Employer Brand Headlines Newsletter

The Escalating “Talent War” Attracting and retaining top talent has become more challenging than ever with the labor shortage and people leaving the workforce due to COVID-19. Optionality around where... Read more

Find out how Instagram promotions work, how to set one up, and best practices to keep in mind when running one.

Universum’s survey of 18,000 people in the UK highlights concerns over remote working are most felt by young workers. The report offers clues about potential future skills shortages as younger people have concerns over a lack of leadership, training and networking opportunities could be holding them back, despite …

Google’s Official Digital Marketing Publication. Discover leadership insights so you can be ready for what’s next with talent, teams, and culture.

There’s a massive shift happening in the workforce. Data from multiple recent studies detail some staggering statistics and a report from SHRM has identified these top reasons employees are deciding to leave their jobs.

He was hired to build a fake news op but now wants to put things right.

I am a big advocate for the employer branding industry. I’m also a harsh critic of it.  This is the context of my criticism: Employer branding folks ... 18 comments on LinkedIn

As I was researching for my "7 Trends of Employer Branding for 2021" article, I came across several metrics to confirm the effectiveness of initiatives and programs. Interestingly to say that among the ocean of metrics I compiled, I discarded one (the story about it is at the end of this article).

(1) What's your Employee Value Proposition? (2) What message, what visuals, and communication plans to attract candidates? These were two valid questions to ask five years ago. In mostly candidate-led markets, a compelling EVP might be the bridge to more attraction success.

This Google Cloud tech guru lays out the ‘heptagon thinking’ he taps to drive customer success through digital transformation.

An employee experience map tracking on-site, remote, and hybrid experience can create a more equitable workplace.

In an era of workplace upheaval, companies that create tailored, authentic experiences strengthen employee purpose, ignite energy, and elevate organization-wide performance.

Universum surveyed over 221,800 students in business, engineering and IT from the 10 largest economies between September 2020 and May 2021.

Research co-authored by Wharton’s Michael Parke shows how both supervisors and peers can be powerful change agents of organizational citizenship behavior.

Get 10 ways to listen for what’s not being said.

What do employees want in 2021? We asked in a poll why employees would start looking for a new job today. Turns out not much has changed.

Why We Should Not Focus on 'A' Players

Is your approach aligned with the way executive candidates hunt for jobs now? Does your messaging resonate with the intended audience?

Asking what really matters to customers helped focus the company’s priorities.

"Today, every thought, action, activity, and identity is branded to an almost unfathomable degree, making it nearly impossible to have an autonomous sense of self outside of someone else’s narrative."

The McKinsey & Company Q3 Report is astonishing. The data are clear that most employers still do not truly understand why their employees are leaving... 18 comments on LinkedIn

CHRO South Africa

We're now offering our full-time, core employees at We Are Rosie a financial commencement package when they choose to leave the company to embark on their next phase of growth.

The American workforce is looking for a new job. Can we offset The Great Resignation by acclimating benefits to a post-pandemic reality?

Read our top five Global Employer Brand Trends heading into Fall 2022, and get ahead of the shifts in the talent market.

"With only 4% of customers trusting paid influencers (according to a UM Wave study), the importance of authentic people-centric marketing is something that brands simply can’t afford to ignore."

This is an English translation from an article I wrote almost 3 years ago. The topics covered here are still valid, so I hope the English speaking community on LinkedIn like it :) More than once I have met with leaders from marketing or HR departments who come to me with a beautifully designed docum

Everyone understands the concerns and challenges facing business, as the characteristics of our inclusive hiring policy, and the equality quotas within our organisations, and the language we use, is closely under scrutiny right now. Like a team of hit squads, we’ve been on a mission; putting togethe