Are your people truly free to share? - McCann Synergy : McCann Synergy
Colleague wellbeing. Diversity, inclusion and equity. High-performing culture. What do all of these have in common? If you want to unlock their full potential in your workplace, you need to ensure psychological safety. Here’s our handy guide to what it is, and why it’s so crucial. Click the image to download a copy, or contact […]
Building a Brand Ambassador Program Isn’t as Difficult as You Might Think
There’s no more compelling sales pitch for your workplace than one from the mouth of a worker. Anyone considering a position at your company would be wise to seek out the thoughts of one of your current and former employees, who come armed with firsthand experience, and are able to offer an unbiased view. It’s […]
B2B Marketers, We Need To Talk About Lead Generation | LinkedIn
I talk to dozens of B2B marketers every month in my work and I always start our first conversations by asking, among other things, what their goals are. Almost inevitably, they'll start with "I just care about generating leads.
The Silent Revolution That Will Topple Your Company — Hilton Barbour
Businesses seldom topple and fall because of monumental and loud failures. They fall because of a quiet and relentless series of small and insidious decisions and behaviours that are made each and everyday. The Silent Revolution happening inside your company will spell your demise if you don’t tackl
A craftsperson is someone who practices a trade or discipline with the ultimate goal of mastery. Anyone, in any discipline, can be a craftsperson if they so choose. Each and every one of us has the capacity to do good work of some kind. I myself am a consultant by trade and the founder of […]
Building The Infinite Brand | Branding Strategy Insider
A great brand does not need to be a big brand in terms of size. But, it does need to be a big brand in terms of its power to engage people’s imagination. A great brand does not need to be a big brand in terms of size. But, it does need to be a big brand in terms of its power to engage people’s imagination.
Creativity can seem like a mysterious process. But many of the most creative people understand that you can actually break it down into a simple formula, involving what researcher Douglas Hofstadter calls “jootsing.” Here’s how understanding systems can help us think more creatively.
What talent acquisition should really be focusing on this year.
Last year taught us that the future is difficult to predict, but that didn't stop the plethora of webinars, articles, social posts and emails suggesting what to expect in 2021 from popping up at the end of last year. I find trends valuable to a degree, they suggest progress to be made and ways of do
Of Sidewalk Chalk to Cyborgs: Your EB Technology Stress Is Worrying About The Wrong Problem - Brandwagon
I often hear employer branding being described as an exciting field. And to me it is. But what’s exciting to me may not be particularly exciting to you. If you think ‘exciting’ means that it’s an in-demand industry where your skills and perspective are valued through the business, where companies vie for your attention and […]
Volume hiring will never be the same, get ready for 2021 and beyond with this list of trends backed up with real data from tens of millions of candidate interactions. What the hell just happened? I think we’re all ready to say goodbye to 2020.
20 Big Ideas that will shape the world in 2021 | LinkedIn
No one saw 2020 coming. At the close of 2019, economists in the US talked about the prospect of full employment, we expected Brexit to dominate headlines in Europe and Japan was poised to open its doors to the world as host to the Summer Olympics.
Why your job preview stories should be influenced by horror movies (And how to put the lesson into practice) | LinkedIn
Here's an interesting way to re-think about how you talk about and write about your jobs. Ask yourself things like, "what was I nervous about before I started?" and " If you had to convince someone NOT to apply, how would you?" This article on what horror movies can teach us about job postings is a great read.
10 Strategies For A Brand Turnaround | Branding Strategy Insider
I've always thought about building an Oblique Strategies deck for EB folks. What, you don't know what the OS cards are? Designed by Brian Eno (the guy who turned "alien" David Bowie into "genius" David Bowie), they are cards you select when you're stuck. Designed for musicians originally, they had instructions designed to spark thinking like "go to an extreme and work your way back" or "change instrument roles." Sometimes they were very... high-minded like "twist the spine" or "question the heroic approach." I love it because it assumes that the right answer is inside you already and you just need to clear out the clutter of your own mind to find it. Anyway, if you're stuck, here are 10 strategies to re-spark your thinking when trying to turn around your employer brand.
This week's long read comes to us from strategy+business. This is a great primer on what you can do to create culture change in your organization. Sure, as employer brand people, you may grapple with the business of when you need to accept an aspect of the culture and when you should try to change it (especially when you likely have no formal power to do so), but this article may help you see ways to nudge the change into occurring.