for your organisation. I’ve also collated a list so you can discover what other companies are doing. Hybrid working was the topic my All Things IC Inner Circle group explored […]

Culture emerges from a variety of ingredients within your organization, and cookie-cutter approaches won’t get it right.

"Now, in the wake of this new corporate world, brand teams across the globe are exploring what could be achieved if their brand center was also available to the public."

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions A full understanding of the power of the assets within your brand's identity is essential for accelerating growth and creating competitive advantage today.