Employer Brand Headlines Newsletter

Back when I was an art student I had a very wise and passionate art teacher. Among the most common instructions she would give me when I was creating my Observation is required for brands to capture deep customer insight.

Dale Carnegie’s often-maligned self-help book not only stands the test of time, it demands to be read again.

Work opportunities are proliferating, so it's important that employees feel valued. This can motivate them to stay in their current roles.

When I first started blogging I would get messages from family and friends believing what I wrote was about them. It rarely was, but projection is a very strong feeling to overcome! Once in a while, it was, and I would chalk that up to strong personal insight for that person! Good for you! So, why am I talking about ... Read More

NEW! exaqueo releases data & insights from latest study on Gen Z Early Career Recruitment, uncovering what is most important to these early careerists; how today’s world is influencing them, where they spend their time, who & what are driving their behaviors & attitudes toward work, & more!

Why the Great Resignation is about more than burnout.

As internal hiring becomes critical post pandemic, how are companies dealing with it? Discover the findings from SmartRecruiters' latest study.

Differentiating in the internet age is tough. Prospects don’t have to browse a phone book or make a call to find an alternative product.

The coronavirus crisis has transformed the landscape. Market research and data insights gleaned from customers are invaluable to survive and thrive in a post-pandemic world, says alan. Head of Research and Insights, Sarah Callaghan.

"The problem I find is, a lot of companies just go through business doing very similar things to their competitors and not effectively explaining, even if indirectly, why their service or product is the better option."

Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective leadership tools that you can learn

Healthy disagreement is essential for growth.

The one thing though everybody agrees on is getting the culture piece right in a remote or hybrid environment will be the biggest challenge. Is this the time to start living our Employer Brand?

Ever wondered what your applicants think of your candidate experience? Grab some teacups cause the tea that Tracey Parsons is spilling is hot!

USC’s Emily Nix wants to excite her economics students this fall. With less than $60 in materials, she cooked up this online teaching hack.

Sharp folks from across the First Round community share the small habits that great managers do, including delivering feedback with care, opening up about failure, and sending praise up the chain.

Simple things you can do today to grow, improve, and monetize your newsletter.

Are most people attentive to grammar mistakes, and how do those mistakes influence company reputation? See the research here.

For hourly workers, commute time is a big — and often underestimated — factor.

With the right prompt and format, you can avoid awkward silences and accomplish your goals.

To retain and recruit top talent in 2021, companies must consider several innovative strategies to keep up with the future of work.

If you’ve ever used your car’s cruise control feature or relied on its automated braking system, you’ve used an Aptiv product. You likely weren’t aware at the time, however, of the brand behind this automotive technology. That awareness is just one of the creative challenges Joanna Babiarz faces as Aptiv’s Global Employer Branding Director. Major...Read more

Few organisations in 2021 would deny the importance of customer experience, or CX, to business performance and the bottom line. Over the past several years, the role played by CX in allowing companies to stand out and leave a lasting positive impression on consumers has become widely acknowledged, as have strategies for improving CX. But […]

Google’s Digital Marketing Publication. Lorraine Twohill reflects on diversity and inequality in advertising and shares our internal marketing tool kit.

If you’re not reconsidering, refreshing and reinventing your talent strategy, it is likely you will be left behind.

Many people talk about creating a culture of innovation. But for organisations, it takes a lot of effort. We look at Discovery Inc's approach

LinkedIn0Facebook0Tweet0Email0Print0 A compelling employer brand can give your organisation an invaluable edge in the war for talent – of that there’s no doubt. But simply investing in employer branding activities doesn’t guarantee meaningful impact.  To get EB right – to find the unique formula that works for your organisation and resonates with your key talent […]

With Work that Works, the company announces a global shift in workplace policy for corporate associates.

It's the most important destination for your brand and users. This is how to get there.