Employer Brand Headlines Newsletter

Knowing how to redefine your organization’s employee experience means going straight to the source: your employees.

At the end of the day, strategy is the art of getting other people to do something. In the pursuit of that, narrative (call it ‘storytelling’ if you really must) is the strategist’s tool. Strategy is narrative.

Presentations by Benedict Evans: The Great Unbundling

Organizations and recruitment teams usually fall into three categories with respect to the creation and analysis of recruitment trends: influencers, ignorant, and involved. Influencers:...

Being remote doesn't mean you can't share compelling video content.

It has become popular to talk about brand in terms of a story. Let’s be as clear as possible with this, a brand is not a story. If it is then it’s created It has become popular to talk about brand in terms of a story. Let’s be as clear as possible with this, a brand is not a story.

It's not always obvious to see when you're making an impact, but knowing what you're trying to measure is a good start.

From screenplay writing inspiration, to how storytelling training is part of their onboarding, CEO David Cancel shares how they drive narrative internally at Drift.

Accenture's Fjord Trends 2021 provides insights into emerging trends in business, technology & design focused on meeting human needs. Read more.

Conventional thinking says that a good interview is a pressure-cooker situation, where candidates are put to the test. But at Atlassian we’ve realized that the traditional way of doing things is not the best way of doing things and we’ve begun to ask ourselves some questions. How well have we set candidate expectations? How prepared […]

Your first content calendar can be simple and easy to use consistently. Try these supplies you probably already have on hand.

In the third installment of his CMO ot CEO column, Paul Evans ponders how putting marketing strategy at the heart of his business makes for better leadership.

Most company owners would agree that the most important asset is their employees, and one of the biggest challenges of building and…

Last year, I did a whole newsletter based on the various prediction stories people were writing (how'd that turn out?!) and this year it sure feels like no one's willing to put their head in the lion's mouth again. But I did find one brave soul willing to predict the future of EB for 2021. I could quibble about how "HR tech will focus more on candidates than recruiters" is a gimme as it is impossible for them to focus LESS on candidates, but it's a good read.

It is increasingly accepted that a brand is not only the elements such as the logo, website, product, etc, but is also the values, beliefs, mission, What makes us think that the old, static model of 'positioning' a brand makes any sense?

Guess who lies the most during interviews? Yes, you are right! How do I know you’re right, without even finding out your answer? Because everyone lies during interviews! Hiring Managers lie. Interviewees lie. HR lies. The Recruiters lie. Everyone. Lies. The Wall Street Journal recently did a piece on all the lies and the types of lies that happen during ... Read More

It’s not complicated: Gender diversity is a competitive advantage — and a moral imperative.

Bringing a sense of purpose to work is good for your mental and physical health — and your career.

Colleague wellbeing. Diversity, inclusion and equity. High-performing culture. What do all of these have in common? If you want to unlock their full potential in your workplace, you need to ensure psychological safety. Here’s our handy guide to what it is, and why it’s so crucial. Click the image to download a copy, or contact […]

There’s no more compelling sales pitch for your workplace than one from the mouth of a worker. Anyone considering a position at your company would be wise to seek out the thoughts of one of your current and former employees, who come armed with firsthand experience, and are able to offer an unbiased view. It’s […]

Learn how to create local employee stories that can support your global employer brand and employee value proposition (EVP) from the Recruitment Marketing team at Philips.

These surprising marketing facts will have you rethinking your recruitment marketing strategy! How many of these little-known marketing facts do you know?

We've compiled some of the most creative and effective examples of GIFs and looping videos by prominent brands.

Introduction

2021 may bring some normalcy back to the workplace, but some changes are going to stick. Here’s what you need to know.