Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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Toxic Culture Is Driving the Great Resignation
Toxic Culture Is Driving the Great Resignation
Data analysis reveals the top reasons behind the Great Resignation and actions managers can take to reduce attrition.
·sloanreview.mit.edu·
Toxic Culture Is Driving the Great Resignation
From In to Out: The Outbound Recruitment Era Begins Today
From In to Out: The Outbound Recruitment Era Begins Today
Recruiters need assistance removing the shackles of single-minded inbound recruitment strategies. It's time to invest in outbound recruitment.
·recruitingdaily.com·
From In to Out: The Outbound Recruitment Era Begins Today
Employer Branding Can’t Fix a Poor Candidate Experience
Employer Branding Can’t Fix a Poor Candidate Experience
It seemed like there was a reorg and a rebrand every six months.  This was my experience back in the late 1990s when I managed marketing product and services launches for a variety of Silicon Valley company accounts. Thousands of hours and millions of dollars spent developing new and refreshed brands. Business units combined with…
·ere.net·
Employer Branding Can’t Fix a Poor Candidate Experience
Let’s leave templated B2B marketing campaigns in 2021
Let’s leave templated B2B marketing campaigns in 2021
Marketers can fall into tried and tested, often formulaic practices when it comes to B2B marketing. Emily Lowes, marketing manager at Earnest, explains why applying creativity and critical thinking might revive B2B strategies.
·thedrum.com·
Let’s leave templated B2B marketing campaigns in 2021
When Subtraction Adds Value
When Subtraction Adds Value
Research shows we tend to solve problems through addition. But that’s not always the best approach.
·hbr.org·
When Subtraction Adds Value
Sharpen your strategy document
Sharpen your strategy document
Clarifying what is and isn’t going to change helps ease the pressure of putting everything in one document.
·strategy-business.com·
Sharpen your strategy document
Brand Promises And The OGSM Framework - Branding Strategy Insider
Brand Promises And The OGSM Framework - Branding Strategy Insider
To avoid a major strategic blunder, brand owners need to ensure the investments their company makes are focused on better enabling their brand promise to
·brandingstrategyinsider.com·
Brand Promises And The OGSM Framework - Branding Strategy Insider
8 Proven Ways to Improve Candidate Experience
8 Proven Ways to Improve Candidate Experience
Are you wondering how to improve your candidate experience? Click here for 8 strategies to enhance your candidate experience and attract top talent.
·recruiter.com·
8 Proven Ways to Improve Candidate Experience
Employer Branding: The New Marketing Frontier
Employer Branding: The New Marketing Frontier
Learn why brand building in 2022 will be as much about employer branding as it is about traditional consumer marketing.
·forrester.com·
Employer Branding: The New Marketing Frontier
Praise your competitors
Praise your competitors
Publicly praise competitors (e.g. on social media) to improve attitudes towards your brand. People will be more likely to buy from you.
·tips.ariyh.com·
Praise your competitors
How to Make Your Recruiting Email More Effective
How to Make Your Recruiting Email More Effective
Are you wondering how to get more responses to your recruiting email? Click here for foolproof strategies to improve your response rate.
·recruiter.com·
How to Make Your Recruiting Email More Effective
I Am a Meme Now — And So Are You
I Am a Meme Now — And So Are You
Maybe wisdom is accepting that you don’t get to decide who you are
·humanparts.medium.com·
I Am a Meme Now — And So Are You
‘Messy is the new credibility’: How to communicate in a noisy world - Ragan Communications
‘Messy is the new credibility’: How to communicate in a noisy world - Ragan Communications
Kristin Graham sees a new paradigm shift that will lift all communicators. Editor’s note: We are re-running the top stories of 2021 as part of our year-end countdown. Kristin Graham is comfortable being uncomfortable. She just left her powerful role as Principal of Culture & Communications at Amazon to launch a consultancy to help organizations […]
·ragan.com·
‘Messy is the new credibility’: How to communicate in a noisy world - Ragan Communications
Companies & Culture: What You Do Is Who You Are | a16z Podcast
Companies & Culture: What You Do Is Who You Are | a16z Podcast
with @bhorowitz @smc90 This podcast (which was recorded at the Computer History Museum before the pandemic) is all about how companies create culture beyond their values and mission statements: A lot's changed... and a lot hasn't. Based on the book What You Do Is Who You Are, the nuanced discussion that follows probes how startups evolve and whether companies and people can change; common tropes that often come up in Silicon Valley folklore; and practical advice. Please note that the discussion that follows includes various mentions of violence.
·a16z.simplecast.com·
Companies & Culture: What You Do Is Who You Are | a16z Podcast
Brad Wolverton on Twitter
Brad Wolverton on Twitter
“One key to high open rates? Write killer subject lines. What I’ve learned writing and editing 750+ email subject lines @TheHustle. 🧵...”
·mobile.twitter.com·
Brad Wolverton on Twitter