Asking the right question got Clorox out of the garage and onto our countertops - unlocking an entire new market for the brand. And Peter Spear was the person…
Reinventing The Employer Value Proposition: An Analysis and Practical Model - The Branding Journal
This article examines the development of Employer Value Propositions (EVPs) in Employer Branding, outlining common mistakes and presenting a model to align EVPs with candidate expectations.
The following article was co-written by Ana Andjelic, founder of The Sociology of Business , and Eugene Rabkin, founder of StyleZeitgeist . The views and opini…
How Your Business Should Tap into the Creator Economy
Creators aren’t just changing marketing. They’re transforming product development, too. Creators can drive demand for specialized products, accelerating product life cycles and even changing what customers actually value. Companies that recognize the power of creators can choose from four strategies, including partnering with creators or acting as suppliers.
3 Ways to Clearly Communicate Your Company’s Strategy
For all the communication around strategy, we know that leaders at many companies don’t provide the necessary context for employees to understand what the words and sentences in a strategy statement actually mean. What can leaders do to help employees understand enough context to understand a strategy? In this article, the authors offer three recommendations: 1) Present the alternatives considered and explain why they were not adopted. 2) Explain how each choice is linked to the organization’s purpose. 3) Involve employees in strategy development.
How Stories Happen: Creators and Entrepreneurs Dissect Their Signature Stories — Jay Acunzo
Storytelling is a craft, so we're putting the actual crafting on display. Each episode, business storytellers dissect a story or draft, sharing how the found it, developed it, and used it to grow their brands, audiences, and careers. Hosted by Jay Acunzo.
The LinkedIn Branding Community by #MichelleSquared - The LinkedIn Branding Community by #MichelleSquared
The LinkedIn Branding Community with Michelle B Griffin and Michelle J Raymond. Double Your LinkedIn Growth with Our New Book, Top-Ranked Podcast, and Supportive Community
Winning Over Stakeholders in the Case for Employer Branding
For employer branding to be taken seriously, you must speak the languages of talent acquisition, marketing, communications, human resources, and leadership.
A brand with strong mental connections and responses can charge a higher price for the same volume as a competitor. That higher price can be cashed in to
Why Employees Who Work Across Silos Get Burned Out
When employees collaborate across silos, there are numerous benefits for organizations. But the employees who do this critical work — also known as boundary spanners or network brokers — may end up overwhelmed, burned out, and can even develop abusive behavior toward their fellow employees. Research shows why this can happen, and suggests three key strategies companies can use to mitigate any negative effects: strategically integrating cross-silo collaboration into formal roles, providing adequate resources, and developing check-in mechanisms and opportunities to disengage.
Your Personal Brand Needs a Refresh. Here’s Where to Start.
In a fast-changing world, it requires both a strategy and disciplined execution to stand out and remain relevant. And since your own career interests, goals, and objectives are likely changing more rapidly than ever, don’t assume that your internal state of mind is reflected in your public brand. Indeed, there’s often a lag between our self-perception and how others view us, and we have to consciously focus on closing that gap to achieve the brand or reputation we seek. The authors present four key steps to consider to ensure you’re offered relevant opportunities and can deploy your full talents.
Your Personal Brand Needs a Refresh. Here’s Where to Start.
How to Create a Social Media Presence for Your Personal Brand: Practical Steps and Content Ideas - The Branding Journal
Discover how to strategically use social media for personal branding, boosting visibility, establishing credibility, and connecting with your audience.
6 Practical Steps to Use Social Media in Your Personal Branding Strategy
Alive With Ideas - Blog - INFOGRAPHIC: Eureka! Six mindful methods to crack creative blocks
RISHI Rajpopat had reached the end of his tether. The Cambridge University student had spent months trying to decode an ancient Sanskrit text as part of
Alive With Ideas - Blog - Unleashing your creative spark: The path to better mental health and a happier society
In a fast-paced and demanding world, it's easy to get caught up in the daily grind and forget the vibrant splash of colours that creativity brings to our