In Making Great Strategy, Stanford b-school professors Jesper Sørensen and Glenn Carroll bridge the gap between abstract strategic visions and executable plans.
COMMUNICATION HATS: TIME TO PUT AUDIENCE INSIGHTS BEFORE BLANKET ASSUMPTION - PR Intelligence
“Assumption is the mother of all fuck-ups.” In looking at communication – and my subfield of internal communication in particular – remarkably little attention is paid to the extent communication decisions are based on assumptions. In internal communications, these assumptions tend to be based either on what the author (aka the “boss” or the “company”) […]
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How to make Internal Communications add up - All Things IC
One of my favourite IC quotes in recent years comes courtesy of Comms Consultant Liam FitzPatrick: Come with data and leave with respect. In fact I mentioned it at my Strategic Internal Communication Masterclass on Tuesday as it resonates with me. Today Liam has written for the All Things IC blog to share news of […]
The Five Rs of an Effective Briefing | Premiere Speakers Bureau
We are the Premiere Speakers Bureau and can help you find the perfect motivational speakers, keynote speakers, or professional speaker to make your event a success.
5 tips to promote diversity in your business - Think with Google
It's a fact: diversity in business leads to better performance. Learn 5 tips from global brands to support and promote underrepresented groups in your workplace.
Interview: How Motivation Theory Can Build Brand Loyalty, with Aline Holzwarth, Behavioral Scientist
"The researcher Wendy Wood has found that fully 43% of our behavior is habitual, made up of repetitive actions that occur regularly and outside our awareness."
6 Concepts For Competing Differently In Uncertainty | Branding Strategy Insider
Many of us are reading more than usual these days – perhaps one of the scarce positive aspects of the COVID crisis. For business readers seeking Profound and actionable business advice for Covid-driven challenges.
How to Use Data to Measure Success in Employer Branding - Brandwagon
No one invests on blind faith alone. Sure, you might have a feeling that a certain investment will pay off, but when the time comes to make the actual decision, gut feel comes a distant second to hard data. Just as this applies to property purchases and share portfolios, so too does it apply to […]
How to Write Recruiting Emails People Will Actually Open – ERE
If you’ve never been in charge of mass-marketing email sends, you probably feel no guilt as you hit delete on yet another promo code. But if you’ve been an email marketer, you know what it takes to go from idea to email. Writing a marketing email comes with a lot of stress no one discusses.…
Internal Stakeholders' Key to Employer Brand Success: An Employer Brand Master Class Series - Blu Ivy Group Employer Branding Agency and Employee Engagement Consultancy