Employer Brand Headlines Newsletter

"Which degree of perfection triggers that ‘i-need-that-in-my-face-now’ kind of desire? At which point does it become unrealistic, clinical, or just plain boring?"

Repurpose your talent marketing video content: one video opens the door to multiple ways to tell a story! Stories Inc. shows you how to repackage and adjust the content.

Three data-backed techniques to ensure your emails get opened and read by employees. Have you ever had to send an email so important that you reviewed and re-wrote the email 10 times and paced around your home before pressing the send button? That’s how many communicators felt during the pandemic as many had to send […]

Why your employee referrals fail: one variable that can single-handedly impact the success of employee referrals in every organization regardless of size is your internal marketing strategy.

Engagement can have a huge impact on your business's success. Learn how to boost productivity, retention rates, and satisfaction by focusing on employee engagement.

Take control of your narrative.

Lessons from a 10-year review of Sony Ericsson’s product development process.

The day he walked into the San Francisco 49ers headquarters in 1979, Bill Walsh sported pressed khaki pants, neatly combed white hair and a professorial Creating a competitive advantage begins with a fundamental shift in brand strategy.

Young talent are not scared to navigate an all-virtual recruitment process. How can employers ensure they offer an outstanding virtual candidate experience?

Check out these 7 great employee advocacy examples from which you can learn about the power of employee advocacy in the workplace.

Your brand is a work in progress. Mine too. Brilliant brands have quirks and flaws. They are constantly evolving, but that’s what makes them and memorable.

At Blu Ivy, our goal is to help others gain insights on how to establish a voice within the organization, create value and navigate the changing landscape of employer brand leadership.

Tom's got a new book. https://geni.us/uTtyCYr and this is a great chance to talk to the original and still champ... Tom's ranting about empathy and work…

The Book - Coming Soon from Simon & Schuster! We don't have a release date yet, but I'll update this...

Improving the hiring experience at the most painful stage of the hiring process: candidate rejection

And how to motivate them to stay.

"In my perfect view of the future of branding, emotional intelligence is ubiquitous and fully leveraged so that brands can truly make people’s lives better."

This article defines brand image and outlines its importance, before looking at building, improving, and measuring brand image.

CMO Samuel Day explains how the marketing team took a long-term view and was committed to getting things right, even when it meant not seeing a return on their efforts as quickly as they might want to.

The prospect of change can make many employees shut down and look for reasons not to do something. Here’s how to shift that dynamic.

As news comes of the Royal family's desire to hire a Diversity and Inclusion consultant, Kim Tran explores how the industry is at a crossroads and if it could find its roots again.

Existing customers feel threatened when customers different from them start using the same brand. Retain them by offering more exclusive upgrades.

Why is offboarding so important to your employer brand? Because if done right, you can turn former employees into advocates. If done wrong, and you risk damage to your talent brand. Here's how to successfully infuse your employer brand into the offboarding stage to leave the best last impression.

Multi-brand organisations are faced with a decision when it comes to employer branding: do they delineate each of their brands, or do they take a single, universal approach? As the importance of employer branding continues to grow, this is a question that more and more conglomerates are beginning to face. So, what are the factors […]

Frequent, big, emotional ups and down in content make it more engaging. For example, a 31.75% increase in volatility in movies is associated with a 1-point higher rating on IMDb.

Stories Inc. shares expert ways to communicate your real culture to job seekers & help candidates self-select with a unique company mission.

How to make writing a little easier without lowering your standards for high-quality, well-researched content that makes an impact.

620+ resources from 160+ no-BS experts who spoke on the Everyone Hates Marketers podcast.

This year will continue to bring groundbreaking challenges – but also opportunities to commit to a future of data-driven decision making.