Employer Brand Headlines Newsletter

How do you define quality content? Ask a movie studio or a television executive, and you may hear something like this: “Quality content is that which attracts the biggest audience.” In other words, the content itself matters less than the number of people who consume it. This attitude certainly accounts for much of reality

It was the announcement of AstraZeneca’s COVID-19 vaccine being approved that really showcased the value of the company’s investment into video.

Brand revitalization requires finding and satisfying a new, important customer need. Brand success requires being the best at something relevant and

"Tt’s not uncommon that when a consultant is brought in to analyze a business’ strategy and performance, they find critical issues that have been overlooked or disregarded – one of them being market research."

Three strategies.

It’s more than just a story.

Six questions to help you dive a little deeper.

This chestnut of the business world overlooks the importance of, and the challenge of creating, a clear strategy.

Log in to LinkedIn, and you'll find an abundance of coaching and advice for job seekers on every topic from resume tips to offer letters. I can scroll down my newsfeed on any given day and 5-10...

Using social media for recruitment is the most powerful way to find, attract, and hire new people. Learn about the best social recruitment practices!

How do you define quality content? Ask a movie studio or a television executive, and you may hear something like this: “Quality content is that which attracts the biggest audience.” In other words, the content itself matters less than the number of people who consume it. This attitude certainly accounts for much of reality

Educating the TikTok generation

Survey results show employees are feeling anxious about post-pandemic working arrangements and the future of remote work, even if you don’t yet know what to tell them.

"If you feel the tug of war between spending time on activities with little meaning or direction and that pang of insecurity about keeping your skills in line with market expectations, you may be struggling with a lack of professional brand purpose."

Want to step up your email game? Learn from experts on how to implement interactive elements in your emails & see examples of brands getting it right.

Nan Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective leadership tools that you can learn

Four strategies to make sure you’re measuring what matters.

Define, design, and deliver purpose-led customer experiences.

In Noise, a professorial supergroup explains the causes and consequences of the inherent variability in professional judgment.

Hosting a forum for customers to help each other can significantly reduce support requests — and save companies heaps of money.

Lately, I’ve been thinking that if I have one particular skill, it is finding great partners and building trust with them.

Decades-old dialogue in HR circles about the war or race for talent is taking a sharp new turn as Covid-19 and the social-justice movement impact companies’ ability to only find and keep people. While there is much talk about laid-off and furloughed employees, as well as how to safely bring people back into physical workspaces, there is little attention being given to the prophesied “turnover tsunami” once the pandemic wanes. In the United States, growth for this year is expected to be “in the range of 6% to 7% (notably the highest in 30 years) while U.S. unemployment is predicted

If you were ever going to write a real job advert, probably the most critical element is the opening sentence.

I'm an inveterate reader of newspapers and always have been. That is probably a function of the era I grew up in. It was much less TV-centri...

The philosopher Kwame Appiah writes that “in life, the challenge is not so much to figure out how best to play the game; the challenge is to figure out what game you’re playing.” When I try to figure out what game I’m playing, I see that for the last 25 years I have been playing […]

"Marketing (2021 and beyond) will have to take the form of a structured plan, based on the assumption that, in a new and different world, equally new and different strategies are needed."

When attracting talent, a collective mission is more important than job descriptions and compensation packages.

Create a culture that attracts and retains exemplary employees by developing a brand ambassador strategy to make your organization an employer of choice for the people essential to your future.

A sense of belonging is something we all crave, whether in our personal lives or at work. Connecting with people that share our values and passions makes us feel part of something bigger than ourselves. And for so long, that sense of belonging has come from physical interactions as well as, in recent decades, digital ones. But then the unthinkable happened, and the world shut down.